Hi, I'm Macarena Rico Berbegal, a multidisciplinary designer and art director with over six years of experience in graphic design, motion design, and digital illustration. I love blending creativity and technology, and lately, I've been diving into the exciting world of Generative AI art and exploring its many uses. I'm passionate about creating visual stories that connect and inspire. Whether it’s designing for social media, animation projects, or creating brand identities, I enjoy learning new tools and pushing my skills to deliver fresh and impactful design work. Let's create something amazing together!

Macarena Rico Berbegal

Hi, I'm Macarena Rico Berbegal, a multidisciplinary designer and art director with over six years of experience in graphic design, motion design, and digital illustration. I love blending creativity and technology, and lately, I've been diving into the exciting world of Generative AI art and exploring its many uses. I'm passionate about creating visual stories that connect and inspire. Whether it’s designing for social media, animation projects, or creating brand identities, I enjoy learning new tools and pushing my skills to deliver fresh and impactful design work. Let's create something amazing together!

Available to hire

Hi, I’m Macarena Rico Berbegal, a multidisciplinary designer and art director with over six years of experience in graphic design, motion design, and digital illustration. I love blending creativity and technology, and lately, I’ve been diving into the exciting world of Generative AI art and exploring its many uses.

I’m passionate about creating visual stories that connect and inspire. Whether it’s designing for social media, animation projects, or creating brand identities, I enjoy learning new tools and pushing my skills to deliver fresh and impactful design work. Let’s create something amazing together!

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Intermediate

Work Experience

Graphic & Motion Designer at DIVERSUAL
January 1, 2019 - April 27, 2024
Worked in graphic and motion design for social media and web platforms. Executed digital illustration projects focused on sexuality and sexual education. Designed packaging for various products and created 3D visualizations and animations/CGI for the products.
Generative AI Artist, Graphic & Motion Designer at FOUNDERZ
January 1, 2024 - April 27, 2024
Focused on generative AI art creation and teaching generative AI technology. Provided graphic and motion design services for advertisements and web presence, as well as brand design.
Graphic & Motion Designer, UI Game Designer & Digital Illustrator at WEEWOO
January 1, 2022 - December 31, 2023
Delivered graphic and motion design for promotional social media projects of mobile games. Designed game UIs and created digital illustrations. Handled 2D and 3D animations for game promotional projects.
Graphic & Motion Designer at CASANOVA AGENCY
January 1, 2021 - December 31, 2021
Performed graphic and motion design for branding projects. Edited photos and videos, and produced digital illustrations.
Graphic/Motion Designer & Animator at ELCA SL AGENCY
January 1, 2020 - December 31, 2021
Designed graphic and motion content and animations for Mercadona social media projects.
Editorial Designer at GRUPO IDEX
January 1, 2018 - December 31, 2018
Managed editorial design for a temporary project supporting Autismo España.
Real Estate Photographer & Video Producer at QUO INMOBILIARIA
January 1, 2017 - December 31, 2018
Responsible for real estate photography and videography including production and postproduction of real estate marketing projects.
Communication Office at SÍNDIC DE GREUGES
January 1, 2016 - December 31, 2017
Handled communication office duties.
Communication and Graphic Design Intern at SLOWALK
January 1, 2015 - December 31, 2016
Internship focused on communication and graphic design at a sneaker manufacturing company.
Graphic & Motion Designer at DIVERSUAL
January 1, 2019 - December 31, 2024
Created graphic and motion designs for social media and web platforms. Developed digital illustration projects focused on sexuality and sexual education. Designed packaging for products and performed 3D visualization and animation/CGI of the products.
Generative AI Artist at FOUNDERZ
January 1, 2024 - June 6, 2024
Specialized in generative AI art creation and teaching Generative AI. Provided graphic and motion design for advertising and web projects. Contributed to brand design efforts.
Graphic & Motion Designer at WEEWOO
January 1, 2022 - December 31, 2023
Produced graphic and motion design assets for social media promotional projects of mobile games. Worked on UI game design, digital illustration, and 2D & 3D animation for game promotional projects.
Graphic & Motion Designer at CASANOVA AGENCY
January 1, 2021 - December 31, 2021
Handled graphic and motion design for branding projects. Edited photos and videos and created digital illustrations.
Graphic/Motion Designer & Animator at ELCA SL AGENCY
January 1, 2020 - December 31, 2021
Designed graphics/motion and animation for Mercadona social media projects.
Editorial Designer at GRUPO IDEX
January 1, 2018 - December 31, 2018
Created editorial design in a temporary project for Autismo España.
Real Estate Photographer & Video Producer at QUO INMOBILIARIA
January 1, 2017 - December 31, 2018
Handled real estate photography and video production including production and postproduction of real estate projects.
Communication Office at SÍNDIC DE GREUGES
January 1, 2016 - December 31, 2017
Worked in communication office roles.
Communication and Graphic Design Intern at SLOWALK
January 1, 2015 - December 31, 2016
Completed an internship focusing on communication and graphic design at a sneaker manufacturing company.

Education

Master at LABASAD
January 1, 2021 - December 31, 2022
Postgraduate Diploma at UA SCHOOL
January 1, 2019 - December 31, 2020
Degree at UA
January 1, 2014 - December 31, 2018
Master at LABASAD
January 1, 2021 - December 31, 2022
Master at RBG
January 1, 2020 - December 31, 2021
Postgraduate Diploma at UA SCHOOL
January 1, 2019 - December 31, 2020
Master at TRAZOS
January 1, 2018 - December 31, 2019
Degree at UA
January 1, 2014 - December 31, 2018

Qualifications

Master in Generative AI
January 1, 2020 - December 31, 2021
Master Online in Motion Graphics 2D-3D
January 1, 2021 - December 31, 2022
Master in Art Direction
January 1, 2018 - December 31, 2019
Master Online in Motion Graphics 2D-3D
January 1, 2021 - December 31, 2022
Master in Generative AI
January 1, 2020 - December 31, 2021
Postgraduate Diploma Concept art & Sculpting
January 1, 2019 - December 31, 2020
Master in Art Direction
January 1, 2018 - December 31, 2019

Industry Experience

Media & Entertainment, Gaming, Education, Consumer Goods, Real Estate & Construction, Non-Profit Organization