Isobel Cassel

Marketing Consultant at Isobel Cassel (Self-employed)

Current marketing consultant role: supporting brands with brand and marketing strategy, content strategy and creation, photo shoot production, social media and copywriting.

Brand Marketing Manager at Curvy Kate

Led regional marketing for Asia, including brand and campaign strategy, calendar, and budget; oversaw content creation, shoots, production, social media, PR, and wholesale partnerships; managed a team of six.

Senior Brand Marketing Manager at Triumph Lingerie

Led marketing and brand plans for Asia, managed the calendar and budgets, coordinated agency content creation, brand guidelines, and multi-market PR; partnered with Global teams and senior leadership.

Senior Account Manager at Lexis (Freelance)

Managed Coca-Cola, Diet Coke, Pernod Ricard, Method and Ecover accounts; prepared national and international copy and press materials; drafted toolkits and media assets; pitched and briefed spokespeople; managed budgets.

Senior Account Manager at Lexis (Freelance)

Continued client work including Coca-Cola campaigns; attended agency meetings and pitches; contributed to budget monitoring.

PR and Marketing Manager at Chi Ventures (Freelance)

Prepared toolkits and communications guidelines; managed PR agencies and pitches across multiple regions; arranged international media and influencer attendance at London press events; maintained stakeholder relationships and cross-team communications.

Account Manager at Wild Card

Managed journalist relationships and influencers; pitched stories; organized shoots and events; oversaw social channels; collaborated with external agencies; contributed to new business documents and pitches.