Energetic, Highly Motivated and Innovative team leader with international experience, and deep knowledge of consumer insights, behavior, and business practices aligned with industry trends. Vast experience in collaborating and brainstorming with cross-functional teams to coordinate, develop, and implement consumer-centric solutions through strategic analysis, design thinking, and research, focusing on creative design management, branding, and sales. Expert storyteller and presenter with a great eye for design, attention to detail, strong UX, cross-functional team leadership, and talent- development skills. Highly capable of forging relationships with strategic partners and multiple hierarchy levels within the organization, having had the opportunity to design solutions for and work alongside GRAMMY and EMMY Award winners, as well as manage global accounts such as BMW, PEPSICO, FORD, TNT LOGISTICS, SILICON GRAPHICS, MCDONALD'S And NESTLÉ.…

Ally Shelton

Energetic, Highly Motivated and Innovative team leader with international experience, and deep knowledge of consumer insights, behavior, and business practices aligned with industry trends. Vast experience in collaborating and brainstorming with cross-functional teams to coordinate, develop, and implement consumer-centric solutions through strategic analysis, design thinking, and research, focusing on creative design management, branding, and sales. Expert storyteller and presenter with a great eye for design, attention to detail, strong UX, cross-functional team leadership, and talent- development skills. Highly capable of forging relationships with strategic partners and multiple hierarchy levels within the organization, having had the opportunity to design solutions for and work alongside GRAMMY and EMMY Award winners, as well as manage global accounts such as BMW, PEPSICO, FORD, TNT LOGISTICS, SILICON GRAPHICS, MCDONALD'S And NESTLÉ.…

Available to hire

Energetic, Highly Motivated and Innovative team leader with international experience, and deep knowledge of consumer
insights, behavior, and business practices aligned with industry trends. Vast experience in collaborating and brainstorming
with cross-functional teams to coordinate, develop, and implement consumer-centric solutions through strategic
analysis, design thinking, and research, focusing on creative design management, branding, and sales. Expert storyteller
and presenter with a great eye for design, attention to detail, strong UX, cross-functional team leadership, and talent-
development skills. Highly capable of forging relationships with strategic partners and multiple hierarchy levels within the
organization, having had the opportunity to design solutions for and work alongside GRAMMY and EMMY Award winners,
as well as manage global accounts such as BMW, PEPSICO, FORD, TNT LOGISTICS, SILICON GRAPHICS, MCDONALD’S And NESTLÉ.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent
Italian
Advanced
French
Beginner

Work Experience

Creative Director at Jellybean Creative Agency
September 1, 2021 - May 31, 2025
Created digital campaigns that significantly increased reach, impressions, website visits, and webinar attendance. Developed innovative websites with low bounce rates. Facilitated demand generation combining data-driven insights and storytelling. Supervised and collaborated with a 9-member cross-functional creative team to deliver creative design and campaigns. Leveraged multiple marketing and design tools including Adobe Suite, Canva, WordPress, and social media ads to amplify brand presence.
Vice President of Research & Development at GO15 Education
September 1, 2015 - July 31, 2021
Led marketing plan and brand launch for a SAAS company, boosting brand awareness and sales above targets. Managed R&D efforts with team leaders and a $2MM budget. Coordinated cross-team collaboration to develop 12 new products. Developed cohesive B2B and B2C marketing campaigns increasing brand awareness and lead generation. Assembled and led influencer and brand ambassador teams, driving significant client acquisition through activations and workshops.
Marketing Director at IN Educational Bureau
October 1, 2013 - January 31, 2016
Developed brand strategy and led successful brand launch in education and travel sector, resulting in increased brand awareness and sales. Utilized Salesforce CRM to reduce churn and boost customer satisfaction. Managed cross-functional teams and a $1M marketing budget. Developed integrated marketing and communications plans across channels using project management tools. Created sales strategies and optimised digital campaigns, enhancing website traffic and conversion rates. Negotiated partnerships and contracts with key clients and suppliers.
Director of Operations, Co-Founder at Advertiser
January 1, 2006 - December 31, 2013
Launched brand with resultant growth in awareness and sales. Managed over 20 cross-functional team leaders across marketing, sales, pedagogy, and customer relations. Designed and implemented sales and marketing strategies acquiring thousands of clients over several years. Addressed customer relations and retention challenges, improving retention and advocacy. Created extensive educational teaching materials using various media and software. Oversaw $10M budgets and negotiated high-profile client deals increasing profitability.

Education

Bachelor of Arts at Pontificate Catholic Univ., Brazil
January 1, 2001 - December 31, 2005
Bachelor of Arts at Getúlio Vargas Business School, Brazil
January 1, 2001 - December 31, 2005
Master of Business Administration at Pontificate Catholic University, Brazil
January 1, 2006 - December 31, 2010
Bachelor of Arts at Pontificate Catholic University, Brazil
January 1, 2000 - December 31, 2004
Bachelor of Arts at Getúlio Vargas Business School, Brazil
January 1, 2000 - December 31, 2004

Qualifications

Gamification Course
January 1, 2020 - December 31, 2020
Brand Management Course
January 1, 2021 - December 31, 2021
Consumer Neuroscience & Neuromarketing Course
January 1, 2022 - December 31, 2022
Enterprise Design Thinking Course
January 1, 2023 - December 31, 2023
Gamification
January 1, 2019 - December 31, 2019
Brand Management
January 1, 2018 - December 31, 2018
Consumer Neuroscience & Neuromarketing
January 1, 2017 - December 31, 2017
Enterprise Design Thinking
January 1, 2020 - December 31, 2020

Industry Experience

Education, Media & Entertainment, Consumer Goods, Software & Internet, Travel & Hospitality, Professional Services

Skills

Experience Level

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