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As a user, I'm motivated by discovering the story and experience hidden within the design of a brand or product. As a designer, I'm even more passionate about exploring what I can create and evoke in users through design.…

Isabel Bächtold

Graphic Designer, Creative Director, Brand Designer, +2

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As a user, I'm motivated by discovering the story and experience hidden within the design of a brand or product. As a designer, I'm even more passionate about exploring what I can create and evoke in users through design.…

Available to hire

As a user, I’m motivated by discovering the story and experience hidden within the design of a brand or product. As a designer, I’m even more passionate about exploring what I can create and evoke in users through design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Spanish; Castilian

Fluent

Work Experience

Creative Director at Grupo Adria

April 1, 2025 - June 8, 2024

Directed visual content and editorial planning for social media and brand growth. Managed Meta Ads, digital campaigns and performance tracking. Led brand identity and creative direction for hospitality and lifestyle projects.

Graphic Designer at Ultra México

February 1, 2024 - December 31, 2024

Designed static and dynamic content for lifestyle and automotive brands. Produced Meta Ads and visuals for digital campaigns. Collaborated on social media and event-related graphics.

Jr Graphic Designer at Mook Studio

January 1, 2022 - December 31, 2024

Created visuals and layouts for cultural and commercial clients. Supported concept development and research-based strategy. Applied AI tools to enhance design workflow.

Freelance at Self-Employed

November 1, 2022 - June 8, 2024

Led branding projects for lifestyle and food brands in Mexico and the US. Developed visual identity systems, logo design and creative direction. Managed client communications, briefing and strategy alignment.