Angela Lowhur

I am a creative and analytical brand strategist with 6+ years of experience managing consumer-facing product collections, launching brand initiatives, and leading cross-functional collaboration. I blend data-driven insights and trend analysis to build products that meet market demand. I am currently transitioning from fashion to FMCG brand management, leveraging my background in consumer engagement, product lifecycle management, and global brand strategy.

My experience includes developing seasonal core collections at PT. Transmarco, conducting competitor analyses to refine positioning, and coordinating with buyers, merchandisers, and suppliers to optimize assortments and production flow. I have also built new sub-brands, led visual brand development, taught branding at university, and contributed to major campaigns and fashion showcases. I am excited to apply my creative vision and rigorous brand discipline to a fast-moving consumer goods environment.