Graphic Designer at spectrumstore.com

Started working on physical materials such as printed graphics and packaging elements handling the entire process from concept to supplier outreach, budgeting, and final production. Responsible for digital campaign assets including newsletters, homepage updates, social media content, SEA campaigns, and editorial/special project landing pages. Developed skills in motion design and typographic animation using Adobe After Effects. Delivered promotional campaign assets across multiple touchpoints such as paid media, newsletters, homepage, organic social, and in-store LED walls. Contributed to reporting and analysis via custom dashboards on campaign performance, e-commerce trends, and brand activations. Participated actively in the design and implementation of a new e-commerce platform built on Shopify, contributing to both creative and operational aspects.

Graphic Designer at treesse.com

Collaborated with an external agency to create, develop, and update the e-commerce platform focusing on UI design and user experience. Managed and monitored SEA campaigns and supported SEO improvements implementation. Responsible for designing, producing, and scheduling homepage content, newsletters using various CMS platforms, and social media assets. Oversaw design and production of in-store materials such as window decals, totems, roll-up banners, gift cards, flyers, and shopping bags.