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Hi, I'm Irina! I specialize in creating short-form, story-driven content that really connects with audiences and drives engagement. With over 3 years of experience, I've been crafting videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, all while staying on top of trends and platform best practices. I love working independently on concepting, filming, and editing content that perfectly aligns with brand voice and marketing goals. My background in marketing gives me a strong foundation to develop authentic and agile social media strategies. I'm passionate about building communities and enhancing brand presence across social channels, and I thrive on creating content that resonates with adult audiences. I’m excited to bring creativity and strategic insight to help Hatch grow and engage with its social media audience.…Hi, I'm Irina! I specialize in creating short-form, story-driven content that really connects with audiences and drives engagement. With over 3 years of experience, I've been crafting videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, all while staying on top of trends and platform best practices. I love working independently on concepting, filming, and editing content that perfectly aligns with brand voice and marketing goals. My background in marketing gives me a strong foundation to develop authentic and agile social media strategies. I'm passionate about building communities and enhancing brand presence across social channels, and I thrive on creating content that resonates with adult audiences. I’m excited to bring creativity and strategic insight to help Hatch grow and engage with its social media audience.

Irina Burke

Content Creator, Content Strategist, Social Media Manager, +2

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Hi, I'm Irina! I specialize in creating short-form, story-driven content that really connects with audiences and drives engagement. With over 3 years of experience, I've been crafting videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, all while staying on top of trends and platform best practices. I love working independently on concepting, filming, and editing content that perfectly aligns with brand voice and marketing goals. My background in marketing gives me a strong foundation to develop authentic and agile social media strategies. I'm passionate about building communities and enhancing brand presence across social channels, and I thrive on creating content that resonates with adult audiences. I’m excited to bring creativity and strategic insight to help Hatch grow and engage with its social media audience.…Hi, I'm Irina! I specialize in creating short-form, story-driven content that really connects with audiences and drives engagement. With over 3 years of experience, I've been crafting videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, all while staying on top of trends and platform best practices. I love working independently on concepting, filming, and editing content that perfectly aligns with brand voice and marketing goals. My background in marketing gives me a strong foundation to develop authentic and agile social media strategies. I'm passionate about building communities and enhancing brand presence across social channels, and I thrive on creating content that resonates with adult audiences. I’m excited to bring creativity and strategic insight to help Hatch grow and engage with its social media audience.

Available to hire

Hi, I’m Irina! I specialize in creating short-form, story-driven content that really connects with audiences and drives engagement. With over 3 years of experience, I’ve been crafting videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, all while staying on top of trends and platform best practices. I love working independently on concepting, filming, and editing content that perfectly aligns with brand voice and marketing goals.

My background in marketing gives me a strong foundation to develop authentic and agile social media strategies. I’m passionate about building communities and enhancing brand presence across social channels, and I thrive on creating content that resonates with adult audiences. I’m excited to bring creativity and strategic insight to help Hatch grow and engage with its social media audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Strategist & Video Creator at Independent Content Creator

January 1, 2021 - June 1, 2024

Planned, filmed, edited, and published original content across TikTok, Instagram, and YouTube Shorts focusing on lifestyle, wellness, and personal development. Grew engagement by using trend-aware storytelling and leveraging timely cultural moments with transitions, voiceovers, and meme styles. Managed a content calendar aligned with seasonal and evergreen goals, adjusting strategies based on analytics. Utilized Canva, Meta Business Suite, and native platform tools to create visuals, captions, and thumbnails. Engaged daily with audiences through comments and direct messages to foster community connection.

GRC Senior Consultant at StaticLine GRC

November 1, 2024 - June 1, 2024

Oversaw communications and internal campaign development for security awareness initiatives. Designed training assets and interactive content consistent with brand voice and visual guidelines. Managed creative milestones and stakeholder reviews using Smartsheet and Microsoft Planner.

Volunteer Operations Manager at Boots to Books (Nonprofit)

October 1, 2023 - October 31, 2024

Collaborated with co-founder to promote certification programs via digital outreach and storytelling. Created internal and public-facing content to support program enrollment, highlighting learner success stories. Managed creative workflows and content approvals across multiple volunteers using Monday.com. Led onboarding and training for new creators to ensure voice and visual consistency.

GRC Analyst at Stride, Inc.

January 1, 2024 - December 31, 2024

Managed digital rollout of cybersecurity training for 9,000+ users supported by engaging content and internal campaigns. Created visually compelling materials to promote behavior change and user engagement. Coordinated cross-departmentally to align messaging with brand tone and compliance goals.