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Hi, I'm Cat, a freelance marketing and project/account management professional with a passion for delivering top-notch digital and offline campaigns. I thrive in fast-paced environments and enjoy creatively solving challenges while keeping a keen eye on detail and budget. With two decades of experience working across diverse sectors, I've honed my skills in managing everything from integrated brand projects to direct response fundraising campaigns. I love collaborating with teams to bring innovative ideas to life, whether that’s through social media, digital display, or eye-catching offline materials. I’m always eager to learn more, adapt quickly, and help clients achieve their goals efficiently and effectively.…Hi, I'm Cat, a freelance marketing and project/account management professional with a passion for delivering top-notch digital and offline campaigns. I thrive in fast-paced environments and enjoy creatively solving challenges while keeping a keen eye on detail and budget. With two decades of experience working across diverse sectors, I've honed my skills in managing everything from integrated brand projects to direct response fundraising campaigns. I love collaborating with teams to bring innovative ideas to life, whether that’s through social media, digital display, or eye-catching offline materials. I’m always eager to learn more, adapt quickly, and help clients achieve their goals efficiently and effectively.

Cat Hughes

Project Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Cat, a freelance marketing and project/account management professional with a passion for delivering top-notch digital and offline campaigns. I thrive in fast-paced environments and enjoy creatively solving challenges while keeping a keen eye on detail and budget. With two decades of experience working across diverse sectors, I've honed my skills in managing everything from integrated brand projects to direct response fundraising campaigns. I love collaborating with teams to bring innovative ideas to life, whether that’s through social media, digital display, or eye-catching offline materials. I’m always eager to learn more, adapt quickly, and help clients achieve their goals efficiently and effectively.…Hi, I'm Cat, a freelance marketing and project/account management professional with a passion for delivering top-notch digital and offline campaigns. I thrive in fast-paced environments and enjoy creatively solving challenges while keeping a keen eye on detail and budget. With two decades of experience working across diverse sectors, I've honed my skills in managing everything from integrated brand projects to direct response fundraising campaigns. I love collaborating with teams to bring innovative ideas to life, whether that’s through social media, digital display, or eye-catching offline materials. I’m always eager to learn more, adapt quickly, and help clients achieve their goals efficiently and effectively.

Available to hire

Hi, I’m Cat, a freelance marketing and project/account management professional with a passion for delivering top-notch digital and offline campaigns. I thrive in fast-paced environments and enjoy creatively solving challenges while keeping a keen eye on detail and budget. With two decades of experience working across diverse sectors, I’ve honed my skills in managing everything from integrated brand projects to direct response fundraising campaigns.

I love collaborating with teams to bring innovative ideas to life, whether that’s through social media, digital display, or eye-catching offline materials. I’m always eager to learn more, adapt quickly, and help clients achieve their goals efficiently and effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Director at Arthur London

January 1, 2024 - December 31, 2024

Delivered a complex regular giving digital and paid social media fundraising campaign for RSPCA with assets for Meta, YouTube, Demand Gen, and Performance Max. Led a digital awareness campaign for Independent Age including casting, photo and video shoot arrangements with media in DOOH, social media videos, and mobile digital display. Developed new logo and brand identity for Independent Age with focus groups. Managed direct mail and inserts cash fundraising campaigns for Wood Green, Centrepoint, and Trussell.

Account Director at mFUSE

January 1, 2023 - December 31, 2023

Managed paid social media and digital display ads, podcasts, prospecting and cross-sell emails, PR, and internal communications for Virgin Money's new Stocks & Shares ISA. Produced user generated social media content for the bank's current account. Collaborated with the creative director to produce photography and video content aligning to Virgin Money’s new brand direction integrating human-centric photos and ‘loop’ typography.

Senior Account Manager at Havas Helia

January 1, 2023 - December 31, 2023

Served as key agency contact for Great Western Rail's biggest CRM client. Led competition programs with third party partnerships, social media strategy, and content planning. Managed travel inspiration emails and train strike communications across email, direct mail, organic social media, digital banners, app tiles, push notifications, and web pages.

Project Manager at Workspace 1 (now Greater Things)

January 1, 2022 - December 31, 2023

Coordinated 2D and 3D animators to rebrand B2B videos for global Nokia brands ensuring brand adherence and communication effectiveness. Produced an HTML5 tech demo on digital inclusion for Nokia’s sustainability division, managing stock footage selection and supervision of art direction, video editing, and animation teams.

Senior Account Manager at Proctor + Stevenson

January 1, 2021 - December 31, 2021

Produced global Webflow digital technical brochures and assets for Prysmian Group Italy. Delivered marketing materials for Daikin UK including brochures, digital assets, and exhibition collateral targeting both B2B and B2C audiences, focusing on lead and demand generation for energy-efficient heating and cooling products. Completely overhauled ALPHERA Finance’s website using Umbraco CMS.

Content Manager at Greenhouse Communications

January 1, 2020 - December 31, 2020

Devised and executed B2B organic social media strategy for EIT Food’s sustainable food and drink initiatives across Twitter, LinkedIn, and Facebook. Conducted research, curated content, and collaborated with copywriters and designers to deliver high-performing posts. Managed content planning, scheduling, social listening, community management, and insights monitoring using Sprout Social.

Content Manager at Lloyds Banking Group

January 1, 2019 - December 31, 2019

Key contributor to Project Madrid, delivering a communications journey tailored for Halifax’s millennial customers themed on travel. Produced paid social media video ads, validating ad impact through testing. Led a CRM email campaign embedding new agency and processes, directing customers to content hubs and tech tools related to travel planning. Managed creative content planning using Agile framework, Jira, and Kanban boards.

Marketing Campaign Manager at Soil Association Certification

January 1, 2017 - December 31, 2017

Led the Best Of Organic Market (BOOM) Awards, managing B2B marketing and events campaign with multiple stakeholders. Developed and executed marketing and social media campaigns, improved award entry process, and crafted media toolkits for winners. Secured sponsorships, managed budgets, and logistics for judging week. Produced a short film promoting fresh food in school canteens and collaborated with influencers and bloggers.