Available to hire
Hi, I’m Aby Moore, a Marketing Manager with over 12 years of experience in digital marketing, content creation, SEO, and community management. I love crafting strategies that drive brand visibility and customer engagement while leading teams to achieve data-driven results. I’m passionate about fostering innovation and excelling in remote-first environments.
Throughout my career, I’ve worked with diverse teams to deliver impactful multichannel campaigns, optimize sales funnels, and enhance productivity through tool integrations and agile methods. I enjoy collaborating closely with leadership to align marketing goals with business revenue growth and thrive on creating engaging webinars, workshops, and live events.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at The Forbes Factor
August 1, 2022 - May 31, 2025Directed high-impact digital initiatives, increasing the company’s online presence and engagement within the first year, contributing to significant revenue growth and brand recognition across multiple digital platforms. Developed and optimised pitch coaching programs that resulted in a 34% increase in program enrolments and improved customer satisfaction. Managed multi-channel marketing campaigns across social media, email, and content, driving an increase in brand reach. Collaborated with the CEO/Visionary to define and execute growth strategies, contributing to $1M+ in revenue through successful product launches and aligning team objectives with business goals. Integrated and automated business tools to streamline workflows and enhance productivity. Planned and delivered high-impact webinars, workshops, and live events. Conducted recruitment, from role scoping to final interviews. Championed adoption of new tech and agile frameworks, improving delivery timelines and cross-team col
Chief Marketing Officer & Head of Support & Community at TechPixies
June 1, 2021 - July 31, 2022Led strategy and execution of organic social media campaigns, growing engagement, and the followers by 22% within 12 months. Managed a team of 4 social media managers, increasing content production x 2. Grew student support across Facebook groups, increasing group engagement by 32%. Led a team of 2 support staff, improving response time 100% < 24 hours. Developed and launched a comprehensive YouTube and TikTok curriculum, achieving a 87% certification completion rate. Managed and optimised email marketing tech stack, increasing lead generation and improving conversion rates for sales pages by on average 4%. Streamlined onboarding for new hires, reducing integration time from 5 days to 3 days and improving service quality, as measured by an increase in customer satisfaction scores. Ensured 100% accuracy in digital asset delivery across 15+ campaigns, improving campaign efficiency, which led to increased customer trust and satisfaction. Established a structured feedback loop between mark
Founder & Content Creator/Influencer at You Baby Me Mummy
August 1, 2013 - March 31, 2020Built an award-winning blog, achieving 150,000+ monthly page views and publishing over 3,000 posts. Grew an engaged Instagram community, with 150K+ images shared under a branded hashtag. Authored and self-published a #1 Amazon book in 90 days through organic digital marketing. Created and sold digital products, courses, and a membership following a successful niche pivot. Partnered with brands for high-performing sponsored content (product, services, travel, events), leading to long-term collaborations. Led content strategy using audience insights, boosting engagement and sustaining traffic growth. Streamlined workflows for consistent content delivery and maintained high editorial standards. Executed email campaigns that grew subscriber numbers and enhanced brand loyalty. Recruited and coordinated guest contributors to expand content variety and authority. Spoke at numerous conferences both online and in person, in addition to podcasts. Managed influencer collaborations, amplifying rea
Social Media Consultant at Britmums
October 1, 2019 - May 31, 2021Managed and executed content strategies across Facebook, Instagram, and Twitter, boosting engagement and brand awareness. Led influencer outreach campaigns, increasing online sales and visibility through curated brand partnerships. Analysed campaign performance via Google Analytics, optimising future strategy with data-driven insights. Coordinated cross-functional teams to deliver timely, responsive social initiatives that deepened community ties. Adapted content based on competitor trends, ensuring continued relevance and audience alignment. Maintained consistent brand messaging across channels, enhancing trust and retention. Introduced new content formats, driving increased follower interaction and online growth. Streamlined audience feedback loops, supporting ongoing content and campaign improvements. Launched collaborative webinars with brand partners, expanding reach and audience engagement.
Commercial Event Organiser at Sparsholt College
October 1, 2009 - November 30, 2013Developed and managed a busy commercial events calendar of 2-3 monthly events, consistently delivering profitable events and surpassing annual revenue targets every year. Secured the venue’s first-ever sponsorship, generating £17,000 for a single event. Led end-to-end event delivery—coordinating judges, sponsors, media, and volunteers for seamless execution. Improved event formats using attendee feedback, increasing engagement and repeat attendance. Streamlined logistics and supplier coordination, enhancing on-site efficiency and minimising disruption. Aligned event themes with institutional goals, reinforcing brand consistency and cross-departmental collaboration. Mentored volunteers and junior staff, building a high-performing, cohesive team. Recognised with the governing body’s Show Award for best competition venue.
Business Support Manager at Harling Menzies Executive Search
November 1, 2005 - July 31, 2007Reduced admin bottlenecks by streamlining workflows, boosting team efficiency. Successfully coordinated international exec placements, meeting 100% of project deadlines. Created high-impact client presentations, directly contributing to repeat business wins. Maintained flawless calendar management for senior leadership, minimising scheduling conflicts. Overhauled document systems, cutting project turnaround times by 30%. Improved cross-team collaboration, resulting in faster handovers and fewer delays. Proactively tracked project timelines and resource use, improving delivery consistency. Helped foster a high-performing team culture through reliable support and clear communication.
Equine Secretary at Donnington Grove Veterinary Practice
July 1, 2007 - August 31, 2009Managed diaries for 12 equine vets, coordinating 150+ weekly appointments and emergency visits with 90% on-time execution. Streamlined scheduling and admin workflows, significantly improving booking efficiency and reducing delays. Delivered high-quality client communications and reports, contributing to a 20% increase in positive client feedback. Maintained over 1,000 active medical records with 100% accuracy, supporting case continuity and compliance. Coordinated emergency call-outs, reducing average response time by 24%.
Personal Assistant to the MD at Palgrave Macmillan
July 1, 2004 - November 30, 2005Provided executive support to the MD, managing complex diaries, international travel, and key meetings. Streamlined communications and handled confidential correspondence with professionalism. Implemented digital filing systems, enhancing efficiency and document access. Prioritised requests and prepped meeting materials, enabling strategic focus and readiness. Tracked project timelines, resolved scheduling issues, and supported stakeholder coordination. Recommended workflow improvements, increasing time efficiency and reducing friction.
Marketing Manager at Aby Moore The Forbes Factor
August 1, 2022 - May 31, 2025Directed high-impact digital initiatives, increasing online presence and engagement within the first year, contributing to significant revenue growth and brand recognition. Developed and optimised pitch coaching programs resulting in a 34% increase in enrolments and improved customer satisfaction. Managed multi-channel marketing campaigns across social media, email, and content to expand brand reach. Collaborated with CEO to define growth strategies contributing to over $1M in revenue through successful product launches. Integrated and automated business tools to streamline workflows and enhance productivity. Planned and delivered webinars, workshops, and live events. Conducted recruitment from role scoping to final interviews. Championed tech adoption, agile frameworks, and spearheaded sales funnel creation and optimisation to reduce time to market and increase conversion rates.
Chief Marketing Officer & Head of Support & Community at TechPixies
June 1, 2021 - July 31, 2022Led organic social media strategy and execution, growing engagement and followers by 22% within 12 months. Managed teams increasing content production and improved response times. Developed comprehensive YouTube and TikTok curriculum achieving an 87% certification completion rate. Optimised email marketing tech stacks, boosting lead generation and conversion rates. Streamlined onboarding and maintained 100% accuracy in digital asset delivery across campaigns. Facilitated collaboration between technical and creative teams, reducing project delivery times. Used data insights to optimise messaging, significantly improving audience engagement and conversion rates.
Founder & Content Creator/Influencer at You Baby Me Mummy
August 1, 2013 - March 31, 2020Built an award-winning blog with 150,000+ monthly page views and published over 3,000 posts. Grew a large Instagram community and authored a #1 Amazon book within 90 days through organic marketing. Created and sold digital products and courses following a niche pivot. Partnered with brands for sponsored content leading to long-term collaborations. Led content strategy to boost engagement and traffic growth. Streamlined workflows for consistent content delivery and executed email campaigns enhancing subscriber growth. Led influencer collaborations and spoke at conferences and podcasts to amplify reach.
Social Media Consultant at Britmums
September 1, 2016 - March 31, 2020Managed and executed content strategies across social media platforms increasing engagement and brand awareness. Led influencer outreach campaigns, boosting online sales and visibility through brand partnerships. Analysed campaign performance using data to optimise strategies. Coordinated cross-functional teams and adapted content to maintain relevance. Launched collaborative webinars with brand partners expanding reach and audience engagement.
Marketing Manager + Business Coach at Screw The Nine To Five
October 1, 2019 - May 31, 2021Coached entrepreneurs through digital marketing programs to boost visibility and sales. Produced a marketing podcast gaining a loyal audience. Managed social media and content creation increasing followers by 25% in six months. Designed and executed email campaigns driving engagement and list growth. Analysed metrics to refine strategies and collaborated with teams to maintain cohesive branding. Implemented scheduling workflows to improve campaign consistency and delivery.
Commercial Event Organiser at Sparsholt College
October 1, 2009 - November 30, 2013Developed and managed a busy commercial events calendar with 2-3 monthly events, consistently delivering profitable outcomes and surpassing revenue targets yearly. Secured venue sponsorship generating £17,000 for an event. Led end-to-end event delivery coordinating judges, sponsors, media, and volunteers. Improved event formats using feedback, increasing engagement and repeat attendance.
Business Support Manager at Harling Menzies Executive Search
November 1, 2005 - July 31, 2007Reduced admin bottlenecks by streamlining workflows and boosting team efficiency. Coordinated international executive placements meeting 100% of deadlines. Created client presentations contributing to repeat business. Managed calendar for senior leadership minimizing conflicts. Improved document systems reducing turnaround times by 30%. Enhanced cross-team collaboration accelerating project delivery and fostering high-performing culture through communication.
Business Support Manager at Donnington Grove Veterinary Practice
July 1, 2007 - August 31, 2009Managed diaries for 12 equine vets coordinating over 150 appointments weekly with 90% punctuality. Streamlined scheduling and admin workflows improving booking efficiency and reducing delays. Delivered high-quality client communications leading to a 20% increase in positive feedback. Maintained over 1,000 medical records with full accuracy supporting continuity and compliance. Coordinated emergency call-outs reducing response time by 24%.
Personal Assistant to the MD at Palgrave Macmillan
July 1, 2004 - November 30, 2005Provided executive support to the Managing Director managing complex diaries, international travel, and meetings. Streamlined communications and handled confidential correspondence. Implemented digital filing systems enhancing efficiency. Prioritised requests and prepared meeting materials enabling strategic readiness. Tracked timelines and supported stakeholder coordination. Recommended workflow improvements increasing efficiency and reducing friction.
Education
MSc at Bangor University
January 1, 0000 - December 31, 0000BSc at University of Reading
January 1, 0000 - December 31, 0000MSc at Bangor University
January 1, 2010 - June 13, 2025BSc at University of Reading
January 1, 2001 - December 31, 2004Qualifications
NLP Practitioner & NLP Coach
January 11, 2030 - June 13, 2025Hypnotherapy Trainer
January 11, 2030 - June 13, 2025Centre10 Advanced Psychology Equestrian Coach
January 11, 2030 - June 13, 2025Facebook Certified Community Manager
January 11, 2030 - June 13, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Travel & Hospitality, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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