Available to hire
I’m a highly experienced graphic design professional with a broad portfolio of thoughtfully crafted work covering a range of touchpoints. I have successfully completed multiple large-scale projects for global markets, creating around-the-pack designs, master brand guidelines, brand assets toolkits, iconography, and photography selection. I thrive on helping brands communicate consistently and creatively across all channels. My experience spans personal care, home care, healthcare, and FMCG sectors, and I enjoy collaborating with cross-functional teams to deliver impactful visual brand languages.
Experience Level
Language
English
Fluent
Work Experience
Freelance Design Director at PB Creative, London
February 1, 2025 - June 11, 2025Conceptual FMCG packaging design for a range of Unilever brands spanning from personal care to home care.
Freelance Design Director at Design Bridge and Partners, London
February 1, 2025 - March 31, 2025Designed the Hellmann’s Brand Strategy Plan.
Freelance Design Director at Interbrand, London
April 1, 2024 - December 31, 2024Worked on a diverse portfolio of iconic Bayer brands, developing Visual Brand Language (VBL) key visuals, packaging SKUs, and comprehensive brand guidelines for medicated and non-medicated products.
Freelance Senior Designer at Design Bridge and Partners, London
September 1, 2022 - March 31, 2024Led finalisation and market rollout of Unilever’s latest washing detergent master brand, including colour and fragrance exploration across variants and regions. Designed and structured Wernesgrüner’s German heritage beer brand toolkit and defined brand assets with usage examples.
Freelance Senior Designer at Design Bridge, New York
January 1, 2022 - August 31, 2022Rolled out a new master brand across brand assets for OneTouch healthcare brand, including 360˚ pack layout design across the entire product portfolio and packaging guidelines design.
Freelance Senior Designer at Design Bridge, London
August 1, 2021 - January 31, 2022Designed and laid out Vaseline’s brand book and created brand guidelines to communicate the Vaseline brand consistently across all channels and touchpoints.
Freelance Senior Designer at Futurebrand, London
July 1, 2021 - August 31, 2021Finalised packaging design for Starbucks instant coffee range, including 360˚ pack layout design with wrap-around illustrations for each variant.
Freelance Senior Designer at Design Bridge, Amsterdam
June 1, 2021 - July 31, 2021Finalised packaging design and rolled out new master brand for Optimel yoghurt product portfolio, including 360˚ pack layout design for key SKUs.
Freelance Senior Designer at Design Bridge, New York
December 1, 2020 - May 31, 2021Designed and laid out Tom’s toothpaste brand guidelines and created a design system for application of all Tom’s brand equities including touchpoint examples. Designed Philips and Colgate brand partnership guidelines.
Freelance Senior Designer at Design Bridge, Singapore
November 1, 2020 - December 31, 2020Finalised packaging design and rolled out global FMCG brands for AkzoNobel and Mondelez International in Indian and South East Asian markets.
Freelance Senior Designer at Elmwood, London
August 1, 2020 - November 30, 2020Finalised and rolled out Wrigley’s new master brand across various SKUs in different markets, including flavour cameo design and variant name design.
Education
B.Sc. at The Bartlett, UCL
January 1, 1989 - December 31, 1992A level at Cricklade College, Hants
January 1, 1987 - December 31, 1989O level at Testbourne School, Hants
January 1, 1982 - December 31, 1987Qualifications
Industry Experience
Consumer Goods, Healthcare, Life Sciences, Professional Services
Experience Level
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