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Hi, I'm Sergio De La Cruz, a creative and detail-oriented Video Producer and Content Creator with over two years of experience crafting engaging digital content for national brands. I specialize in managing all aspects of production, from concept development and filming to editing and final delivery, with a strong focus on storytelling and visual aesthetics. I'm passionate about helping brands grow through impactful and innovative visual content. Whether working on promotional campaigns or social media content, I strive to create compelling stories that resonate with audiences and boost engagement.…Hi, I'm Sergio De La Cruz, a creative and detail-oriented Video Producer and Content Creator with over two years of experience crafting engaging digital content for national brands. I specialize in managing all aspects of production, from concept development and filming to editing and final delivery, with a strong focus on storytelling and visual aesthetics. I'm passionate about helping brands grow through impactful and innovative visual content. Whether working on promotional campaigns or social media content, I strive to create compelling stories that resonate with audiences and boost engagement.

Sergio De La Cruz

Content Creator, Video Editor, Camera Operator, +2

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Hi, I'm Sergio De La Cruz, a creative and detail-oriented Video Producer and Content Creator with over two years of experience crafting engaging digital content for national brands. I specialize in managing all aspects of production, from concept development and filming to editing and final delivery, with a strong focus on storytelling and visual aesthetics. I'm passionate about helping brands grow through impactful and innovative visual content. Whether working on promotional campaigns or social media content, I strive to create compelling stories that resonate with audiences and boost engagement.…Hi, I'm Sergio De La Cruz, a creative and detail-oriented Video Producer and Content Creator with over two years of experience crafting engaging digital content for national brands. I specialize in managing all aspects of production, from concept development and filming to editing and final delivery, with a strong focus on storytelling and visual aesthetics. I'm passionate about helping brands grow through impactful and innovative visual content. Whether working on promotional campaigns or social media content, I strive to create compelling stories that resonate with audiences and boost engagement.

Available to hire

Hi, I’m Sergio De La Cruz, a creative and detail-oriented Video Producer and Content Creator with over two years of experience crafting engaging digital content for national brands. I specialize in managing all aspects of production, from concept development and filming to editing and final delivery, with a strong focus on storytelling and visual aesthetics.

I’m passionate about helping brands grow through impactful and innovative visual content. Whether working on promotional campaigns or social media content, I strive to create compelling stories that resonate with audiences and boost engagement.

Skills

Adobe After Effects

Adobe Premiere Pro

DaVinci Resolve Studio

Final Cut Pro X

Adobe Photoshop

Experience Level

Adobe After Effects

Expert

Adobe Premiere Pro

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Expert

Adobe Photoshop

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Video Production / Content Creator at Crumbl Cookies

January 1, 2025 - May 31, 2025

Produced engaging, high-quality video content for Crumbl's national social media platforms, maintaining brand consistency across TikTok, Instagram, and YouTube. Collaborated with the social media team to plan, shoot, and edit weekly promotional content for product launches and seasonal campaigns. Contributed creative direction and visual storytelling strategies that helped grow Crumbl's online engagement and follower base. Provided quick-turnaround edits and revisions to meet tight marketing deadlines. Supported in-studio and on-location shoots, including lighting, set design, and camera operation.

Content Creator / Video Editor at NuSkin

March 1, 2022 - February 28, 2023

Produced high-quality, on-brand video content for NuSkin’s internal and external platforms, including training videos, promotional campaigns, and social media. Collaborated with marketing and creative teams to plan, shoot, and edit content aligned with brand messaging and campaign goals. Edited video using industry-standard software, incorporating motion graphics, sound design, and color grading to deliver polished final products. Assisted in managing video archives and implementing workflow improvements to increase production efficiency. Contributed to creative brainstorming sessions, bringing fresh visual concepts and storytelling ideas to enhance audience engagement.

Freelance Content Creator & Video Editor at Self-employed

June 1, 2021 - June 13, 2024

Partnered with diverse clients—from startups to influencers—to craft custom video content for social media, websites, and digital campaigns. Managed full production workflow: client consultations, storyboarding, filming, editing, color grading, motion graphics, and final delivery. Designed promotional videos that boosted brand awareness, engagement, and conversions; included product demos, testimonials, event highlights, and brand storytelling. Employed Adobe Premiere Pro, After Effects, and DaVinci Resolve to deliver polished, high-quality visuals. Handled project timelines and budgets independently, ensuring punctual delivery and client satisfaction. Built a portfolio of repeat business and referrals through strong communication, creative ideas, and reliable execution.