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Hi, I'm Alyssa Jones, a marketing professional with over 15 years of experience driving strategic marketing initiatives across various industries. I have a passion for developing innovative campaigns that boost brand awareness and deliver measurable results. My expertise lies in market analysis, digital marketing strategies, and leveraging data-driven insights to optimize marketing efforts. I thrive in collaborative environments where creativity and strategic thinking meet to create impactful customer experiences. Whether leading go-to-market strategies or managing customer retention, I enjoy connecting brands with their audiences in meaningful ways.…Hi, I'm Alyssa Jones, a marketing professional with over 15 years of experience driving strategic marketing initiatives across various industries. I have a passion for developing innovative campaigns that boost brand awareness and deliver measurable results. My expertise lies in market analysis, digital marketing strategies, and leveraging data-driven insights to optimize marketing efforts. I thrive in collaborative environments where creativity and strategic thinking meet to create impactful customer experiences. Whether leading go-to-market strategies or managing customer retention, I enjoy connecting brands with their audiences in meaningful ways.

Alyssa Jones

Marketer, Marketing Strategist, Product Marketer, +2

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Hi, I'm Alyssa Jones, a marketing professional with over 15 years of experience driving strategic marketing initiatives across various industries. I have a passion for developing innovative campaigns that boost brand awareness and deliver measurable results. My expertise lies in market analysis, digital marketing strategies, and leveraging data-driven insights to optimize marketing efforts. I thrive in collaborative environments where creativity and strategic thinking meet to create impactful customer experiences. Whether leading go-to-market strategies or managing customer retention, I enjoy connecting brands with their audiences in meaningful ways.…Hi, I'm Alyssa Jones, a marketing professional with over 15 years of experience driving strategic marketing initiatives across various industries. I have a passion for developing innovative campaigns that boost brand awareness and deliver measurable results. My expertise lies in market analysis, digital marketing strategies, and leveraging data-driven insights to optimize marketing efforts. I thrive in collaborative environments where creativity and strategic thinking meet to create impactful customer experiences. Whether leading go-to-market strategies or managing customer retention, I enjoy connecting brands with their audiences in meaningful ways.

Available to hire

Hi, I’m Alyssa Jones, a marketing professional with over 15 years of experience driving strategic marketing initiatives across various industries. I have a passion for developing innovative campaigns that boost brand awareness and deliver measurable results. My expertise lies in market analysis, digital marketing strategies, and leveraging data-driven insights to optimize marketing efforts.

I thrive in collaborative environments where creativity and strategic thinking meet to create impactful customer experiences. Whether leading go-to-market strategies or managing customer retention, I enjoy connecting brands with their audiences in meaningful ways.

Skills

Leadership

Branding

Experience Level

Leadership

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Director, Customer Marketing at TimelyCare

August 1, 2022 - June 6, 2024

Lead customer and student marketing strategies targeting over 350 customers, leveraging scalable marketing tools and managing a digital asset system with 25,000+ assets. Responsible for managing $50M ARR and building customer lifecycle journeys within a customer success platform. Directed GTM strategies for client and user audiences, creating a group session product feature with significant utilization. Developed and lead the first organizational customer advisory board for exclusive customers. Partnered with the customer success team to enhance user marketing and registration experience on campus. Oversaw the annual student/client marketing budget and developed ROI-focused reporting dashboards.

Senior Manager, Customer Marketing at TimelyCare

January 1, 2021 - August 1, 2022

Managed customer marketing initiatives and strategies for TimelyCare, building scalable marketing tools and enhancing customer retention efforts. Collaborated cross-functionally to execute marketing and communications programs.

Marketing & Communications Manager at TimelyCare

November 1, 2018 - January 1, 2021

Directed marketing and communication activities, managing marketing collateral, and customer communications channels.

Associate Communications Manager at Virbac Corporation

December 1, 2016 - October 31, 2018

Developed and distributed organizational press releases and media alerts, created C-suite speaking points, and maintained media relations. Managed agency relationships and content creation for marketing collateral including print ads, brochures, website content, and social media.

Digital & Communications Manager at Visit Lubbock/Lubbock Economic Development Alliance

July 1, 2012 - December 1, 2016

Handled communications and media, including press releases, media alerts, and coordinating press conferences. Successfully launched and maintained a leisure e-newsletter with 20,000 recipients. Developed brand standard guidelines for internal and external use and managed editorial content across various marketing platforms.

Communications Coordinator at Cooper Aerobics

June 1, 2010 - June 1, 2012

Supported communication efforts and contributed to marketing and organizational communication activities.