Hi, I’m Priyanka Samprathi, a content strategist and copywriter with 7+ years of experience across SaaS, healthcare, finance, and tech industries. I design and implement content strategies across social media, websites, and branding to boost engagement, visibility, and conversions. I partner with product, design, SEO, and marketing teams to craft targeted, data-driven copy and campaigns. I create engaging blog posts, case studies, website content, email campaigns, landing pages, and social media posts that drive brand visibility and audience engagement.

Priyanka Samprathi

Hi, I’m Priyanka Samprathi, a content strategist and copywriter with 7+ years of experience across SaaS, healthcare, finance, and tech industries. I design and implement content strategies across social media, websites, and branding to boost engagement, visibility, and conversions. I partner with product, design, SEO, and marketing teams to craft targeted, data-driven copy and campaigns. I create engaging blog posts, case studies, website content, email campaigns, landing pages, and social media posts that drive brand visibility and audience engagement.

Available to hire

Hi, I’m Priyanka Samprathi, a content strategist and copywriter with 7+ years of experience across SaaS, healthcare, finance, and tech industries. I design and implement content strategies across social media, websites, and branding to boost engagement, visibility, and conversions.

I partner with product, design, SEO, and marketing teams to craft targeted, data-driven copy and campaigns. I create engaging blog posts, case studies, website content, email campaigns, landing pages, and social media posts that drive brand visibility and audience engagement.

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Language

English
Fluent
Hindi
Advanced
Kannada
Fluent
Telugu
Intermediate
French
Beginner

Work Experience

Copywriter/Freelance Copywriter, Blogger, and Social Media Strategist at Freelance/Self-Employed
September 1, 2024 - June 5, 2024
Work as a copywriter and social media strategist for a UK-based alternative investment firm and a SaaS startup. Lead content efforts including social media strategy and content creation, website SEO and copywriting, and marketing and branding communications. Craft compelling, conversion-driven content that enhances engagement, organic search visibility, and brand positioning to drive lead generation and business growth.
Consultant Content Writer/Copywriter at Chimera Technologies
March 1, 2023 - April 30, 2024
Partnered with clients across diverse industries to create content enhancing brand visibility and audience engagement. Delivered high-quality case studies, website copy, blogs, and email campaigns exceeding client expectations. Crafted SEO-optimized content strategies aligned with client objectives, resulting in boosted search rankings and organic traffic growth. Managed and executed social media strategies across platforms, tracking KPIs to measure success.
Executive in Marketing and Communication at Speridian Technologies
July 1, 2019 - October 31, 2020
Created engaging and impactful content across digital platforms including video scripts, social media ads, and landing pages. Boosted brand awareness and sales growth during Open Enrollment Period by translating complex information into clear messaging. Balanced creativity with SEO optimization to improve online visibility. Collaborated cross-functionally with Product Development, Design, SEO, and Sales teams to enhance customer engagement and retention through newsletters and social media.
Consultant Content Writer at Inmobi Technologies
August 1, 2018 - May 31, 2019
Collected and analyzed data for research projects with high accuracy. Wrote high-quality articles maintaining web usability and accessibility standards. Managed quality assurance and inventory upkeep. Enhanced social media presence by curating content for LinkedIn, Twitter, and Facebook. Delivered work within tight deadlines and handled SQL queries as needed.
Consultant Catalogue/Content Writer at Wordplay Content
November 1, 2017 - July 31, 2018
Optimized content by balancing creativity with SEO, boosting online visibility by 25%. Delivered targeted content through collaboration with Product Development, Design, SEO, and Marketing teams, improving engagement by 20%. Created engaging quarterly newsletters to increase customer retention and managed emergency edits. Crafted high-performing social media posts driving increased engagement on LinkedIn, Twitter, and Facebook. Edited and wrote SEO-optimized e-commerce website content and product descriptions for beauty and lifestyle publication clients.
Copywriter/Freelance Copywriter, Blogger, and Social Media Strategist at Freelance/Self-Employed
September 1, 2024 - June 1, 2024
Worked as a copywriter and social media strategist for a UK-based alternative investment firm and a SaaS startup. Led content efforts with a focus on social media strategy, content creation, website copywriting, SEO, keyword optimization, meta descriptions, marketing campaigns, FAQs, video scripts, and messaging. Crafted compelling, conversion-driven content to boost engagement, increase organic search visibility, and strengthen brand positioning to drive lead generation and business growth.
Consultant Content Writer/Copywriter at Chimera Technologies
October 1, 2021 - February 28, 2023
Partnered with clients across diverse industries to create content that enhanced brand visibility, increased website traffic, and boosted audience engagement. Delivered high-quality case studies, website copy, blogs, and email campaigns exceeding client expectations. Crafted comprehensive content strategies aligned with client objectives and audience needs, producing SEO-optimized articles that improved search rankings and organic traffic. Developed and managed social media strategies across multiple platforms, defined and tracked KPIs, created engaging content, scheduled posts, and monitored platform performance.
Executive in Marketing and Communication at Speridian Technologies
July 1, 2019 - October 31, 2020
Specialized in creating engaging and impactful content across digital platforms including video scripts, social media ads, and landing pages. Boosted brand awareness and sales growth significantly during Open Enrollment Period through persuasive writing and clear messaging. Balanced creativity with SEO, improving online visibility and engagement. Collaborated across Product Development, Design, SEO, Marketing, and Sales teams to deliver targeted content, create engaging newsletters increasing customer retention, and maintain web content quality standards. Managed social media content posting and engagement enhancements.
Consultant Content Writer at Inmobi Technologies
August 1, 2018 - May 31, 2019
Collected and analyzed data with 98% accuracy for research projects. Crafted high-quality articles for client data websites while maintaining editorial quality and web usability. Managed daily quality assurance and inventory upkeep. Enhanced social media presence through curated content on LinkedIn, Twitter, and Facebook. Delivered rapid turnarounds within tight deadlines and handled SQL queries with precision.
Consultant Catalogue/Content Writer at Wordplay Content
November 1, 2017 - July 31, 2018
Optimized content by balancing creativity with SEO, boosting online visibility and engagement. Collaborated with Product Development, Design, SEO, and Marketing teams to create targeted content. Developed quarterly newsletters, increased customer retention, and maintained quality through emergency edits. Crafted high-performing social media posts increasing engagement significantly. Edited and wrote SEO-optimized e-commerce websites and product descriptions, researched and revamped legal websites, and collaborated with notable e-commerce clients to deliver tailored content strategies.
Consultant Content Writer / Copywriter at Inmobi Technologies / Wordplay Content
January 1, 2018 - September 15, 2025
Researched and analyzed data from varied sources to ensure 98% accuracy for research projects. Wrote high-quality articles for client data websites, maintained industry standards for web usability and accessibility. Managed daily quality assurance and inventory upkeep, optimizing content efficiency. Enhanced social media presence by curating and posting engaging content on LinkedIn, Twitter, and Facebook. Delivered rapid turnarounds with tight deadlines while handling SQL queries in pgAdmin and other tasks.

Education

Masters in Mass Communication and Journalism at Amity University (India)
January 1, 2022 - December 31, 2022
Bachelor's in Computer Science at National Degree College (India)
January 1, 2015 - December 31, 2015
Masters in Mass Communication and Journalism at Amity University (India)
January 1, 2022 - December 31, 2022
Bachelor's in Computer Science at National Degree College (India)
January 1, 2015 - December 31, 2015
Master's in Mass Communication and Journalism at Amity University (India)
January 11, 2030 - January 1, 2022
Bachelor's in Computer Science at National Degree College (India)
January 11, 2030 - January 1, 2015

Qualifications

Diploma in Journalism
January 1, 2019 - December 31, 2019
Social Media Marketing Course
January 1, 2024 - December 31, 2024
Diploma in Journalism
January 1, 2019 - December 31, 2019
Social Media Marketing Course
January 1, 2024 - December 31, 2024
Diploma in Journalism
January 1, 2019 - September 15, 2025

Industry Experience

Software & Internet, Financial Services, Healthcare, Professional Services, Media & Entertainment, Education, Retail