I recently graduated in Management Sciences from the University of the Punjab and have gained practical internship experience in marketing. I'm skilled in digital marketing strategy, branding, and communication, and I thrive working within cross-functional teams. I'm excited to bring my passion and skills to dynamic organizations where I can contribute to successful marketing initiatives. During my internships and current role, I have conducted consumer behavior research, developed digital marketing campaigns, and collaborated with influencers to boost engagement. I enjoy creating interactive content and using data-driven approaches to enhance brand visibility and audience connection.

Rowida Asif

I recently graduated in Management Sciences from the University of the Punjab and have gained practical internship experience in marketing. I'm skilled in digital marketing strategy, branding, and communication, and I thrive working within cross-functional teams. I'm excited to bring my passion and skills to dynamic organizations where I can contribute to successful marketing initiatives. During my internships and current role, I have conducted consumer behavior research, developed digital marketing campaigns, and collaborated with influencers to boost engagement. I enjoy creating interactive content and using data-driven approaches to enhance brand visibility and audience connection.

Available to hire

I recently graduated in Management Sciences from the University of the Punjab and have gained practical internship experience in marketing. I’m skilled in digital marketing strategy, branding, and communication, and I thrive working within cross-functional teams. I’m excited to bring my passion and skills to dynamic organizations where I can contribute to successful marketing initiatives.

During my internships and current role, I have conducted consumer behavior research, developed digital marketing campaigns, and collaborated with influencers to boost engagement. I enjoy creating interactive content and using data-driven approaches to enhance brand visibility and audience connection.

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Language

English
Advanced
Urdu
Fluent

Work Experience

Marketing and Communications Intern at Under the Radar, Magazine
July 20, 2024 - August 10, 2024
Executed marketing strategies to expand the magazine's reach. Collaborated with influencers. Developed marketing reels for Instagram. Assisted in conducting training sessions on workplace safety awareness. Created job ads and performed data entry. Assisted in conducting employee satisfaction surveys.
HR Intern at Forward Sports
July 1, 2024 - August 31, 2024
Conducted consumer behaviour research using focus groups and surveys to identify target market preference. Developed brand strategy including tagline, brand mantra, logo, packaging, and advertisement.
Social Media Manager and Content Creator at Photoclubias
February 1, 2024 - Present
Managed Instagram content achieving over 10K average reel views and tripled engagement through interactive and consistent posting strategies.
Marketing and Communications Intern at Under The Radar
August 10, 2024 - July 8, 2025
Executed marketing strategies that increased magazine reach by 15%. Collaborated with influencers and created Instagram reels and visual content to enhance audience engagement.
Branding and Design Intern at Sydney Romantics
June 30, 2024 - July 8, 2025
Designed a visual mood board representing the brand’s aesthetic and authored blogs highlighting the brand’s core values as part of a virtual internship program.
Human Resource Intern at Forward Sports
August 31, 2024 - July 8, 2025
Created job advertisements and assisted in employee training sessions to support the HR department.

Education

Bachelors in Management Sciences at University of Punjab, Lahore Institute of Administration Sciences
January 1, 2021 - December 31, 2025
Matriculation at Government College Women University, Sialkot
January 1, 2019 - January 1, 2021
Intermediate at Convent of Jesus and Mary, Sialkot
January 1, 2017 - December 31, 2019
Bachelor of Management Sciences at Institute of Administrative Sciences, University of the Punjab
January 1, 2020 - January 1, 2024

Qualifications

Digital Marketing
January 1, 2023 - December 31, 2023
Business Analysis and Process Management
January 1, 2023 - December 31, 2023
Investment Risk Management
January 1, 2023 - December 31, 2023
Data Analysis using Microsoft Excel
January 1, 2023 - December 31, 2023
Introduction to Digital Marketing
January 1, 2024 - January 1, 2024
Emerging Trends of CRM
January 1, 2024 - January 1, 2024
Investment Risk Management
January 1, 2024 - January 1, 2024
Data Analysis Using Microsoft Excel
January 1, 2024 - January 1, 2024
Business Analysis and Process Management
January 1, 2024 - January 1, 2024

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Education