Available to hire
Hello, I’m Alexander Stefanov, a digital marketing professional specializing in building data-driven strategies and leading marketing teams to drive growth across web, mobile, and social channels. I thrive on turning insights into action, optimizing funnels, and collaborating with cross-functional teams to deliver measurable results.
Currently, I manage digital channels at Cash Credit in Sofia, define KPIs, perform data analysis, and negotiate partnerships, while previously leading B2B marketing initiatives at Arcanys Ventures and shaping digital campaigns at XS Software. I love turning complex data into clear stories that help brands connect with customers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
Portuguese
Fluent
English
Fluent
Italian
Intermediate
Bulgarian
Fluent
Work Experience
Digital channels manager at Cash Credit
July 1, 2024 - June 30, 2025Create and monitor online marketing strategy; define KPIs; perform data analysis; handle a marketing team according to task management plan; negotiate partnerships exploring different partnership models.
Digital Marketing Specialist at Arcanys Ventures
January 1, 2024 - June 30, 2025Engaged in digital marketing activities including audience segmentation, market and competitor research, and customer profile analysis.
Marketing Manager at Arcanys
August 1, 2022 - June 30, 2025Managed overall B2B digital marketing strategy; performed audience segmentation including market, competitors, and customer profile research; created and optimized marketing funnels; regularly reported using Google Analytics, Hubspot, and Google Looker Studio; conducted A/B testing for landing pages; ran paid ads across LinkedIn, Facebook, and Google ads; analyzed results regularly to improve performance.
Digital Marketing Manager at XS Software
November 1, 2014 - June 30, 2022Created digital marketing strategy; managed PPC campaigns in Google Ads and Facebook Ads; created regular reports and analyzed results to improve performance; managed promotional calendar and executed customized promo campaigns; created and executed retargeting strategies through Email, Push notifications, and Facebook retargeting campaigns to increase CLTV and retention; analyzed results using various tools including Google Analytics, AppsFlyer, and Google Firebase; collaborated closely with community management and development teams to improve product features.
Business Development Manager at XS Software
October 1, 2013 - October 31, 2014Managed marketing budget; handled existing deals and developed new business opportunities; negotiated prices; facilitated business partner integrations; managed affiliate marketing campaigns; contributed to proposals and presentations; delegated marketing strategy tasks; tracked performance and reported metrics; account management; supported deal structuring and pricing; prepared weekly, monthly, and quarterly marketing reports.
Community Manager at XS Software
October 1, 2010 - April 30, 2013Served as initial point of contact for inbound requests; created relevant and engaging content; advocated brand on social networks; engaged with community and responded to comments; developed strategies to scale game communities; monitored social network activity; delivered regular reports and recommendations; analyzed and forwarded customer feedback; managed team of freelancers supporting inbound and outbound activities; handled translation and localization of games and promotional content.
Key Account Manager at Quintiles
October 1, 2009 - September 30, 2010Managed key accounts.
VIP Manager at William Hill
August 1, 2007 - September 30, 2009Provided strategic consulting including business plan and sales strategy development; created and localized marketing messaging; executed CRM strategy by segmenting user base and delivering personalized marketing messages; worked closely with customer support regarding promotions and custom offers.
Tourist representative and guide at ASTRAL Holidays JSC
June 1, 2006 - January 31, 2007Led and accommodated tourist groups; organized trips and presentations.
Digital channels manager at Cash Credit
July 1, 2024 - June 16, 2025Responsible for creating and monitoring the online marketing strategy, defining KPIs, data analysis, managing the marketing team according to task plans, and negotiating partnerships exploring different models.
Digital Marketing Specialist at Arcanys Ventures
January 1, 2024 - June 16, 2025Specialized in digital marketing tasks contributing to B2B marketing strategies, audience segmentation, market and customer profile research, and campaign management.
Marketing Manager at Arcanys
August 1, 2022 - June 16, 2025Managed overall B2B digital marketing strategy with audience segmentation, marketing funnel creation and optimization, regular reporting via Google Analytics, Hubspot, Google Looker Studio. Conducted A/B testing and ran paid ads across LinkedIn, Facebook, and Google Ads.
Digital Marketing Manager at XS Software
November 1, 2014 - June 30, 2022Created digital marketing strategies, managed PPC campaigns in Google Ads and Facebook Ads, created and analyzed reports, managed promotional calendars and customized campaigns, executed retargeting strategies, and worked closely with community management and developers to improve product performance.
Business Development Manager at XS Software
October 1, 2013 - October 31, 2014Managed marketing budgets, developed new business opportunities, negotiated prices, facilitated business partner integrations, managed affiliate marketing campaigns, developed proposals and presentations, coordinated marketing strategies, tracked performance metrics, and supported deal structuring and pricing.
Community Manager at XS Software
October 1, 2010 - April 30, 2013Initial point of contact for inbound requests, created engaging content, advocated the brand on social networks, created community scaling strategies, monitored social network activity, provided reports and recommendations, gathered and forwarded customer feedback, and managed a team of freelancers.
Key Account Manager at Quintiles
October 1, 2009 - September 30, 2010Managed key accounts and client relationships to support business objectives.
VIP Manager at William Hill
August 1, 2007 - September 30, 2009Provided strategic consulting including business plans and sales strategies, created and localized marketing messaging, and conducted CRM strategies with personalized marketing messages. Worked closely with customer support regarding promotions and offers.
Tourist representative and guide at ASTRAL Holidays JSC
June 1, 2006 - January 31, 2007Led and accommodated tourist groups, organized trips and presentations.
Digital channels manager at Cash Credit
July 1, 2024 - PresentCreate and monitor online marketing strategy; define KPIs; data analysis; manage a marketing team per task management plan; negotiate partnerships.
Digital Marketing Specialist at Arcanys Ventures
June 1, 2025 - October 12, 2025Manage B2B digital marketing strategy; audience segmentation; create and optimize marketing funnels; report via Google Analytics, HubSpot, Looker Studio; analyze results; conduct A/B testing; run paid ads on LinkedIn, Facebook, Google.
Marketing Manager at Arcanys
June 1, 2025 - October 12, 2025Oversee B2B digital marketing strategy; conduct audience research; build and optimize funnels; regularly analyze results; run paid ads; coordinate cross-market campaigns.
Digital Marketing Manager at XS Software
June 1, 2022 - October 12, 2025Develop digital marketing strategy; manage PPC campaigns (Google Ads, Facebook Ads); produce regular performance reports; manage promotional calendar and promos; implement retargeting via Email, Push, Facebook; analyze results with Google Analytics, AppsFlyer, Google Firebase; collaborate with community management and development teams.
Community Manager at XS Software
April 1, 2013 - October 12, 2025Initial point of contact for inbound requests; create relevant content; advocate brand on social networks; engage with online communities; monitor activity; deliver weekly/monthly reports with recommendations; translate/translate content and manage freelancers.
Key Account Manager at Quintiles
September 1, 2010 - October 12, 2025Strategic consulting, including business plan and sales strategy development; creation/localization of marketing messaging; CRM by segment; coordinate with customer support; manage affiliate marketing campaigns; develop proposals; track performance and report metrics.
VIP Manager at William Hill
September 1, 2009 - October 12, 2025Strategic consulting; CRM by segment; development and delivery of promos; support in promos and custom offers.
Tourist representative and guide at ASTRAL Holidays JSC
January 1, 2007 - October 12, 2025Led tourist groups; organized accommodation and trips; prepared presentations.
Business Development Manager at XS Software
October 1, 2014 - October 12, 2025Managed defined marketing budget; negotiated prices; coordinated partner integrations; managed affiliate campaigns; contributed to proposals and presentations; tracked performance and prepared reports.
Education
Bachelor's degree at Sofia University St. Kliment Ohridski
January 1, 2002 - December 31, 2006Graduated at IV Spanish language school Varna
January 1, 1997 - December 31, 2002Bachelor's degree at Sofia University St. Kliment Ohridski
January 1, 2002 - December 31, 2006Graduated at IV Spanish language school Varna
January 1, 1997 - December 31, 2002Bachelor's degree, Portuguese Language and Literature at Sofia University St. Kliment Ohridski
January 1, 2002 - January 1, 2006Spanish language at IV Spanish language school Varna
January 1, 1997 - January 1, 2002Qualifications
Industry Experience
Software & Internet, Gaming, Financial Services, Travel & Hospitality, Professional Services, Media & Entertainment, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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