Available to hire
I’m Luis Martinez, a photographer and digital media specialist with nearly 20 years of experience, eight of which focused on digital media. I work across retail, TV & Entertainment, Real Estate, and Technology, blending creativity with digital strategy to deliver results.
My approach combines creativity, digital strategy, and deep visual expertise to produce impactful content aligned with current market trends. I enjoy collaborating across teams to plan, develop, and analyze projects that drive brand growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
German
Intermediate
Work Experience
Marketing Specialist at Siemens EP México CAM
December 31, 2024 - July 22, 2025Planning and development of digital marketing campaigns for social media profiles and websites. Support and creation of digital content for social media platforms such as Facebook, Instagram, and LinkedIn. Generate and develop texts and images for internal corporate communication. Manage suppliers for print and digital media in executing communication plans. Administer digital tools including WebApp, Website, Social Media, and internal business unit tools. Collaborate with other departments for planning, development, and project analysis.
Real Estate Photographer at La Haus Mexico
December 31, 2021 - July 22, 2025Created and managed the marketing budget to ensure efficient resource allocation and optimize ROI. Conducted market research to identify emerging trends, customer needs, and competitor strategies.
Photographer Freelancer at Meero Mexico
December 31, 2020 - July 22, 2025Conducted photographic shooting of products for platforms like UberEats and Rappi. Developed photographic visual concepts and managed loading and delivery of photographic material to customers. Edited and produced pictures for digital platforms.
Editor Photographer at Homecenter Colombia
December 31, 2018 - July 22, 2025Edited and managed image warehouse for e-commerce catalog. Designed infographics, labels, and icons for retail products. Followed up with suppliers on photographic material delivery and production to support the digital catalog's image bank.
Graphic Designer at RCN TV International Colombia
December 31, 2016 - July 22, 2025Registered, edited, and produced images for digital content, social media, and web pages while acting as community manager. Created text, posters, and videos for project management and VOD (Video on Demand) for international traders.
Marketing Specialist for Siemens Electrical Products Mexico Central America and the Caribbean at Siemens
December 31, 2024 - July 24, 2025Planned and developed digital marketing campaigns; generated and developed texts and images for internal corporate communication within the business unit; supported and created digital content for social media profiles such as Facebook, Instagram, and LinkedIn; researched, consolidated, and analyzed data on digital campaigns for events and product promotion; managed suppliers for execution of digital marketing communication plans; administered digital tools including WebApp, Website, Social Media, and internal business unit tools; collaborated with other areas for project planning, development, and analysis.
Audiovisual Designers Team Lead for La Haus Mexico at La Haus
July 31, 2022 - July 24, 2025Led audiovisual teams in digital content editing; followed up, analyzed, and optimized internal workflows for continuous improvement; designed and developed procedure manuals for workflow processes; trained teams on online platforms for digital content design and production; supervised external suppliers; maintained continuous internal communication with business partners of real estate projects.
Freelance Photographer at Meero Mexico
May 31, 2020 - July 24, 2025Conducted photographic shooting of products for platforms such as UberEats and Rappi; developed photographic visual concepts; uploaded and delivered photographic material for customers; edited and produced pictures for digital platforms.
Sales Executive E-commerce at Gimpack Mexico
October 31, 2019 - July 24, 2025Administered e-commerce accounts on Amazon, Mercado Libre, Claro Shop, and Linio; monitored online sales processes, shipments, and deliveries nationwide; controlled inventory on e-commerce platforms; managed image banks, photographic records, and provided graphic support for web portals and social networks; offered customer support for order tracking through e-commerce platforms.
Photography Analyst at Homecenter Sodimac Colombia
December 31, 2017 - July 24, 2025Edited and managed image warehouse for e-commerce catalog; designed infographics, labels, and icons for retail products; followed up with suppliers for delivery of photographic material for editing and production to support digital catalog image bank.
Graphic Designer at RCN TV International Colombia
December 31, 2016 - July 24, 2025Registered, edited, and produced images for digital content, social media, and web pages as community manager; created text, posters, and videos for project management VOD (Video on Demand) on international traders.
Audiovisual Designers Team Lead at La Haus Mexico
July 31, 2022 - July 24, 2025Led the audiovisual team focusing on digital content editing processes, coordinated support and collaboration with other areas, developed procedure manuals, provided training for online platforms, supervised external suppliers, and maintained constant communication with real estate project partners. Managed and optimized internal workflows for continuous improvement.
Marketing Specialist at Siemens Electrical Products Mexico Central America and the Caribbean
November 1, 2022 - PresentPlanned and developed digital marketing campaigns, generated internal communication content, supported social media content creation for platforms like Facebook, Instagram, and LinkedIn, analyzed digital campaign data for events and promotions, managed suppliers for print and digital media, administered digital tools including WebApp and Website, and collaborated cross-functionally in project development and analysis.
Freelance Photographer at Meero Mexico
May 31, 2020 - July 24, 2025Conducted photographic shoots of products for platforms such as UberEats and Rappi, developed photographic visual concepts, edited and produced images, and delivered photographic material for client platforms.
Sales Executive E-commerce at Gimpack Mexico
October 31, 2019 - July 24, 2025Administered e-commerce accounts across Amazon, Mercado Libre, Claro Shop, and Linio, monitored online sales and deliveries, controlled inventory, managed image banks and photographic records, provided graphic support for web portals and social networks, and assisted customers with order tracking.
Photography Analyst at Homecenter Sodimac Colombia
December 31, 2017 - July 24, 2025Edited and managed image warehouse for e-commerce catalog, designed infographics, labels, and icons for retail products, and followed up with suppliers regarding delivery of photographic material for editing and production.
Graphic Designer at RCN TV International Colombia
December 31, 2016 - July 24, 2025Registered, edited, and produced images for digital content, social media, and web pages. Served as community manager and created text, posters, and videos for video on demand projects targeted at international traders.
Audiovisual Designers Team Lead at La Haus Mexico
July 1, 2022 - September 22, 2025Led the audiovisual design team, planned and developed digital marketing campaigns, generated texts and images for internal corporate communication, supported and created digital content for social media (Facebook, Instagram, LinkedIn), researched and analyzed data on campaigns, managed suppliers for digital marketing communications, administered digital tools (WebApp, Website, Social Media, internal tools), trained teams on online platforms, supervised external suppliers, and maintained ongoing internal communications with business partners on real estate projects.
Marketing Specialist at Siemens Electrical Products Mexico
July 1, 2022 - September 22, 2025Planned and developed digital marketing campaigns; created and refined texts and images for internal corporate communication; supported and produced digital content for social media; researched, consolidated and analyzed data on campaigns; managed suppliers for digital marketing communications; administered digital tools and coordinated cross-functional planning and analysis; trained work teams and supervised external suppliers; maintained internal communications with partners.
Freelance Photographer at Meero Mexico
May 1, 2020 - September 22, 2025Photographic shooting of products for platforms such as UberEats and Rappi; developed photographic visual concepts, delivered and edited material for customers; produced and delivered images for digital platforms.
Sales Executive E-commerce at Gimpack Mexico
October 1, 2019 - September 22, 2025Administration of e-commerce accounts (Amazon, Mercado Libre, Claro Shop, Linio); monitored online sales processes, shipments and deliveries; managed inventory in e-commerce platforms; provided image banks, graphic support for web portals and social networks; customer support for order tracking.
Photography Analyst at Homecenter Sodimac Colombia
December 1, 2017 - September 22, 2025Editing and management of image warehouse for E-commerce Catalog; infographics, labels and icons for retail products; followed up with suppliers for delivery of photographic material for editing and production to support the image bank.
Graphic Designer at RCN TV International Colombia
December 1, 2016 - September 22, 2025Photography registration, edition and production of images for digital content, social media and web pages; community management; creation of text, posters and video for VOD and project management.
Audiovisual Designers Team Lead at La Haus Mexico
July 1, 2022 - September 22, 2025Planning and development of digital marketing campaigns; production of internal corporate communications; leadership of audiovisual content editing teams; vendor liaison; development and optimization of digital content workflows; training and process manuals.
Marketing Specialist at Siemens Electrical Products Mexico
July 1, 2022 - September 22, 2025Planning and development of digital marketing campaigns; creation of texts and visuals for internal communications; support and production of digital content for social media; data gathering and analysis of campaign performance; supplier management and coordination for digital marketing materials.
Audiovisual Designers Team Lead at La Haus Mexico
December 1, 2024 - September 22, 2025Continuation of audiovisual design leadership; oversight of digital content for marketing and events; cross-functional collaboration with regional teams; process improvement and training for online platforms.
Marketing Specialist at Siemens Electrical Products Mexico Central America and the Caribbean
December 1, 2024 - September 22, 2025Continuation of digital marketing planning, content development for social channels, and stakeholder engagement for regional markets; external supplier supervision and internal communications.
Freelance Photographer at Meero Mexico
May 1, 2020 - September 22, 2025Photographic product shoots for platforms such as UberEats and Rappi; development of visual concepts; delivery of edited images for clients; post-production for digital platforms.
Sales Executive - E-commerce at Gimpack Mexico
October 1, 2019 - September 22, 2025Administering e-commerce accounts (Amazon, Mercado Libre, Claro Shop, Linio); monitoring online sales, shipments, and deliveries; inventory management; image bank maintenance; customer support for order tracking.
Photography Analyst at Homecenter Sodimac Colombia
December 1, 2017 - September 22, 2025Editing and management of image warehouse for E-commerce catalog; infographics, labels and icons for retail products; supplier coordination for imagery production.
Graphic Designer at RCN TV International Colombia
December 1, 2016 - September 22, 2025Photography registration, editing and production of images for digital content and social media; community management; creation of text, posters and video assets for VOD projects.
Marketing Specialist at Siemens EPM México
January 1, 2024 - September 22, 2025Plan and develop digital marketing campaigns for social media profiles and company websites. Create and edit digital content for social profiles (Facebook, Instagram, LinkedIn) and internal communications. Collaborate with cross-functional teams to plan, develop, and analyze marketing projects; manage supplier relationships for print and digital media; administer marketing tools and platforms.
Real Estate Photographer at La Haus Mexico
January 1, 2021 - September 22, 2025Create and manage marketing content for real estate campaigns, ensuring efficient allocation of resources and ROI. Conduct market research to identify emerging trends, customer needs, and competitor strategies; shoot and deliver high-quality real estate imagery; contribute to marketing assets.
Graphic Designer / Photo Editor at RCNTV International Colombia
January 1, 2016 - September 22, 2025Graphic design, photo editing, and production of images for digital content, social media and web pages; served as community manager. Created text, posters and video content for projects; supported VOD distribution to international traders.
Editor / Photographer at Homecenter Colombia
January 1, 2018 - September 22, 2025Editing and managing the image library for the ecommerce catalog; designing infographics, labels, and icons for retail products; coordinating with suppliers during delivery of photographic materials for editing and production; supporting the image bank for the digital catalog.
Photographer (Freelance) at Meero México
January 1, 2020 - September 22, 2025Freelance product photography for platforms such as UberEats and Rappi; development of photographic concepts, loading, and delivery of imagery for clients; editing and production of pictures for digital platforms.
Marketing Specialist at Siemens Mexico
January 1, 2024 - January 1, 2024Planned and developed digital marketing campaigns for social media profiles and websites; coordinated internal corporate communications; managed supplier and digital tool workflows; supported cross-functional collaboration to plan, develop, and analyze projects.
Photographer at La Haus Mexico
January 1, 2021 - January 1, 2021Created and managed marketing budgets, ensured efficient resource allocation and ROI; performed market research to identify trends, customer needs, and competitor strategies.
Photographer at Meero Mexico
January 1, 2020 - January 1, 2020Product photography for platforms such as UberEats and Rappi; developed visual concepts, loaded and delivered photo materials for clients; edited and produced images for digital platforms.
Editor/Photographer at Homecenter Colombia
January 1, 2018 - January 1, 2018Edited and managed image library for e-commerce catalog; created infographics, labels and icons for retail products; coordinated supplier follow-ups during delivery of photographic material for editing and catalog production.
Marketing Specialist – Visual Communication & Digital Design at Siemens – Electrical Products | Mexico, Central America & Caribbean
November 1, 2022 - December 1, 2024Produced corporate, event, and marketing photography for digital platforms and internal communication. Created high-impact visual content for corporate events, campaigns, and brand communication. Managed content production under tight schedules and demanding corporate standards. Collaborated with cross-functional teams for event coverage and promotional materials.
Audiovisual Design Team Lead at La Haus | Mexico
November 1, 2020 - July 1, 2022Delivered high-end architectural and commercial photography. Maintained consistent quality standards across high-volume production. Optimized lighting and composition for professional marketing usage. Led junior team members and built a culture of creativity and accountability.
Freelance Photographer & Visual Content Creator at Meero | Mexico
October 1, 2019 - May 1, 2020On-location photography for high-volume digital platforms; produced high-quality, fast-turnaround visual content under strict deadlines. Developed photographic concepts, executed shoots, and delivered fully edited material ready for publication. Managed end-to-end workflow: shooting, editing, organizing, and digital delivery.
E-Commerce Sales Executive at Gimpack | Mexico
July 1, 2019 - October 1, 2019Managed marketplace accounts (Amazon, Mercado Libre, Claro Shop, Linio). Monitored sales operations, logistics, and nationwide deliveries. Inventory management and digital product presentation. Customer service and order tracking.
Graphic Designer and Photography Analyst at Homecenter Sodimac | Colombia
January 1, 2017 - December 1, 2017Image editing and management for large-scale e-commerce catalogs. Processed and delivered high-resolution visual assets under tight deadlines.
Graphic Designer & Community Manager at RCN TV International | Colombia
September 1, 2013 - December 1, 2016Event and promotional photography for television and digital media platforms. Captured live events, behind-the-scenes, and promotional campaigns. Produced multimedia content for international broadcast and VOD platforms.
Marketing Specialist – Visual Communication & Digital Design at Siemens – Electrical Products
November 1, 2022 - December 1, 2024Designed visual assets for integrated campaigns, social media and digital platforms. Developed on-brand content for Instagram, Facebook, LinkedIn and web platforms. Created campaign visuals, animations and video content using Adobe Creative Suite & After Effects. Collaborated closely with social media, Campaign, Product and Sales teams. Maintained visual consistency across multi-channel campaigns.
Audiovisual Design Team Lead at La Haus
November 1, 2020 - July 1, 2022Led a multidisciplinary creative team of designers, editors and photographers. Supervised daily production of social media assets, campaign visuals, animations and video content. Mentored junior designers and implemented quality control processes. Optimized creative workflows, improving delivery times and output quality by 30%.
Freelance Photographer & Visual Content Creator at Meero
October 1, 2019 - May 1, 2020Produced high-end product photography for e-commerce platforms (Uber Eats, Rappi). Developed visual concepts aligned with brand identity.
E-Commerce Sales Executive at Gimpack
July 1, 2019 - October 1, 2019Management of marketplace accounts (Amazon, Mercado Libre, Claro Shop, Linio). Monitoring of sales operations, logistics and nationwide deliveries. Inventory management and digital product presentation. Customer service and order tracking.
Graphic Designer & Photography Analyst at Homecenter Sodimac
January 1, 2017 - December 1, 2017Management and editing of product image databases for e-commerce. Design of infographics, labels and product visuals. Coordination of external photography suppliers.
Graphic Designer & Community Manager at RCN TV International
September 1, 2013 - December 1, 2016Designed digital and social media graphics, motion content and web visuals. Produced photo and video content for international VOD campaigns. Managed social media channels and community engagement strategies.
Marketing Specialist – Digital & Communications at Siemens Electrical Products
November 1, 2022 - December 1, 2024I planned and executed 41 digital marketing campaigns per year across social media, email, and web channels, capturing over 1,800 qualified leads in two years through targeted strategies.
Audiovisual & Digital Content Team Lead at La Haus Mexico
November 1, 2020 - July 1, 2022I led a 4-person audiovisual team, established workflows, trained members on digital content production platforms, and created 650 3D tours using Matterport within one year.
Freelance Product Photographer at Meero Mexico
October 1, 2019 - May 1, 2020I delivered product photography for platforms including UberEats and Rappi, managing the entire visual production process.
E-Commerce Sales Executive at Gimpack Mexico
July 1, 2019 - October 1, 2019I managed and optimized product listings across four e-commerce platforms and oversaw order fulfillment processes.
Photography Analyst – E-Commerce Catalog at Homecenter Sodimac Colombia
January 1, 2017 - December 1, 2017I photographed and edited retail products for the e-commerce catalog, ensuring visual consistency and quality.
Graphic Designer & Community Manager at RCN TV International Colombia
September 1, 2013 - December 1, 2016I designed graphic pieces and produced online video content for international distribution while managing social media channels.
Marketing Specialist at Siemens Mexico
January 1, 2022 - December 31, 2024Planning and development of digital marketing campaigns for social media profiles and websites. Support and creation of digital content for social media profiles (Facebook, Instagram, LinkedIn). Generate and develop texts and images for internal corporate communication in the business unit. Search and management of suppliers such as print and digital media; execution of digital marketing communication plan. Administration of digital tools such as Web App, Website, Social Media and internal tools of the business unit. Articulation, support and collaboration with other areas for planning, development and analysis of projects.
Real Estate Photographer at La Haus
January 1, 2020 - December 31, 2021Create and manage the marketing budget, ensuring efficient allocation of resources and ROI. Oversee market research to identify emerging trends, customer needs, and competitor strategies.
Editor / Photographer at Homecenter Colombia
January 1, 2017 - December 31, 2018Editing and management of image warehouse for E-commerce Catalog. Infographics, labels and icons designs for retail products. Follow-up of suppliers in the process of delivery of photographic material for editing and production to support the image bank of the digital catalog.
Technical Photography & Lighting Studio at Studio & Film Photography School, Zona 5, Bogotá
January 1, 2015 - December 31, 2016Technical photography and lighting techniques with specialization in Digital Marketing, with experience in Real Estate & Product Photography, Photo Editing & Retouching (Adobe Photoshop & Lightroom), Graphic Design (Adobe Illustrator & InDesign), Video Editing (Adobe Premiere Pro), 2D Animation & Motion Graphics (Adobe After Effects).
Marketing and Advertising Professional at San Martin University, Bogotá, Colombia
January 1, 2009 - December 31, 2014Marketing and advertising professional with studio and on-location photography experience, advanced lighting techniques, real estate and product photography, photo editing & retouching, graphic design, and related post-production skills.
Education
Technical Photography & Technical Lightning Studio at Film & Photography School Zona 5 - Bogotá - Colombia
January 1, 2015 - December 31, 2016Marketing and advertising professional at San Martin University - Bogotá - Colombia
January 1, 2009 - December 31, 2014Diploma at San Martín University
January 1, 2009 - December 31, 2014Diploma at San Martín University
January 1, 2014 - December 31, 2015Diploma at San Martín University
January 1, 2009 - December 31, 2014Diploma at San Martín University
January 1, 2014 - December 31, 2015Diploma in New Media & Alternative Media at San Martín University
January 1, 2009 - December 31, 2014Film & Photography at Film & Photography School Zona Cinco
January 1, 2015 - December 31, 2016Marketing and Advertising at San Martín University
January 1, 2014 - December 31, 2015Diploma in New Media & Alternative Media at San Martín University
January 1, 2009 - January 1, 2014Marketing and Advertising at San Martín University
January 1, 2009 - January 1, 2014Film & Photography at Zona Cinco Film & Photography School
January 1, 2015 - January 1, 2016Marketing and Advertising Professional at San Martin University
January 1, 2009 - January 1, 2014Technical Photography & Lighting at Photography & Film School Zona 5
January 1, 2015 - January 1, 2016Studio & On-Location Photography, Advanced Lighting Techniques, Real Estate & Product Photography, Photo Editing & Retouching at San Martin University
January 1, 2013 - January 1, 2016Marketing and Advertising Professional at San Martin University
January 11, 2030 - November 26, 2025Bachelor’s Degree in Marketing & Advertising at Universidad San Martín
January 1, 2009 - January 1, 2014Diploma in New Media & Alternative Media at Universidad San Martín
January 1, 2013 - January 1, 2014Photography and Studio Lighting Techniques at Film & Photography School – Zona Cinco
January 1, 2015 - January 1, 2016Bachelor’s Degree in Marketing & Advertising at Universidad San Martín
January 1, 2009 - January 1, 2014Diploma in New Media & Alternative Media at Universidad San Martín
January 1, 2013 - January 1, 2014Photography and Studio Lighting Techniques at Film & Photography School – Zona Cinco
January 1, 2015 - January 1, 2016Bachelor's Degree in Marketing & Advertising at San Martín University
January 1, 2009 - January 1, 2014Diploma in New Media at San Martín University
January 1, 2014 - January 1, 2015Professional Photography at Film & Photography School Zona Cinco
January 1, 2015 - January 1, 2016Marketing and Advertising Professional at San Martin University
January 1, 2009 - December 31, 2014Qualifications
Professional photography and studio lighting course
January 1, 2015 - December 31, 2016Professional photography and studio lighting course
January 1, 2015 - December 31, 2016Diploma in New Media & Alternative Media
January 1, 2009 - December 31, 2014Diploma in New Media & Alternative Media
January 1, 2009 - January 1, 2014Certificate in Film & Photography
January 1, 2015 - January 1, 2016Industry Experience
Retail, Media & Entertainment, Real Estate & Construction, Software & Internet, Consumer Goods, Energy & Utilities, Telecommunications, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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