Available to hire
Hi, I’m Sophio Kiviladze, a results-oriented marketing executive with over 7 years of experience in shaping brand strategy, providing creative leadership, and executing data-driven campaigns. I enjoy leading high-performing teams and delivering impactful results through strategic collaboration and agency management.
I am passionate about developing effective marketing strategies, enhancing brand visibility, and driving business growth. I’m always eager to embrace new challenges and expand my expertise in the rapidly evolving marketing landscape.
Experience Level
Language
English
Advanced
Georgian
Fluent
Work Experience
Business Owner at GENI
August 1, 2023 - June 9, 2024Developing and executing B2B marketing strategies, expanding presence in major Georgian concept and multi-brand stores. Currently focused on increasing brand awareness and establishing a retail space.
Marketer at TBC Bank (Investment Banking & Wealth Management)
September 1, 2022 - December 31, 2023Enhanced brand visibility for TBC Capital and TBC Wealth Management. Designed market entry plan for new mobile investment platform. Led high-profile PR campaigns and coordinated exclusive events. Negotiated major brand sponsorships with Porsche, Amcham, and Forbes.
Brand Management Lead at Adjarabet.com (Subsidiary of Flutter Entertainment)
August 1, 2017 - September 30, 2022Rebranded adjarabet.com and led a 30-member team in executing multi-channel brand strategies. Streamlined workflows using Asana and Jira, and launched 100+ campaigns, achieving a 2% quarterly growth in brand metrics. Oversaw Betfair’s market entry into Cyprus and developed the "apeople," platform for employee engagement.
Project Manager at Betterfly | DDB
December 1, 2015 - August 31, 2017Managed 10+ client accounts and executed 30+ projects valued at over $250K across various industries. Guided clients through brand development and campaign launches.
Brand Manager at MATÉRIEL / DOTS
January 1, 2015 - December 31, 2015Developed market entry communication strategies for Georgian designer concept stores and managed content creation for web and social media platforms.
HR Communications Officer at JSC Bank Republic (Societe Generale Group)
January 1, 2013 - December 31, 2015Managed internal communications and employee loyalty programs, driving engagement and organizational alignment.
Business Owner at GENI
August 1, 2023 - June 6, 2024Developing and executing B2B marketing strategies, expanding presence in major Georgian concept and multi-brand stores. Currently focused on increasing brand awareness and establishing a retail space.
Marketer at TBC Bank (Investment Banking & Wealth Management)
September 1, 2022 - December 31, 2023Enhanced brand visibility for TBC Capital and TBC Wealth Management. Designed market entry plan for new mobile investment platform. Led high-profile PR campaigns and coordinated exclusive events. Negotiated major brand sponsorships with Porsche, Amcham, and Forbes.
Brand Management Lead at Adjarabet.com (Subsidiary of Flutter Entertainment)
August 1, 2017 - September 30, 2022Rebranded adjarabet.com and led a 30-member team in executing multi-channel brand strategies. Streamlined workflows using Asana and Jira, and launched 100+ campaigns, achieving a 2% quarterly growth in brand metrics. Oversaw Betfair’s market entry into Cyprus and developed the 'apeople,' platform for employee engagement.
Project Manager at Betterfly | DDB
December 1, 2015 - August 31, 2017Managed 10+ client accounts and executed 30+ projects valued at over $250K across various industries. Guided clients through brand development and campaign launches.
Brand Manager at MATÉRIEL / DOTS
January 1, 2015 - December 31, 2015Developed market entry communication strategies for Georgian designer concept stores and managed content creation for web and social media platforms.
HR Communications Officer at JSC Bank Republic (Societe Generale Group)
January 1, 2013 - December 31, 2015Managed internal communications and employee loyalty programs, driving engagement and organizational alignment.
Education
Masters in Marketing at University of Bari Aldo Moro
January 1, 2020 - December 31, 2022Media and Mass Communications at Tbilisi State University / University of Helsinki
January 1, 2012 - December 31, 2014Bachelor in Business Administration and Marketing at Georgian American University
January 1, 2007 - December 31, 2011Masters at University of Bari Aldo Moro
January 1, 2020 - December 31, 2022Bachelor at Georgian American University
January 1, 2007 - December 31, 2011Qualifications
Industry Experience
Financial Services, Gaming, Retail, Consumer Goods, Professional Services, Media & Entertainment
Experience Level
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