Hi, I'm Barbara Racchelli, a passionate and creative art director and designer based in Paris. With years of experience working for renowned brands like L'Oréal Paris and L'Occitane, I specialize in digital design, motion graphics, video content creation, and photography. I enjoy bringing ideas to life through visuals that engage and inspire. I’m skilled in a wide range of creative tools and love staying up to date with new digital trends. Whether working freelance or within an agency, my goal is always to deliver outstanding artistic direction and memorable content tailored to each project's unique needs.…

Barbara Racchelli

Hi, I'm Barbara Racchelli, a passionate and creative art director and designer based in Paris. With years of experience working for renowned brands like L'Oréal Paris and L'Occitane, I specialize in digital design, motion graphics, video content creation, and photography. I enjoy bringing ideas to life through visuals that engage and inspire. I’m skilled in a wide range of creative tools and love staying up to date with new digital trends. Whether working freelance or within an agency, my goal is always to deliver outstanding artistic direction and memorable content tailored to each project's unique needs.…

Available to hire

Hi, I’m Barbara Racchelli, a passionate and creative art director and designer based in Paris. With years of experience working for renowned brands like L’Oréal Paris and L’Occitane, I specialize in digital design, motion graphics, video content creation, and photography. I enjoy bringing ideas to life through visuals that engage and inspire.

I’m skilled in a wide range of creative tools and love staying up to date with new digital trends. Whether working freelance or within an agency, my goal is always to deliver outstanding artistic direction and memorable content tailored to each project’s unique needs.

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Language

French
Fluent
English
Advanced
Italian
Advanced
Spanish; Castilian
Advanced

Work Experience

Art Director & Content Creator at L'Occitane en Provence
January 22, 2022 - February 16, 2025
In charge of social media content and art direction of campains
Art Direction, Photos at Elemat Freelance
October 1, 2020 - October 31, 2020
Handled art direction and photography for various projects.
Art Direction, Photos & Content Creations at Léage Paris Freelance
September 1, 2020 - September 30, 2020
Managed art direction, photography, and content creation projects.
Digital Content Creator at Pinterest France Freelance
December 1, 2019 - December 31, 2019
Created digital content for Pinterest France.
Digital Conception and Digital Content at McCann Paris
January 1, 2017 - December 31, 2019
Responsible for digital conception and creation of digital content for L’Oréal Paris.
Freelance Title Sequence Creator at Fulldawa
October 1, 2016 - October 31, 2016
Created title sequences for M. Gillain & S. de Groodt for Talent Adami Cannes.
Video Art Direction & Motion Design at Babel
September 1, 2015 - June 30, 2016
Directed video art and created motion design content for clients including Wonderbra, Diadermine, and Haribo.

Education

BAC (STIAA) at Sainte-Geneviève, Paris
September 1, 2008 - June 30, 2011
Master at Intuit.lab, Paris
September 1, 2014 - September 30, 2016
License at Intuit.lab, Paris
September 1, 2012 - September 30, 2014
Art School Preparation at Atelier de Sèvres, Paris
September 1, 2011 - June 30, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Other
    BONEUR X L'OCCITANE

    For a partnership campaign between the jeweler BONEUR and L’OCCITANE, I designed the entire 360° art direction — from the moodboard and photo direction to all social media communication assets, as well as a Reels video that I shot and edited myself.