RJ

I am a Digital Marketing Professional with over 2 years of experience specializing in B2B, B2C, and B2B2C industries.

About

I am a Digital Marketing Professional with over 2 years of experience specializing in B2B, B2C, and B2B2C industries. I am proficient in social media management, content creation, SEO, email marketing, and digital performance tracking. I excel at coordinating campaigns across digital platforms, reporting on key metrics, and supporting brand visibility through organic and paid channels.

I have honed my skills through hands-on roles such as Digital Marketing Intern and Catalogue Manager, where I have driven engagement growth, increased web traffic, improved conversion rates, and enhanced product positioning through strategic marketing efforts. I am passionate about using data-driven marketing techniques to create impactful campaigns and strengthen brand presence.

  • 3 years' experience
  • Joined June 2025

Industry experience

  • Retail
  • Professional Services
  • Consumer Goods
  • Software & Internet

Work experience· 4 roles

Digital Marketing Intern · RentazonJan 2025 – Sep 2025 · 9 mos

Developed and delivered multi-platform social content using Canva and CapCut, increasing engagement by 25%. Executed segmented email campaigns via Mailchimp to over 500 contacts, achieving a 40% open rate and 20% click-through rate. Ran paid campaigns across Google Ads, Meta, and LinkedIn, resulting in a 25% rise in web traffic. Optimized website content through SEO and usability testing, lowering bounce rate and improving search ranking. Published thought-leadership content on Medium, increasing readership by 30%.

Digital Marketing Intern · RentazonJan 2024 – Dec 2025 · 2 yrs

Developed and delivered multi-platform social content using Canva and CapCut, growing engagement by 25%. Executed segmented email campaigns via Mailchimp to over 500 contacts, achieving a 40% open rate and 20% CTR. Ran paid campaigns across Google Ads, Meta, and LinkedIn, resulting in a 25% rise in web traffic. Optimised website content through SEO and usability testing, lowering bounce rate and improving search ranking. Published thought-leadership content on Medium, increasing readership by 30%.

Catalogue Manager · Gratus WorldDec 2022 – Sep 2025 · 2 yrs 10 mos

Refined product listings with SEO terms and visuals, increasing conversion rates by 15%. Analyzed trends across 5+ markets to enhance product positioning, boosting competitiveness by 15%. Applied pricing and promotions strategies on Amazon and Carrefour, achieving a 20% sales uplift. Delivered product demos that improved client retention by 10%.

Catalogue Manager · Gratus WorldJan 2022 – Dec 2022 · 1 yr

Education

MSc · University of Leeds2023 – 2024
Bachelors · Prestige Institute of Management and Research2020 – 2023
MSc International Marketing Management · University of Leeds2023 – 2024
Bachelors in Business Administration (Foreign Trade) · Prestige Institute of Management and Research2020 – 2023

Certifications and awards· 6

Digital Marketing2023
Marketing Research Foundations2023
Qualitative Research and Marketing Analysis (SPSS)2023
Digital Marketing2030 – 2025

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