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Hi, I'm Shelby Edwards, a creative and data-driven Social Media Strategist with a passion for digital marketing and brand storytelling. I love crafting engaging strategies that boost visibility and foster authentic community growth across platforms like Instagram, TikTok, Facebook, and LinkedIn. Combining analytics with trend-savvy content, I help brands find their unique voice and turn followers into loyal customers. With extensive experience in managing content calendars, creating graphics and videos, and running paid media campaigns, I thrive on collaboration and staying ahead of social trends to deliver measurable results. Let's connect and create something amazing together!…Hi, I'm Shelby Edwards, a creative and data-driven Social Media Strategist with a passion for digital marketing and brand storytelling. I love crafting engaging strategies that boost visibility and foster authentic community growth across platforms like Instagram, TikTok, Facebook, and LinkedIn. Combining analytics with trend-savvy content, I help brands find their unique voice and turn followers into loyal customers. With extensive experience in managing content calendars, creating graphics and videos, and running paid media campaigns, I thrive on collaboration and staying ahead of social trends to deliver measurable results. Let's connect and create something amazing together!

Shelby Edwards

Social Media Manager, Content Creator, Community Manager, +4

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Hi, I'm Shelby Edwards, a creative and data-driven Social Media Strategist with a passion for digital marketing and brand storytelling. I love crafting engaging strategies that boost visibility and foster authentic community growth across platforms like Instagram, TikTok, Facebook, and LinkedIn. Combining analytics with trend-savvy content, I help brands find their unique voice and turn followers into loyal customers. With extensive experience in managing content calendars, creating graphics and videos, and running paid media campaigns, I thrive on collaboration and staying ahead of social trends to deliver measurable results. Let's connect and create something amazing together!…Hi, I'm Shelby Edwards, a creative and data-driven Social Media Strategist with a passion for digital marketing and brand storytelling. I love crafting engaging strategies that boost visibility and foster authentic community growth across platforms like Instagram, TikTok, Facebook, and LinkedIn. Combining analytics with trend-savvy content, I help brands find their unique voice and turn followers into loyal customers. With extensive experience in managing content calendars, creating graphics and videos, and running paid media campaigns, I thrive on collaboration and staying ahead of social trends to deliver measurable results. Let's connect and create something amazing together!

Available to hire

Hi, I’m Shelby Edwards, a creative and data-driven Social Media Strategist with a passion for digital marketing and brand storytelling. I love crafting engaging strategies that boost visibility and foster authentic community growth across platforms like Instagram, TikTok, Facebook, and LinkedIn. Combining analytics with trend-savvy content, I help brands find their unique voice and turn followers into loyal customers.

With extensive experience in managing content calendars, creating graphics and videos, and running paid media campaigns, I thrive on collaboration and staying ahead of social trends to deliver measurable results. Let’s connect and create something amazing together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Digital Media Specialist at Self-Employed

February 1, 2023 - June 11, 2024

Created and managed content calendars aligning campaigns with marketing goals and seasonal trends. Designed graphics, videos, and interactive media using Canva, CapCut, and Adobe tools. Created, managed, and analyzed paid media campaigns, optimizing ad performance through A/B testing, audience targeting, and budget management. Monitored platform analytics and KPIs to track campaign performance and generate reports. Collaborated cross-functionally with sales, creative, and product teams to ensure brand consistency. Implemented social listening strategies to stay ahead of trends, competitor actions, and audience behavior. Engaged with online communities to foster trust, improve customer experience, and strengthen brand loyalty. Managed social media tools like Meta Business Suite, Hootsuite, and Buffer for scheduling, engagement, and performance tracking.

Freelance Digital Media Specialist at Legacy 31 Public Relations

January 1, 2018 - June 30, 2022

Completed social media audits to understand digital media goals. Created and implemented digital media strategies for multiple clients. Managed multiple clients’ social media accounts. Created, managed, and completed content calendars for various clients. Scheduled paid social media posts weekly to bi-weekly. Tracked and maintained analytics reports and insights for ad campaigns and organic posts. Provided recommendations for better digital optimization.

Community Manager at Drive Social Media

July 1, 2017 - December 31, 2017

Managed all social media accounts on various platforms for 45+ clients daily. Interacted with followers and customers daily. Responded to comments and messages and actively participated in discussions to foster a positive community environment. Managed negative feedback or crises to mitigate reputational damage. Represented the brand online, building relationships with customers and influencers. Collaborated with marketing, PR, and sales departments to align social media efforts with overall business goals. Tracked social media metrics, analyzed audience behavior, and reported on KPIs to inform strategy and measure effectiveness.

Freelance Digital Media Specialist at Self-Employed

February 1, 2023 - June 2, 2024

Created and managed content calendars aligning campaigns with marketing goals and seasonal trends. Designed graphics, videos, and interactive media using Canva, CapCut, and Adobe tools. Managed and analyzed paid media campaigns, optimizing ad performance through A/B testing, audience targeting, and budget management. Monitored platform analytics and KPIs to track campaign performance and generate reports. Collaborated cross-functionally with sales, creative, and product teams to ensure brand consistency. Implemented social listening strategies and engaged directly with online communities to foster trust and improve customer experience. Managed social media tools like Meta Business Suite, Hootsuite, and Buffer for scheduling, engagement, and tracking.

Freelance Digital Media Specialist at Legacy 31 Public Relations

January 1, 2018 - June 30, 2022

Conducted social media audits to understand digital media goals and created strategies for multiple clients. Managed multiple clients' social media accounts and content calendars. Scheduled paid social media posts weekly to bi-weekly. Tracked and maintained analytics reports and insights for ad campaigns and organic posts. Provided recommendations for digital optimization.

Community Manager at Drive Social Media

July 1, 2017 - December 31, 2017

Managed social media accounts for 45+ clients across various platforms daily. Interacted with followers and customers, responded to comments and messages, participated in discussions to foster positive community environments. Managed negative feedback or crises to mitigate reputational damage. Represented brands online and built relationships with customers and influencers. Collaborated with marketing, PR, and sales teams to align social media with business goals. Tracked social media metrics and reported on KPIs to inform strategy.