Hi! I'm Eduarda Lacerda, an advertising professional passionate about marketing and digital strategies. With a solid academic background in social communication and marketing, I've gained valuable experience working with renowned companies like Globo and TikTok. I'm always eager to learn and grow, currently expanding my knowledge through a program on Digital Companies & Business Revolution. I love working on creative projects that connect brands with their audiences and thrive in dynamic and fast-paced environments. Let's connect and create impactful marketing strategies together!

Eduarda Lacerda

Hi! I'm Eduarda Lacerda, an advertising professional passionate about marketing and digital strategies. With a solid academic background in social communication and marketing, I've gained valuable experience working with renowned companies like Globo and TikTok. I'm always eager to learn and grow, currently expanding my knowledge through a program on Digital Companies & Business Revolution. I love working on creative projects that connect brands with their audiences and thrive in dynamic and fast-paced environments. Let's connect and create impactful marketing strategies together!

Available to hire

Hi! I’m Eduarda Lacerda, an advertising professional passionate about marketing and digital strategies. With a solid academic background in social communication and marketing, I’ve gained valuable experience working with renowned companies like Globo and TikTok. I’m always eager to learn and grow, currently expanding my knowledge through a program on Digital Companies & Business Revolution.

I love working on creative projects that connect brands with their audiences and thrive in dynamic and fast-paced environments. Let’s connect and create impactful marketing strategies together!

See more

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Content Production & Digital Marketing Intern at OMG Digital
January 1, 2018 - December 31, 2018
Assisted in content creation and digital marketing projects, supporting campaigns and strategy execution.
Advertising Copywriting & Marketing Intern at Órama Investimentos
January 1, 2019 - December 31, 2019
Supported advertising copywriting and marketing initiatives, contributing to promotional content development.
Media and Programming Intern at Globo
April 1, 2019 - December 31, 2019
Assisted in media programming and planning activities, gaining exposure to broadcast media operations.
Media Assistant at Grupo Globo
January 1, 2019 - December 31, 2021
Provided media support, coordinating projects and assisting media teams over a two-year period.
Client Solutions Planner at TikTok
January 1, 2021 - October 31, 2022
Planned client solutions, collaborated on digital strategies and marketing campaigns for TikTok clients.
Digital Product Analyst (Pleno) at Globo
January 1, 2022 - December 31, 2023
Analyzed digital products, contributed to strategy and product improvements within the digital marketing sector.
Marketing Analyst at Rock World
April 27, 2024 - April 27, 2024
Currently analyzing marketing data and developing strategies to enhance brand visibility and engagement.

Education

Bachelor's Degree at PUC-Rio
January 1, 2016 - December 31, 2020
MBA at USP
January 1, 2023 - December 31, 2023

Qualifications

Exchange Program
January 1, 2017 - December 31, 2017
Backstage Management for Events
January 1, 2020 - December 31, 2020
Digital Strategy Training - CRIA School
January 1, 2021 - December 31, 2021
Entrepreneurship - PUC-Rio
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services, Retail