Available to hire
Hi, I’m James Alton, an award-winning director and producer with over a decade of experience creating visually striking and emotionally engaging content for film, commercials, and branded formats. I enjoy crafting narratives that resonate with both national and regional audiences, bringing stories to life with a strong sense of media strategy and community connection.
I’ve had the privilege of working with clients such as Netflix, Disney/ABC, and Amazon Studios, managing entire production cycles and leading talented teams of creatives and technicians. When I’m not directing on set or overseeing production, I’m deeply engaged in building relationships within the creative community and helping to grow independent filmmaking in the Okanagan region.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Owner at Kelowna Film Studios
January 1, 2022 - June 21, 2024Lead producer and director overseeing high-end commercial, branded, and narrative film productions for clients ranging from global media companies to local sports organizations. Personally directed and produced campaigns for Netflix, Disney/ABC, Amazon Studios, Rogers Sportsnet, Carey Price, Brantt Myhers, and the Kelowna and Saskatchewan Ball Hockey Leagues. Managed all phases of production while building strong community and industry relationships across broadcast, digital, and in-person activations.
Owner at James Alton Films
January 1, 2020 - January 1, 2024Directed and produced award-winning films like Mabel and Because She’s Adopted. Managed entire production cycles from concept to distribution, leading teams of creatives and technicians. Work garnered multiple awards, including Best Director at the Toronto and Calgary Independent Film Festivals, known for delivering impactful narratives with precision.
Creative Director at Strawhouse Inc.
January 1, 2019 - December 31, 2019Spearheaded R&D projects targeting American audiences. Created brands from scratch and oversaw art direction, photography, videography, and content production. Managed multiple digital and traditional marketing properties, contributing to Strawhouse being recognized as one of Canada’s fastest-growing companies.
Owner at James Alton Visuals
January 1, 2015 - December 31, 2018Completed creative projects for clients like Canopy Health Innovations, Cossette Toronto, Mazda, Toyota, SunRype, Republic Live, and Destiny Cannabis. Managed end-to-end production of commercials, digital ads, and YouTube series, ensuring high client satisfaction and the successful delivery of marketing campaigns.
Production Manager at Hockey Community
January 1, 2014 - December 31, 2015Managed the development and launch of a hockey app/website platform aimed at increasing accessibility to the sport. Led project management, UX design, and communications strategy, including outreach to local teams and media. Delivered product training, supported client relations, and helped grow engagement through storytelling, branding, and press initiatives focused on grassroots hockey culture.
Technical Director at BrandHealth
January 1, 2012 - December 31, 2013Oversaw development of consumer and B2B iPad apps, websites, and touchscreen displays. Acted as a liaison between design and programming departments, managing client relations. Generated $2M in revenue within 18 months, leading the successful release of over 50 iPad apps using HTML5 and PhoneGap technology.
Owner at Kelowna Film Studios
January 1, 2022 - June 7, 2024Lead producer and director overseeing high-end commercial, branded, and narrative film productions for clients ranging from global media companies to local sports organizations. Personally directed and produced campaigns for Netflix, Disney/ABC, Amazon Studios, Rogers Sportsnet, Carey Price, Brantt Myhers, and the Kelowna and Saskatchewan Ball Hockey Leagues. Managed all phases of production while building strong community and industry relationships across broadcast, digital, and in-person activations.
Owner at James Alton Films
January 1, 2020 - January 1, 2024Directed and produced award-winning films like Mabel and Because She’s Adopted. Managed entire production cycles from concept to distribution, leading teams of creatives and technicians. Work garnered multiple awards, including Best Director at the Toronto and Calgary Independent Film Festivals, known for delivering impactful narratives with precision.
Creative Director at Strawhouse
January 1, 2019 - December 31, 2019Spearheaded R&D projects as Creative Director at Strawhouse Inc., targeting American audiences. Created brands from scratch and oversaw art direction, photography, videography, and content production. Managed multiple digital and traditional marketing properties, contributing to Strawhouse being recognized as one of Canada’s fastest-growing companies.
Owner at James Alton Visuals
January 1, 2015 - December 31, 2018Completed creative projects for clients like Canopy Health Innovations, Cossette Toronto, Mazda, Toyota, SunRype, Republic Live, and Destiny Cannabis. Managed end-to-end production of commercials, digital ads, and YouTube series, ensuring high client satisfaction and the successful delivery of marketing campaigns.
Production Manager at Hockey Community
January 1, 2014 - December 31, 2015Managed the development and launch of a hockey app/website platform aimed at increasing accessibility to the sport. Led project management, UX design, and communications strategy, including outreach to local teams and media. Delivered product training, supported client relations, and helped grow engagement through storytelling, branding, and press initiatives focused on grassroots hockey culture.
Technical Director at BrandHealth
January 1, 2012 - December 31, 2013Oversaw development of consumer and B2B iPad apps, websites, and touchscreen displays. Acted as a liaison between design and programming departments, managing client relations. Generated $2M in revenue within 18 months, leading the successful release of over 50 iPad apps using HTML5 and PhoneGap technology.
Owner at Kelowna Film Studios
January 1, 2022 - June 7, 2024Lead producer and director overseeing high-end commercial, branded, and narrative film productions for clients ranging from global media companies to local sports organizations. Personally directed and produced campaigns for Netflix, Disney/ABC, Amazon Studios, Rogers Sportsnet, Carey Price, Brantt Myhers, and the Kelowna and Saskatchewan Ball Hockey Leagues. Managed all phases of production while building strong community and industry relationships across broadcast, digital, and in-person activations.
Owner at James Alton Films
January 1, 2020 - January 1, 2024Directed and produced award-winning films like Mabel and Because She’s Adopted. Managed entire production cycles from concept to distribution, leading teams of creatives and technicians. Work garnered multiple awards, including Best Director at the Toronto and Calgary Independent Film Festivals, known for delivering impactful narratives with precision.
Creative Director at Strawhouse
January 1, 2019 - December 31, 2019Spearheaded R&D projects targeting American audiences. Created brands from scratch and oversaw art direction, photography, videography, and content production. Managed multiple digital and traditional marketing properties, contributing to Strawhouse being recognized as one of Canada’s fastest-growing companies.
Owner at James Alton Visuals
January 1, 2015 - December 31, 2018Completed creative projects for clients like Canopy Health Innovations, Cossette Toronto, Mazda, Toyota, SunRype, Republic Live, and Destiny Cannabis. Managed end-to-end production of commercials, digital ads, and YouTube series, ensuring high client satisfaction and the successful delivery of marketing campaigns.
Production Manager at Hockey Community
January 1, 2014 - December 31, 2015Managed the development and launch of a hockey app/website platform aimed at increasing accessibility to the sport. Led project management, UX design, and communications strategy including outreach to local teams and media. Delivered product training, supported client relations, and helped grow engagement through storytelling, branding, and press initiatives focused on grassroots hockey culture.
Technical Director at BrandHealth
January 1, 2012 - December 31, 2013Oversaw development of consumer and B2B iPad apps, websites, and touchscreen displays as Technical Director. Acted as liaison between design and programming departments, managing client relations. Generated $2M in revenue within 18 months, leading the successful release of over 50 iPad apps using HTML5 and PhoneGap technology.
Education
Computer Science at Trent University
January 1, 2009 - December 31, 2012Web Development at Durham College
January 1, 2005 - December 31, 2007Computer Science at Trent University
January 1, 2009 - December 31, 2012Web Development at Durham College
January 1, 2005 - December 31, 2007Computer Science at Trent University
January 1, 2009 - December 31, 2012Web Development at Durham College
January 1, 2005 - December 31, 2007Qualifications
Professional Development
January 1, 2024 - December 31, 2024Professional Development
January 1, 2023 - December 31, 2023Professional Development
January 1, 2012 - December 31, 2013Professional Development
January 1, 2012 - December 31, 2013Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Non-Profit Organization, Government, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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