Whatcost.co.uk

With What Cost, I spent a lot of time in the world of insulation, attic, loft, walls, floors… I broke it all down so that readers could finally make sense of prices, materials, and what works best for their homes. Technical? Yes. Boring? Never (at least not on my watch).

Key Features:
• Wrote SEO-focused guides with a strong emphasis on home insulation (loft insulation, wall, floor, attic, thermal materials, etc.)
• Delivered clear, structured content: snippet-optimized intros, comparison tables, pricing breakdowns, pros/cons, and FAQs
• Regular updates of pricing information and technical details • Strengthened internal linking between insulation content and related topics (heating, windows, energy savings)

Outcome:
• Noticeable traffic growth on insulation-related pages
• Multiple articles featured in Google’s top results and snippets
• Helped position What Cost as a trusted resource for insulation and renovation costs • Supported the site’s lead generation goals via informative, conversion-friendly content