I write content that makes your website attractive to both search engines and humans mostly for platforms in home improvement, renewable energy, wellness, spirituality, travel, and lifestyle. I work as a freelance writer, editor, and translator, and I do it in both French and English.
Most of what I do is long-form: practical guides, how-tos, comparison pieces, interviews. I enjoy going into complex or niche topics from heating systems and solar panels to wellness routines or hotels and turning them into something accessible and interesting.
I’ve worked with a mix of clients over the years from French and UK platforms like Prix Pose, Guide Piscine, What Cost and Green Match to global brands like Whiskas and a Tanzania-based travel specialist. I also collaborate with wellness and lifestyle brands that want to reach audiences in both French and English. Most of the time, I’m writing or editing long-form content around 2,000 words or more designed to be helpful, well-structured, and easy to find on Google.
Before all this, I studied History. I think that’s where my love for research and structure comes from piecing things together, double-checking facts, asking the right questions. It still shows up in how I approach writing today.
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Writing for Whiskas.fr was all about one thing: cats. I created content on different breeds, their personalities, and how to care for them in everyday life, from feeding tips to building trust with a shy kitten. The tone was friendly and reassuring, with advice that’s easy to follow (even on zero sleep because your cat decided 4 a.m. was playtime).
Key Features:
• Wrote engaging articles in French on cat breeds, behavior, and daily care tips
• Covered topics like: how to choose the right breed, building trust with a new cat, feeding advice, and everyday well-being
• Created SEO-optimized content to rank for high-intent pet-owner queries • Balanced educational content with a light, conversational tone to connect with cat owners
Outcome:
• Helped boost organic traffic by over 70% on content related to cat breeds and care
• Contributed to top 3 Google rankings for several high-volume pet-care queries in French
• Supported Whiskas.fr in becoming a go-to reference for cat owners in France looking for both guidance and reassurance
Writing for Safari en Afrique was a chance to mix two things I really enjoy: telling stories and talking about travel that actually means something. I worked on content to help French-speaking travelers wrap their heads around what a safari really is, how much it costs, where to go, when to go, without the usual clichés or confusing jargon. Just honest, helpful advice to make big travel dreams feel doable.
Key Features:
• Wrote SEO-optimized articles in French about safari destinations across Africa (Kenya, Tanzania, Namibia, Botswana…)
• Created guides, comparisons, and planning tips to help readers understand budgets, itineraries, seasons, and wildlife viewing
• Structured articles for featured snippets: intro summaries, comparison tables, clear pricing breakdowns • Focused on a warm, trustworthy tone, avoiding overused “travel blog” clichés
Outcome:
• Helped increase organic traffic by targeting key informational queries in French
• Supported the platform’s mission to educate and inspire first-time safari travelers
• Contributed to the platform’s positioning as a luxury, tailor-made safari expert.
Working with Tanzania Specialist was a real treat, I got to write about safaris, national parks, dream lodges, and everything that makes Tanzania magical. The goal was to inspire, inform, and help travelers plan the kind of trip that stays with them for life.
Key Features:
• Wrote destination guides, lodge spotlights, and travel advice for Tanzania-based safari tours
• Focused on inspiring, SEO-friendly content tailored to English-speaking travelers
• Highlighted unique experiences: Serengeti safaris, Zanzibar beaches, local culture, and eco-friendly stays • Combined practical info (when to go, how much it costs, what to pack) with story-driven writing
Outcome:
• Helped create a rich and inspiring travel content library for future clients
• Supported the site’s organic search performance with structured, keyword-focused articles
• Contributed to the platform’s positioning as a luxury, tailor-made safari expert.
Working with GreenMatch gave me the chance to dig into topics I care about: renewable energy, eco-renovation, and smart home upgrades. I wrote guides that help people understand what switching to solar or heat pumps actually involves, from costs to benefits to the nitty-gritty of installation.
Key Features:
• Wrote long-form, SEO-optimized articles on renewable energy and eco-friendly home solutions
• Focus on topics like solar panels, heat pumps, energy-efficient windows, and home insulation
• Created practical, comparison-driven content for UK homeowners
• Structured articles with snippet-friendly intros, updated price ranges, pros/cons, and CTAs
Outcome:
• Increased visibility on key energy-related keywords
• Contributed to higher organic traffic through well-structured, informative content
• Supported GreenMatch’s mission to position itself as a trusted comparison resource in the UK market • Encouraged user engagement and lead generation through useful, transparent content
Writing for Guide Piscine has been a real dive into the world of pools, indoor, above-ground, heated, covered, you name it. I’ve loved turning technical details into clear, helpful guides that actually speak to people planning their pool project (and maybe dreaming a little too).
Key Features:
• Writing of long-form, SEO-optimized guides (2,000+ words)
• Topics covered: indoor pools, above-ground models, pool covers, heating systems, etc.
• Regular updates of pricing information and technical details
• Contributed to stronger internal linking and more effective CTAs within informational pages
Outcome:
• +90% increase in organic traffic on optimized guides
• Stronger ranking performance on competitive keywords
• Regular updates of pricing information and technical details
With What Cost, I spent a lot of time in the world of insulation, attic, loft, walls, floors… I broke it all down so that readers could finally make sense of prices, materials, and what works best for their homes. Technical? Yes. Boring? Never (at least not on my watch).
Key Features:
• Wrote SEO-focused guides with a strong emphasis on home insulation (loft insulation, wall, floor, attic, thermal materials, etc.)
• Delivered clear, structured content: snippet-optimized intros, comparison tables, pricing breakdowns, pros/cons, and FAQs
• Regular updates of pricing information and technical details • Strengthened internal linking between insulation content and related topics (heating, windows, energy savings)
Outcome:
• Noticeable traffic growth on insulation-related pages
• Multiple articles featured in Google’s top results and snippets
• Helped position What Cost as a trusted resource for insulation and renovation costs • Supported the site’s lead generation goals via informative, conversion-friendly content
I’ve been teaming up with Prix Pose for a few years now, and it’s been a great ride. I get to write practical, down-to-earth guides that help people figure out all the (sometimes messy) details of home renovation. It’s technical, it’s real, and honestly, it’s kind of fun to make sense of it all!
Key Features:
• SEO-optimized content writing for a French audience
• Creation of long-form articles (2,000+ words) targeting featured snippets on Google
• Topics covered include: Home renovation (insulation, heating, windows, doors, stairlifts, etc.), Renewable energy (solar panels, heat pumps), Cost breakdowns & price guides (detailed, accurate, and regularly updated), Installation processes & product comparisons
Outcome:
• 130% increase in organic traffic on the articles I wrote or reworked
• Multiple pieces ranked in Google’s featured snippets and top search results
• Improved structure and readability, leading to higher reader engagement
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