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I’m Anne Wachira, a digital strategist and growth marketer with over six years of experience in SEO, digital marketing, social media management, and content creation. I love helping brands build their online presence and increase their conversions through well-planned campaigns and e-commerce integration. With a background in legal studies and strategic consulting, I bring a strong leadership approach to managing teams and projects. I’m passionate about crafting strategies that make a real impact in the digital space and enjoy working across various platforms like Instagram, LinkedIn, and TikTok.…I’m Anne Wachira, a digital strategist and growth marketer with over six years of experience in SEO, digital marketing, social media management, and content creation. I love helping brands build their online presence and increase their conversions through well-planned campaigns and e-commerce integration. With a background in legal studies and strategic consulting, I bring a strong leadership approach to managing teams and projects. I’m passionate about crafting strategies that make a real impact in the digital space and enjoy working across various platforms like Instagram, LinkedIn, and TikTok.

Anne Wachira

Digital Marketer, Growth Marketer, Marketing Strategist, +4

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I’m Anne Wachira, a digital strategist and growth marketer with over six years of experience in SEO, digital marketing, social media management, and content creation. I love helping brands build their online presence and increase their conversions through well-planned campaigns and e-commerce integration. With a background in legal studies and strategic consulting, I bring a strong leadership approach to managing teams and projects. I’m passionate about crafting strategies that make a real impact in the digital space and enjoy working across various platforms like Instagram, LinkedIn, and TikTok.…I’m Anne Wachira, a digital strategist and growth marketer with over six years of experience in SEO, digital marketing, social media management, and content creation. I love helping brands build their online presence and increase their conversions through well-planned campaigns and e-commerce integration. With a background in legal studies and strategic consulting, I bring a strong leadership approach to managing teams and projects. I’m passionate about crafting strategies that make a real impact in the digital space and enjoy working across various platforms like Instagram, LinkedIn, and TikTok.

Available to hire

I’m Anne Wachira, a digital strategist and growth marketer with over six years of experience in SEO, digital marketing, social media management, and content creation. I love helping brands build their online presence and increase their conversions through well-planned campaigns and e-commerce integration.

With a background in legal studies and strategic consulting, I bring a strong leadership approach to managing teams and projects. I’m passionate about crafting strategies that make a real impact in the digital space and enjoy working across various platforms like Instagram, LinkedIn, and TikTok.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Swahili

Fluent

Work Experience

Digital Growth Manager at Optimate

January 1, 2023 - December 31, 2024

Developed and implemented growth marketing strategies across email, paid ads, and organic funnels. Led audience targeting, performance testing, and full-funnel optimization. Achieved a 35% increase in qualified leads and reduced CPA by 18% through iterative A/B testing. Collaborated with product and sales teams to align marketing with customer journey touchpoints.

Digital Marketing & E-commerce Manager at Mo Fashions Retailers

January 1, 2018 - April 25, 2025

Launched the official Mo Fashions website and integrated it with POS systems to streamline digital operations. Developed and implemented SEO strategies that improved search engine rankings and drove a 60% increase in organic traffic. Executed high-performing digital campaigns across Instagram, LinkedIn, and TikTok. Created and edited original content including graphics, videos, and reels aligned with brand messaging. Collaborated with influencers and content creators to enhance online reach and engagement. Managed digital ads and budget tracking through Meta Ads Manager and Google Ads. Led a team of 5, coordinating content calendars, marketing assets, and campaign delivery.

Brand & Digital Marketing Strategist at Sike Creations

January 1, 2022 - April 25, 2025

Spearheaded brand awareness campaigns across social platforms, resulting in a 45% increase in audience engagement. Handled social media scheduling, content curation, and visual storytelling for multiple product lines. Managed customer bookings and product inquiries through an optimized website and CRM tools. Designed and executed B2B marketing campaigns for partnerships and wholesale clients. Conducted regular data analysis to assess campaign ROI and adjusted strategies for better performance.

Digital Marketing & E-commerce Manager at Mo Fashions Retailers

January 1, 2018 - June 12, 2024

Led the creation and launch of the official Mo Fashions website and its seamless integration with POS systems. Strategized and executed comprehensive digital campaigns across Instagram, LinkedIn, and TikTok, significantly increasing online conversions. Oversaw SEO implementation and content optimization, improving organic traffic by over 60%. Managed a content team of 5, ensuring timely production, editing, and publishing of engaging brand content. Developed and tracked KPIs for marketing performance and conversion metrics.

Brand & Digital Marketing Strategist at Sike Creations

January 1, 2022 - June 12, 2024

Crafted and implemented the company’s social media presence across all major platforms. Managed B2B outreach and marketing communication, including partnership pitches and inbound client onboarding. Handled booking systems through website maintenance and customer journey optimization. Led brand awareness campaigns, contributing to a 45% increase in direct client engagement.