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Hi, I'm Mark J Parcon Aranduque, a digital and growth strategist with extensive experience in performance marketing. I specialize in crafting effective campaigns, developing engaging content, and driving measurable growth across diverse markets. I thrive on solving complex problems and building strong relationships to create impactful marketing solutions. With a proven track record in launching innovative products and managing high-impact campaigns globally, I’m passionate about leveraging data-driven strategies to optimize results. I enjoy working in fast-paced environments and continuously learning to stay ahead in the dynamic world of digital marketing.…Hi, I'm Mark J Parcon Aranduque, a digital and growth strategist with extensive experience in performance marketing. I specialize in crafting effective campaigns, developing engaging content, and driving measurable growth across diverse markets. I thrive on solving complex problems and building strong relationships to create impactful marketing solutions. With a proven track record in launching innovative products and managing high-impact campaigns globally, I’m passionate about leveraging data-driven strategies to optimize results. I enjoy working in fast-paced environments and continuously learning to stay ahead in the dynamic world of digital marketing.

Mark J Parcon Aranduque

Performance Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Mark J Parcon Aranduque, a digital and growth strategist with extensive experience in performance marketing. I specialize in crafting effective campaigns, developing engaging content, and driving measurable growth across diverse markets. I thrive on solving complex problems and building strong relationships to create impactful marketing solutions. With a proven track record in launching innovative products and managing high-impact campaigns globally, I’m passionate about leveraging data-driven strategies to optimize results. I enjoy working in fast-paced environments and continuously learning to stay ahead in the dynamic world of digital marketing.…Hi, I'm Mark J Parcon Aranduque, a digital and growth strategist with extensive experience in performance marketing. I specialize in crafting effective campaigns, developing engaging content, and driving measurable growth across diverse markets. I thrive on solving complex problems and building strong relationships to create impactful marketing solutions. With a proven track record in launching innovative products and managing high-impact campaigns globally, I’m passionate about leveraging data-driven strategies to optimize results. I enjoy working in fast-paced environments and continuously learning to stay ahead in the dynamic world of digital marketing.

Available to hire

Hi, I’m Mark J Parcon Aranduque, a digital and growth strategist with extensive experience in performance marketing. I specialize in crafting effective campaigns, developing engaging content, and driving measurable growth across diverse markets. I thrive on solving complex problems and building strong relationships to create impactful marketing solutions.

With a proven track record in launching innovative products and managing high-impact campaigns globally, I’m passionate about leveraging data-driven strategies to optimize results. I enjoy working in fast-paced environments and continuously learning to stay ahead in the dynamic world of digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Growth & Marketing Consultant at NBridge Pty. Ltd.

September 1, 2021 - June 4, 2024

Ensured consistent brand identity across all communications, driving clear and impactful messaging. Managed weekly content calendars and crafted engaging social media content across LinkedIn, Facebook, and Instagram to boost engagement and brand recognition. Expanded social media reach through trending strategies, hashtags, and organic follow-back tactics. Achieved 68% website engagement and 20,000+ weekly organic web impressions. Grew LinkedIn followers from 1,200+ to over 5,000+. Managed and executed LinkedIn Ads and Google Ads campaigns to enhance brand awareness and consideration. Authored and optimized articles on technological trends to improve searchability, conducted monthly website audits, and managed both backend and front-end website operations including chat support. Provided weekly updates and monthly digital performance reports to management, enhancing strategies.

Campaign Lead at Karma Technologies International Ltd.

February 1, 2021 - July 31, 2021

Led paid media campaigns (Facebook Ads, Google Ads, LinkedIn Ads) to boost brand awareness and conversions. Achieved the highest website engagement at 65% and attracted 3,000 monthly website users after launch. Secured first rank in Google search results for "salary advance UK" keywords. Utilized Google Analytics and Data Studio for data analysis to track campaign success and inform strategies. Collaborated with operations and CMO on marketing plans, creative production, PR, and go-to-market strategies. Conducted bi-monthly digital marketing sessions to discuss key metrics, initiatives, and brainstorm brand strengthening, lead generation, and conversion strategies. Managed website development, improvements, and SEO initiatives using Webflow and Google Keyword Planner. Spearheaded planning and execution of financial webinars.

Brand Communications & Digital Marketing Consultant at SaaSMouth Digital

November 1, 2020 - April 30, 2021

Independently managed 8 client accounts, delivering comprehensive website and social media campaigns. Optimized client websites for search visibility through strategic keyword implementation, meta descriptions, and titles. Developed compelling website copy and social media content to engage audiences and drive results. Designed eye-catching social media graphics and executed targeted digital ad campaigns. Managed daily social media content schedules and community engagement.

Founder and Growth Strategist at Axtella Philippines

April 1, 2019 - December 31, 2022

Led end-to-end client service delivery, covering strategic decision-making, proposal development, and execution across key industries in the Philippines and Australia.

Head of Marketing & Public Relations at VENTENY Inc.

February 1, 2017 - April 30, 2019

Drove membership increase from 5,000 to 1,000,000 within two years. Expanded merchant partnerships to over 300 brands with 1,000+ perks. Achieved 300% increase in ROI through online and offline campaigns. Organically grew Facebook followers from 900+ to 20,000+. Collaborated with CEO on investor and partner pitches. Developed and implemented comprehensive marketing strategies across online and offline platforms. Secured and managed partnerships with 100+ brands. Built strategic partnerships with merchants, NGOs, startups, and service providers. Crafted content for all digital marketing efforts. Managed a team of six, tracked membership activity to drive results. Played key role in successful launch of VENTENY Indonesia. Served as company spokesperson and nurtured key relationships with partners and media. Streamlined processes and ensured quality assurance for merchant partners.

Digital Growth & Marketing Consultant at NBridge Pty. Ltd.

September 1, 2021 - June 21, 2024

Ensured consistent brand identity and impactful messaging across all communications. Managed weekly content calendars and social media content across LinkedIn, Facebook, and Instagram, significantly boosting engagement and brand recognition. Expanded social media reach using trending strategies and organic follow-back tactics. Achieved a website engagement rate of 68% with over 20,000 weekly organic impressions. Grew LinkedIn followers from 1,200+ to over 5,000+. Managed and executed LinkedIn Ads and Google Ads campaigns, measured and reported on ROI and KPIs, and authored technological articles to enhance searchability. Conducted website audits and managed backend and front-end website operations, including chat support and technical updates. Regularly updated business assets and supported business development teams with tenders and references. Provided weekly and monthly digital performance reports and evaluations.

Campaign Lead at Karma Technologies International Ltd.

February 1, 2021 - July 31, 2021

Led paid media campaigns across Facebook Ads, Google Ads, and LinkedIn Ads to increase brand awareness and conversion rates. Achieved highest website engagement at 65% and reached 3,000 monthly website users post-launch. Secured first rank in Google search results for 'salary advance UK'. Utilized Google Analytics and Data Studio for in-depth data analysis to inform marketing strategies. Collaborated with operations and CMO for marketing planning, creative production, PR, and go-to-market strategies. Conducted bi-monthly marketing sessions to discuss metrics and strategic initiatives. Managed website development, SEO, and financial webinars.

Brand Communications & Digital Marketing Consultant at SaaSMouth Digital

November 1, 2020 - April 30, 2021

Independently managed 8 client accounts delivering website and social media campaigns. Optimized client websites for search visibility through keyword strategy, meta descriptions, and titles. Created compelling website copy and engaging social media content. Designed social media graphics and executed targeted digital ad campaigns. Managed daily social media schedules and community engagement.

Founder and Growth Strategist at Axtella Philippines

April 1, 2019 - December 31, 2022

Led end-to-end client service delivery including strategic decision making, proposal development, and execution across key industries in the Philippines and Australia.

Head of Marketing & Public Relations at VENTENY Inc.

February 1, 2017 - April 30, 2019

Drove membership growth from 5,000 to 1,000,000 within two years. Expanded merchant partnerships to over 300 brands offering 1,000+ perks. Achieved 300% ROI increase through integrated campaigns. Grew Facebook followers from 900+ to 20,000+ organically. Collaborated with CEO for investor and partner pitches. Developed comprehensive marketing strategies managing online and offline campaigns. Secured and maintained partnerships with over 100 brands. Led a team of 6 and oversaw membership tracking for results. Played key role in launch of VENTENY Indonesia.