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Hi! I'm Stella M. Echevarría, a passionate Growth & Digital Marketing Manager with extensive experience in commercial strategy and client acquisition. I've successfully built communities from scratch, led digital campaigns that increased brand awareness, and created viral content that drives demand. I love combining storytelling, data, and digital tools to deliver impactful marketing solutions. Currently, I am focused on expansion of audiences and lead generation, particularly using platforms like TikTok, LinkedIn, and email marketing. I enjoy coordinating strategic events and collaborating with industry leaders to strengthen business relationships and foster growth. Let's connect and create something amazing together!…Hi! I'm Stella M. Echevarría, a passionate Growth & Digital Marketing Manager with extensive experience in commercial strategy and client acquisition. I've successfully built communities from scratch, led digital campaigns that increased brand awareness, and created viral content that drives demand. I love combining storytelling, data, and digital tools to deliver impactful marketing solutions. Currently, I am focused on expansion of audiences and lead generation, particularly using platforms like TikTok, LinkedIn, and email marketing. I enjoy coordinating strategic events and collaborating with industry leaders to strengthen business relationships and foster growth. Let's connect and create something amazing together!

Stella M. Echevarría

Growth Marketer, Marketing Strategist, Digital Marketer, +3

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Hi! I'm Stella M. Echevarría, a passionate Growth & Digital Marketing Manager with extensive experience in commercial strategy and client acquisition. I've successfully built communities from scratch, led digital campaigns that increased brand awareness, and created viral content that drives demand. I love combining storytelling, data, and digital tools to deliver impactful marketing solutions. Currently, I am focused on expansion of audiences and lead generation, particularly using platforms like TikTok, LinkedIn, and email marketing. I enjoy coordinating strategic events and collaborating with industry leaders to strengthen business relationships and foster growth. Let's connect and create something amazing together!…Hi! I'm Stella M. Echevarría, a passionate Growth & Digital Marketing Manager with extensive experience in commercial strategy and client acquisition. I've successfully built communities from scratch, led digital campaigns that increased brand awareness, and created viral content that drives demand. I love combining storytelling, data, and digital tools to deliver impactful marketing solutions. Currently, I am focused on expansion of audiences and lead generation, particularly using platforms like TikTok, LinkedIn, and email marketing. I enjoy coordinating strategic events and collaborating with industry leaders to strengthen business relationships and foster growth. Let's connect and create something amazing together!

Available to hire

Hi! I’m Stella M. Echevarría, a passionate Growth & Digital Marketing Manager with extensive experience in commercial strategy and client acquisition. I’ve successfully built communities from scratch, led digital campaigns that increased brand awareness, and created viral content that drives demand. I love combining storytelling, data, and digital tools to deliver impactful marketing solutions.

Currently, I am focused on expansion of audiences and lead generation, particularly using platforms like TikTok, LinkedIn, and email marketing. I enjoy coordinating strategic events and collaborating with industry leaders to strengthen business relationships and foster growth. Let’s connect and create something amazing together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

Growth & Digital Acquisition Manager

May 1, 2024 - June 14, 2024

Expanded audience and brand positioning by scaling TikTok accounts to over 400K views and 4K followers in 3 months, increasing brand awareness and demand generation. Designed and executed email marketing and organic content campaigns, generating 650 qualified leads and optimizing conversion. Created 5 viral videos with over 300K organic views applying persuasive copywriting and hooks to attract and convert customers.

Marketing Manager & Paid Media at Cencosud Venture Studio - Canasta Ahorro (Retail e Ecommerce)

May 1, 2024 - December 31, 2024

Led paid media campaigns on Google Ads and Meta Business achieving over USD $1K in direct sales and acquiring 10 new clients in consumer products. Implemented storytelling and video content techniques improving conversion rates and reducing customer acquisition cost in low-budget campaigns. Developed and implemented integrated offline-online strategies for launching a new product in an unexplored market, achieving increased brand awareness within 3 months.

Marketing Coordinator & Community Growth Lead at MyFuture-AI | Startup de Desarrollo de Productos y Servicios de IA y Machine Learning

August 1, 2020 - May 31, 2024

Built and scaled a Data & AI community from 0 to 500 users in 3 months using digital marketing, networking, and AI tools. Designed strategies to attract and retain B2B and B2C clients increasing LinkedIn audience by 30% with strategic content and digital prospecting. Coordinated and executed 18 digital events connecting with more than 20 technology sector leaders to strengthen commercial relationships and outreach.

Communication & Marketing Specialist at IEKO | Fintech Startup in Blockchain

October 1, 2021 - April 30, 2022

Implemented digital marketing and copywriting strategies that increased visibility in key fintech markets. Developed an integrated multichannel content strategy across LinkedIn, Twitter, Instagram, and blogs to optimize lead conversion. Created specialized blockchain and fintech content to generate leads and strengthen strategic alliances. Authored whitepapers, publications, and persuasive copy to educate and attract potential financial sector clients.

Growth & Digital Acquisition Manager at Confidential (Current Employer)

May 1, 2024 - June 7, 2024

Expanded and positioned brand on social media, scaling TikTok accounts to over 400K views and 4K followers in 3 months. Designed and executed email marketing and organic content campaigns generating 650 qualified leads and optimizing conversion. Created 5 viral videos with over 300K organic views using persuasive copywriting and hooks to attract and convert clients.

Marketing Manager & Paid Media at Cencosud Venture Studio - Canasta Ahorro

May 1, 2024 - December 31, 2024

Led paid media campaigns on Google Ads and Meta Business, achieving over USD $1K in direct sales and acquiring 10 new customers in mass consumer products. Implemented storytelling and video content techniques to improve conversion rates and reduce customer acquisition costs in budget campaigns. Developed integrated offline-online strategies to introduce a new product in untapped market segments, boosting brand awareness within 3 months.

Marketing Coordinator & Community Growth Lead at MyFuture-AI

August 1, 2020 - May 1, 2024

Built and scaled a Data & AI community from 0 to 500 users in 3 months using digital marketing, networking, and AI tools. Designed strategies to attract and retain B2B and B2C clients, increasing LinkedIn audience by 30% via strategic content and digital prospecting. Coordinated and executed 18 digital events, connecting with over 20 tech sector leaders to strengthen commercial and dissemination relationships.

Communication & Marketing Specialist at IEKO

October 1, 2021 - April 30, 2022

Implemented marketing strategies and copywriting to enhance visibility of a fintech startup in key markets. Developed multichannel content strategies for LinkedIn, Twitter, Instagram, and blogs, optimizing prospect conversion. Produced specialized content on blockchain and fintech generating leads and strengthening strategic partnerships. Authored whitepapers and persuasive commercial and technical materials to educate and attract potential clients in the financial sector.

Growth & Digital Acquisition Manager

May 1, 2024 - June 14, 2024

Led audience expansion and brand positioning by scaling TikTok accounts to achieve over 400K views and 4K followers in 3 months, boosting brand awareness and demand generation. Designed and executed email marketing campaigns and organic content, generating 650 qualified leads and optimizing conversion rates. Created 5 viral videos with over 300K organic views using strategic copywriting and persuasive hooks to attract and convert customers.

Marketing Manager & Paid Media at Cencosud Venture Studio - Canasta Ahorro (Retail e Ecommerce)

May 1, 2024 - December 31, 2024

Led paid media campaigns on Google Ads and Meta Business, generating over USD $1K in direct sales and acquiring 10 new clients in fast-moving consumer goods. Implemented storytelling and video content strategies to improve conversion rates and reduce customer acquisition cost on low-budget campaigns. Developed and executed integrated offline-online strategies for launching a new product in an unexplored market, increasing brand awareness within 3 months.

Marketing Coordinator & Community Growth Lead at MyFuture-AI

August 1, 2020 - May 1, 2024

Built and scaled a Data & AI community from 0 to 500 users in 3 months using digital marketing, networking, and AI tools. Designed strategies to attract and retain B2B and B2C clients, increasing LinkedIn audience by 30% through strategic content and digital prospecting. Coordinated and executed 18 digital events, engaging with over 20 technology sector leaders to strengthen business and promotional relationships.

Communication & Marketing Specialist at IEKO

October 1, 2021 - April 30, 2022

Implemented digital marketing and copywriting strategies to increase visibility of a fintech startup focused on blockchain in key markets. Developed comprehensive multichannel content strategies for LinkedIn, Twitter, Instagram, and blogs to optimize prospect conversion. Created specialized content on blockchain and fintech, generating leads and strengthening strategic partnerships. Authored whitepapers, publications, and persuasive copy to educate and attract financial sector potential clients.