Available to hire
I am a senior marketing strategist and brand insights consultant with over 20 years of experience helping companies build trusted and distinctive brands. My expertise lies in customer journey mapping, CRM innovation, and creating data-informed campaigns that boost engagement and revenue.
I enjoy uncovering audience motivations and translating insights into impactful strategies. I’m passionate about mentoring teams, developing thought leadership, and delivering authentic brand experiences across multiple sectors.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Fractional CMO & Marketing Communications Consultant at THE KMM GROUP LLC
January 1, 2007 - June 16, 2024Lead brand positioning, audience development, and marketing performance initiatives. Nurture, guide, and mentor teams through brand discovery, data analysis, and growth campaigns. Develop investor communications, editorial strategies, and thought leadership programs aligned with brand authenticity. Audit, reboot, and track brand health, authority, and authenticity across all platforms. Build CRM systems, customer journey maps, and lifecycle messaging for B2B, B2C, & B2G. Core messaging creation, measurement, and tracking. Consult on product launches, growth campaigns, and brand reboots utilizing performance analytics and deep listening. Provide interim leadership to marketing departments during transitions, restructuring, and scale-ups. Develop LMS-based instructional programs. Create custom employee & affiliate onboarding systems.
Business & Marketing Strategy Consultant at REPARTISTE
January 11, 2030 - January 11, 2030Provide strategic product development, brand creation, sales optimization, website creation, event strategy & management, CRM creation, business continuity & resilience planning, and collector communications.
Content Strategist at EPICENTER INNOVATION
January 11, 2030 - January 11, 2030Built content planning systems, editorial calendars, managed external PR team, website UX/UI & design, mentored writers, email campaign creation & testing, event strategy & management, and ad development.
Director of Marketing & Sales at INNOVATIVE MORTGAGE
January 11, 2030 - January 11, 2030Led brand creation, go-to-market B2C and B2B strategies, implemented CRM-based email campaigns and customer engagement programs, designed & tested traditional advertising, and event strategy.
Regional Marketing Manager at SPRINT BROADBAND
January 11, 2030 - January 11, 2030Designed regional marketing strategies, public relations campaigns, event strategy & management, managed TV, radio, & print advertising campaigns, and mentored & trained marketing teams across the U.S.
Director of Marketing at PALMER MCALLISTER
January 11, 2030 - January 11, 2030Developed internal & external communication systems, implemented change management and realignment, rebooted brand, developed advertising campaigns, public relations, and investor management.
Client Liaison at PATTON BOGGS
January 11, 2030 - January 11, 2030Opened the first overseas office in Abu Dhabi to serve the client. Managed global external PR team, trained staff, and created frameworks for communication with diverse audiences in a secure environment.
Education
BS at University of Maryland
January 1, 0001 - December 31, 0001Qualifications
Industry Experience
Healthcare, Manufacturing, Computers & Electronics, Non-Profit Organization, Education, Financial Services, Professional Services, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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