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Hi, I'm Joseph Borreson, a passionate creative director and graphic designer with over 22 years of experience specializing in wine label design, packaging, branding, and collateral. I love working closely with clients to bring their vision to life, ensuring every project meets deadlines with attention to detail and clear communication. My work spans various industries including wine, spirits, food, cannabis, and music. When I'm not designing, I enjoy mentoring students and sharing my knowledge about graphic design. I'm friendly, personable, and always eager to build strong relationships while delivering expert creative direction. Let's create something great together!…Hi, I'm Joseph Borreson, a passionate creative director and graphic designer with over 22 years of experience specializing in wine label design, packaging, branding, and collateral. I love working closely with clients to bring their vision to life, ensuring every project meets deadlines with attention to detail and clear communication. My work spans various industries including wine, spirits, food, cannabis, and music. When I'm not designing, I enjoy mentoring students and sharing my knowledge about graphic design. I'm friendly, personable, and always eager to build strong relationships while delivering expert creative direction. Let's create something great together!

Joseph Borreson

Creative Director, Graphic Designer, Photographer, +2

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Hi, I'm Joseph Borreson, a passionate creative director and graphic designer with over 22 years of experience specializing in wine label design, packaging, branding, and collateral. I love working closely with clients to bring their vision to life, ensuring every project meets deadlines with attention to detail and clear communication. My work spans various industries including wine, spirits, food, cannabis, and music. When I'm not designing, I enjoy mentoring students and sharing my knowledge about graphic design. I'm friendly, personable, and always eager to build strong relationships while delivering expert creative direction. Let's create something great together!…Hi, I'm Joseph Borreson, a passionate creative director and graphic designer with over 22 years of experience specializing in wine label design, packaging, branding, and collateral. I love working closely with clients to bring their vision to life, ensuring every project meets deadlines with attention to detail and clear communication. My work spans various industries including wine, spirits, food, cannabis, and music. When I'm not designing, I enjoy mentoring students and sharing my knowledge about graphic design. I'm friendly, personable, and always eager to build strong relationships while delivering expert creative direction. Let's create something great together!

Available to hire

Hi, I’m Joseph Borreson, a passionate creative director and graphic designer with over 22 years of experience specializing in wine label design, packaging, branding, and collateral. I love working closely with clients to bring their vision to life, ensuring every project meets deadlines with attention to detail and clear communication. My work spans various industries including wine, spirits, food, cannabis, and music.

When I’m not designing, I enjoy mentoring students and sharing my knowledge about graphic design. I’m friendly, personable, and always eager to build strong relationships while delivering expert creative direction. Let’s create something great together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Graphic Designer Principal, Owner and Creative Director at Dust Cloud Design

August 1, 2016 - Present

Packaging, Branding, Graphic Design, Logo design, Wine Label Design, Collateral, Wedding Invitation design, Music packaging, Photography. Package/Label design for Turnbull Winery, Trinchero, Treasury Wine Estates, B True Wines, Royal Tokaji (Hungary), Judds Hill, Jamieson Ranch, Antonym, Beehave Winery, Mad Cuveé, Depth, Weppler Vineyard, MC4, Shypoke Cellars. Other clients include Peets Coffee, The Uptown Theatre, The Arts Council Napa Valley, Anna’s Danish Cookies, Sugar + Lemon, and several Australian businesses.

Graphic Designer + Production Designer at Fischer Design

November 30, 2016 - July 9, 2025

Managed and implemented 75% of design and project management for significant US and Export packaging for Treasury Wines and Spirits including wine labels, cartons, closures, and capsules. Responsibilities included drawdown and color standard approvals, design, layout, prepress preparation, callout creation, renders, and mock-ups for cartons, labels and cartouchés for brands such as Beaulieu Vineyard, Beringer, Acacia, Chateau St Jean, Etude, Stag’s Leap, 19 Crimes, and Run Riot.

Packaging Specialist Wine Package Designer at Treasury Wine Estates

July 31, 2016 - July 9, 2025

Focused on packaging, branding, graphic design, and production for wine labels, cartons and closures. Worked extensively on US and Export packaging projects for wine labels and cartons, managing design and project management processes.

Graphic Designer + Photographer at Jamieson Ranch Vineyards

September 30, 2015 - July 9, 2025

Design and layout of wine labels, packaging, point of sale, logos, business identity ads, tech sheets, advertisements, collateral, banners, brochures, and all promotional materials. Also responsible for various in-house photography including bottle shots, event photos, and food photography.

Graphic Designer + Photographer at Balzac Communications and Marketing

August 31, 2014 - July 9, 2025

Designed and laid out wine labels, packaging, POS, trade show items, logos, tech sheets, advertisements, collateral, banners, maps, newsletters, in-house brochures, and all promotional materials. Conducted various in-house photography including bottle shots, event photos, and food photos for clients such as Beaulieu Vineyard, Acacia, Trefethen, Ca’Momi, Lindsay Hoopes, COPE Family Center, Don Sebastiani & Sons, Napa Valley Life Magazine, and many others.