Hi, I’m Alejandra Chamorro, a Digital Marketing professional passionate about branding, fashion, and cultural storytelling. With over 4 years of experience across social media, content creation, and brand development in architecture and lifestyle sectors, I love crafting engaging brand narratives that resonate. Currently, I am expanding my expertise by completing a Master's in Digital Marketing and Analytics at IE University in Madrid. I enjoy blending creativity with analytics to develop effective marketing strategies and am always excited to apply my hybrid skills in a dynamic, fashion-forward environment. Beyond work, I have a keen interest in graphic design, trend forecasting, and digital illustration, which continually inspire my professional journey.

Alejandra Chamorro

Hi, I’m Alejandra Chamorro, a Digital Marketing professional passionate about branding, fashion, and cultural storytelling. With over 4 years of experience across social media, content creation, and brand development in architecture and lifestyle sectors, I love crafting engaging brand narratives that resonate. Currently, I am expanding my expertise by completing a Master's in Digital Marketing and Analytics at IE University in Madrid. I enjoy blending creativity with analytics to develop effective marketing strategies and am always excited to apply my hybrid skills in a dynamic, fashion-forward environment. Beyond work, I have a keen interest in graphic design, trend forecasting, and digital illustration, which continually inspire my professional journey.

Available to hire

Hi, I’m Alejandra Chamorro, a Digital Marketing professional passionate about branding, fashion, and cultural storytelling. With over 4 years of experience across social media, content creation, and brand development in architecture and lifestyle sectors, I love crafting engaging brand narratives that resonate. Currently, I am expanding my expertise by completing a Master’s in Digital Marketing and Analytics at IE University in Madrid.

I enjoy blending creativity with analytics to develop effective marketing strategies and am always excited to apply my hybrid skills in a dynamic, fashion-forward environment. Beyond work, I have a keen interest in graphic design, trend forecasting, and digital illustration, which continually inspire my professional journey.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Brand and Content Strategist- Architecture and Lifestyle at Arquitectonica
December 1, 2021 - June 30, 2024
Created and launched Arquitectonica’s social media strategy, boosting brand awareness and engagement by 100%. Designed and implemented cohesive brand identity guidelines across digital and print channels. Led creative direction and copywriting for project resumes, firm-wide newsletters, and visual marketing materials. Redesigned Engle Building’s website, enhancing user experience. Spearheaded logistics, hospitality, and branded experience of a global summit with 200+ attendees across international offices. Acted as Mr. C by Cipriani hotel owners’ representative for ballroom renovation, visual concepts, supplier sourcing, and installation. Collaborated on fashion-forward brand activations and luxury pop-ups with designers and PR teams. Led weekly performance and revenue reports for ownership, translating brand insights into operational strategy.
Assistant in operations, Quality Manager at Tabanero Holdings, LLC
February 1, 2021 - October 31, 2021
Implemented quality control processes to ensure 100% compliance with food health agencies. Contributed to rebranding and creative direction for social platforms, increasing engagement. Collaborated on packing design, visual merchandising, events, and direct-to-consumer campaign planning.
Digital Marketing Specialist at Monisa- Molinos de Nicaragua S.A
March 1, 2020 - March 31, 2020
Led consumer research through surveys and sampling activations, enhancing product positioning. Delegated and drafted branded content for social and influencer channels, increasing content engagement by 40%. Acted as liaison between brand ambassadors, influencers, nutritionists, foodies, and marketing team.

Education

Bachelor of Science at Texas Christian University
August 1, 2016 - May 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Consumer Goods, Travel & Hospitality, Retail, Professional Services