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I’m Ashley Rodriguez, a creative and performance-driven social media specialist based in New York, NY. I develop strategic social media plans aligned with brand goals, connect talent with over 10 brands through PR strategy, and help small business owners and influencers grow and maintain a strong digital presence. I’m passionate about visual storytelling and consistent engagement—planning and executing campaigns, creating high-quality content, and using market research and analytics to refine what works. From advanced filming and editing to optimizing promotional performance, I bring a detail-focused approach across platforms, tools, and community-first content.…I’m Ashley Rodriguez, a creative and performance-driven social media specialist based in New York, NY. I develop strategic social media plans aligned with brand goals, connect talent with over 10 brands through PR strategy, and help small business owners and influencers grow and maintain a strong digital presence. I’m passionate about visual storytelling and consistent engagement—planning and executing campaigns, creating high-quality content, and using market research and analytics to refine what works. From advanced filming and editing to optimizing promotional performance, I bring a detail-focused approach across platforms, tools, and community-first content.

Ashley Rodriguez

Social Media Manager, Content Creator, Stylist, +4

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I’m Ashley Rodriguez, a creative and performance-driven social media specialist based in New York, NY. I develop strategic social media plans aligned with brand goals, connect talent with over 10 brands through PR strategy, and help small business owners and influencers grow and maintain a strong digital presence. I’m passionate about visual storytelling and consistent engagement—planning and executing campaigns, creating high-quality content, and using market research and analytics to refine what works. From advanced filming and editing to optimizing promotional performance, I bring a detail-focused approach across platforms, tools, and community-first content.…I’m Ashley Rodriguez, a creative and performance-driven social media specialist based in New York, NY. I develop strategic social media plans aligned with brand goals, connect talent with over 10 brands through PR strategy, and help small business owners and influencers grow and maintain a strong digital presence. I’m passionate about visual storytelling and consistent engagement—planning and executing campaigns, creating high-quality content, and using market research and analytics to refine what works. From advanced filming and editing to optimizing promotional performance, I bring a detail-focused approach across platforms, tools, and community-first content.

Available to hire

I’m Ashley Rodriguez, a creative and performance-driven social media specialist based in New York, NY. I develop strategic social media plans aligned with brand goals, connect talent with over 10 brands through PR strategy, and help small business owners and influencers grow and maintain a strong digital presence.

I’m passionate about visual storytelling and consistent engagement—planning and executing campaigns, creating high-quality content, and using market research and analytics to refine what works. From advanced filming and editing to optimizing promotional performance, I bring a detail-focused approach across platforms, tools, and community-first content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager | Content Creator

August 1, 2020 - Present

Developed and implemented strategic social media plans aligned with overall brand objectives. Managed PR strategy connecting talent to over 10 brands, and supported small business owners and influencers to grow and maintain a digital presence. Analyzed performance analytics and targeted audiences for planning, created digital campaigns and engaging content across multiple platforms, and directed content creation (including mood boards and campaign direction). Tested different content formats and creatives to identify what drove the best results, increased community engagement, and stayed current with social media trends. Produced and edited video using professional and mobile filming/editing workflows.

Social Media Manager / Content Creator at Independent / Freelance

August 1, 2020 - Present

Developed and implemented strategic social media plans aligning with brand objectives; created digital media campaigns, high-quality content and mood boards; analyzed performance analytics and target audiences; increased community engagement and managed messaging; stayed current on social media trends; collaborated with internal teams and vendors on paid search, display and social media advertising for NYC audiences.

Social Media Manager | Content Creator at Freelance/Various

August 1, 2020 - June 12, 2024

Developed and implemented strategic social media plans aligned with overall brand objectives. Connected talent to over 10 brands through PR strategy. Helped small business owners and influencers grow and maintain a digital media presence. Analyzed performance analytics and target audience for strategic planning. Created digital media campaigns and high-quality engaging content across all social media platforms. Directed and executed content creation mood boards and campaigns. Tested different content formats and ad creatives to optimize results. Increased community engagement through copywriting and editing. Stayed up to date on social media trends. Utilized advanced filming, editing and production skills using professional cameras and mobile devices.

Marketing Manager at Bright Horizons

August 1, 2019 - October 6, 2025

Developed and executed integrated marketing plans to drive awareness, enrollment, and retention; oversaw creation of marketing campaigns across digital, print, events, and social media; planned promotional events (open houses, parent education sessions, community sponsorships) to increase brand visibility; tracked campaign ROI and provided insights to optimize strategies; collaborated with internal teams and vendors to manage paid search, display, and social media advertising for NYC audiences.

Supervisor & Stylist at Bebe Stores Inc

April 1, 2018 - October 6, 2025

Created a hospitable in-store environment with 1-2-1 service to drive sales; identified customer needs and provided styling expertise; assisted in managing and motivating a team to consistently exceed sales targets; delivered product and sales training based on company protocol; handled customer complaints with professional etiquette and solutions; shared best practices and insights with the Store Manager.

Marketing Manager at Bright Horizons

July 1, 2017 - August 31, 2019

Developed and executed integrated marketing plans to drive awareness, enrollment, and retention for BH centers. Oversaw creation of marketing campaigns including digital, print, events, and social media. Planned and supported promotional events such as open houses, parent education sessions, and community sponsorships to increase brand visibility. Tracked campaign performance, analyzed ROI, and provided insights for strategy optimization. Worked with internal teams and vendors to manage paid search, display and social media advertising targeting NYC audiences.

Supervisor & Stylist at Bebe Stores Inc

March 1, 2014 - April 30, 2018

Created a hospitable environment with one-to-one service to drive sales goals. Uncovered customer needs and provided styling expertise related to preferences. Assisted in managing and motivating team to consistently exceed sales targets. Provided product and sales training per company protocol. Handled customer complaints professionally using proper etiquette and solutions. Shared best practices and project insights with Store Manager.