Mary Paz Pellico Villar
Available to hire
Hi! I’m Mary Paz, a strategic and results-driven Marketing and Communications Specialist with over 18 years of experience. I am passionate about innovation and love transforming the way audiences connect with content and brands. I founded InfluencerLab MX to help brands of all sizes create authentic and effective influencer marketing strategies that drive business growth.
I’m fully bilingual in Spanish and English, and I’m skilled in leading multi-market campaigns and managing cross-functional teams. I’m always eager to collaborate with brands across various industries to increase awareness and engagement through compelling digital storytelling.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Founder at InfluencerLab MX (Independent Consultant)
May 1, 2024 - June 18, 2024Designed, executed, and managed custom Influencer Marketing strategies aligned with client goals, regardless of size or budget. Provided end-to-end campaign services including influencer matchmaking, strategy development, execution oversight, and performance analysis. Collaborated with brands across industries to increase awareness, engagement, and business growth through authentic digital storytelling.
Account Supervisor – Corporate & Brand Communications – LATAM Beverages (Remote) at Porter Novelli Mexico
July 1, 2023 - February 28, 2024Created thought leadership content such as position papers, executive LinkedIn content, talking points, and interview support. Designed and executed PR strategies and corporate communications plans for brands like Pepsi, Gatorade, and 7UP. Managed media relations and brand rankings for LATAM, ensuring strong regional visibility and alignment. Oversaw campaign planning, execution, and agency coordination for multiple markets.
Account Supervisor – Influencer Marketing (Remote) at Porter Novelli México
November 1, 2019 - July 1, 2023Led the design and execution of B2B and B2C influencer marketing campaigns for global CPG brands across Central America. Developed content strategies, commercial messaging, briefs, and posting calendars for creators on TikTok and Instagram. Managed full campaign lifecycle including influencer selection, communication, execution, and performance analysis. Delivered reports and strategic recommendations based on KPIs and insights. Successfully handled multiple campaigns simultaneously and led a cross-regional team.
Communications & PR Manager at The Edron Academy (British International School)
July 1, 2018 - August 31, 2019Developed internal and external communications policy. Oversaw website redesign and coordinated content strategy for social media and newsletters. Liaised with key stakeholders including parents, media, and education partners.
Corporate Communications Coordinator at Roche Mexico
January 1, 2012 - February 28, 2014Designed and executed PR strategies for Oncology, Virology, and Primary Care divisions. Managed internal communications and local implementation of global corporate communication plans. Represented Roche Mexico at ROCOM 2013 in Basel, Switzerland.
Social Programs Manager & Brand Associate at Grupo Herdez
February 1, 2008 - December 31, 2011Led corporate social responsibility initiatives including media campaigns and stakeholder engagement. Managed a marketing budget of $14M MXN, achieving an 8% sales increase and 42% cost savings. Spearheaded brand repositioning, marketing, sales, and PR efforts for Café Blasón, resulting in 1.6 market share point growth.
Founder at InfluencerLab MX (Independent Consultant)
May 1, 2024 - June 12, 2024Designed, executed, and managed custom Influencer Marketing strategies aligned with client goals across various budgets. Provided end-to-end campaign services including influencer matchmaking, strategy development, execution oversight, and performance analysis. Collaborated with brands to increase awareness, engagement, and business growth through authentic digital storytelling.
Account Supervisor – Corporate & Brand Communications – LATAM Beverages (Remote) at Porter Novelli Mexico
July 1, 2023 - February 29, 2024Created thought leadership content including position papers, executive LinkedIn content, talking points, and interview support. Designed and executed PR strategies and corporate communications plans for brands like Pepsi, Gatorade, and 7UP. Managed media relations and brand rankings for LATAM to ensure strong regional visibility and alignment. Oversaw campaign planning, execution, and agency coordination for multiple markets.
Account Supervisor – Influencer Marketing (Remote) at Porter Novelli México
November 1, 2019 - July 1, 2023Led design and execution of B2B and B2C influencer marketing campaigns for global CPG brands across Central America. Developed content strategies, commercial messaging, briefs, and posting calendars for creators on TikTok and Instagram. Managed full campaign lifecycle including influencer selection, communication, execution, and performance analysis. Delivered comprehensive reports and strategic recommendations based on KPIs and insights. Managed multiple campaigns simultaneously and led a cross-regional team.
Communications & PR Manager at The Edron Academy (British International School)
July 1, 2018 - August 31, 2019Developed internal and external communications policy. Oversaw website redesign and coordinated content strategy for social media and newsletters. Liaised with key stakeholders, including parents, media, and education partners.
Corporate Communications Coordinator at Roche Mexico
January 1, 2012 - February 28, 2014Designed and executed PR strategies for Oncology, Virology, and Primary Care divisions. Managed internal communications and local implementation of global corporate communication plans. Represented Roche Mexico at ROCOM 2013 in Basel, Switzerland.
Social Programs Manager & Brand Associate at Grupo Herdez
February 1, 2008 - December 31, 2011Led corporate social responsibility initiatives, including media campaigns and stakeholder engagement. Managed a marketing budget of $14M MXN, achieving an 8% sales increase and 42% cost savings. Spearheaded brand repositioning, marketing, sales, and PR efforts for Café Blasón, resulting in 1.6 market share point growth.
Founder at InfluencerLab MX (Independent Consultant)
May 1, 2024 - June 13, 2024Design, execute, and manage custom Influencer Marketing strategies that align with client goals, regardless of size or budget. Provide end-to-end campaign services, including influencer matchmaking, strategy development, execution oversight, and performance analysis. Collaborate with brands across industries to increase awareness, engagement, and business growth through authentic digital storytelling.
Account Supervisor – Corporate & Brand Communications – LATAM Beverages (Remote) at Porter Novelli Mexico
July 1, 2023 - February 29, 2024Created thought leadership content including position papers, executive LinkedIn content, talking points, and interview support. Designed and executed PR strategies and corporate communications plans for brands like Pepsi, Gatorade, and 7UP. Managed media relations and brand rankings for LATAM, ensuring strong regional visibility and alignment. Oversaw campaign planning, execution, and agency coordination for multiple markets.
Account Supervisor – Influencer Marketing (Remote) at Porter Novelli México
November 1, 2019 - July 31, 2023Led the design and execution of B2B and B2C influencer marketing campaigns for global CPG brands across Central America. Developed content strategies, commercial messaging, briefs, and posting calendars for creators on TikTok and Instagram. Managed full campaign lifecycle: influencer selection, communication, execution, and performance analysis. Delivered comprehensive reports and strategic recommendations based on KPIs and insights. Successfully handled multiple campaigns simultaneously and led a cross-regional team.
Communications & PR Manager at The Edron Academy (British International School)
July 1, 2018 - August 31, 2019Developed internal and external communications policy. Oversaw website redesign and coordinated content strategy for social media and newsletters. Liaised with key stakeholders including parents, media, and education partners.
Corporate Communications Coordinator at Roche Mexico
January 1, 2012 - February 28, 2014Designed and executed PR strategies for Oncology, Virology, and Primary Care divisions. Managed internal communications and local implementation of global corporate communication plans. Represented Roche Mexico at ROCOM 2013 (Basel, Switzerland).
Social Programs Manager & Brand Associate at Grupo Herdez
February 1, 2008 - December 31, 2011Led corporate social responsibility initiatives, including media campaigns and stakeholder engagement. Managed a marketing budget of $14M MXN, achieving an 8% sales increase and 42% cost savings. Spearheaded brand repositioning, marketing, sales and PR efforts for Café Blasón, resulting in 1.6 market share point growth.
Education
Master's Degree at Universidad Popular Autónoma del Estado de Puebla (UPAEP)
January 1, 2020 - December 31, 2024Bachelor's at Universidad Popular Autónoma del Estado de Puebla (UPAEP)
January 1, 2002 - December 31, 2006Master’s Degree at Universidad Popular Autónoma del Estado de Puebla (UPAEP)
January 1, 2020 - December 31, 2024Bachelor’s at Universidad Popular Autónoma del Estado de Puebla (UPAEP)
January 1, 2002 - December 31, 2006Master’s Degree at Universidad Popular Autónoma del Estado de Puebla (UPAEP)
January 1, 2020 - December 31, 2024Bachelor’s at Universidad Popular Autónoma del Estado de Puebla (UPAEP)
January 1, 2002 - December 31, 2006Qualifications
Industry Experience
Consumer Goods, Education, Healthcare, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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