Hi! I'm Riya, a strategic marketing professional passionate about growing brands through data-driven and creative marketing strategies. I have hands-on experience managing websites, SEO, Google Ads, Meta Ads, and email marketing campaigns that truly boost engagement and traffic. I thrive in fast-paced environments where creative storytelling meets data-backed decision-making. Whether it's crafting content calendars, optimizing campaigns through A/B testing, or collaborating cross-functionally, I love helping brands achieve impactful and measurable growth.

Riya Narwal

Hi! I'm Riya, a strategic marketing professional passionate about growing brands through data-driven and creative marketing strategies. I have hands-on experience managing websites, SEO, Google Ads, Meta Ads, and email marketing campaigns that truly boost engagement and traffic. I thrive in fast-paced environments where creative storytelling meets data-backed decision-making. Whether it's crafting content calendars, optimizing campaigns through A/B testing, or collaborating cross-functionally, I love helping brands achieve impactful and measurable growth.

Available to hire

Hi! I’m Riya, a strategic marketing professional passionate about growing brands through data-driven and creative marketing strategies. I have hands-on experience managing websites, SEO, Google Ads, Meta Ads, and email marketing campaigns that truly boost engagement and traffic.

I thrive in fast-paced environments where creative storytelling meets data-backed decision-making. Whether it’s crafting content calendars, optimizing campaigns through A/B testing, or collaborating cross-functionally, I love helping brands achieve impactful and measurable growth.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Hindi
Advanced

Work Experience

Customer Service Representative at Compass Group
May 1, 2023 - March 31, 2025
Managed bar operations at ice hockey games, achieving 95% customer satisfaction while serving 1,000+ attendees and optimizing inventory management for efficiency. Delivered a premium guest experience in the VIP lounge, managing 75+ customer interactions per shift, providing tailored drink recommendations, and gathering feedback for positive responses. Created memorable guest experiences with personalized service, exclusive drink promotions, and interactive mixology, boosting repeat visits by 15% and enhancing the atmosphere with themed setups.
Growth Marketing Intern at Anchors
May 1, 2024 - August 31, 2024
Developed a monthly content calendar for Creators and Brands across social media channels like LinkedIn, Instagram, and WhatsApp, increasing brand visibility by 20%. Assisted in creating and executing email marketing campaigns, including audience segmentation, performance tracking, and A/B testing to ensure effectiveness. Managed PPC advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads, optimizing performance to maximize ROI and audience reach. Created creative briefs, edited videos, and designed Canva assets for Instagram and YouTube to align with campaign goals and deadlines. Conducted market research on LinkedIn influencer marketing by analyzing 50+ campaigns and identifying market trends, leading to optimized content strategies and improved engagement by 30%.
SEO Intern at Stockal
September 1, 2022 - December 31, 2022
Developed and executed SEO strategies, increasing website traffic from 5,000 to 12,000/month through on-page and off-page optimization, keyword strategy, and link-building techniques. Conducted in-depth keyword research and competitive analysis for driving organic traffic and search engine rankings. Performed technical SEO audits, identifying and resolving issues affecting site performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. Collaborated with the content team to optimize homepage banners, campaign landing pages, website content, blog posts, and other digital assets, ensuring alignment with SEO best practices.
Account Coordinator at Cliq Marketing
March 1, 2025 - June 8, 2025
Managed 4–5 client accounts across Meta Ads, social media, and website updates, ensuring consistent brand messaging and timely delivery; created Facebook ad landing pages using GoHighLevel to support campaign objectives. Presented monthly performance reports using Meta Ads Manager and Google Analytics to drive campaign adjustments. Collaborated with cross-functional teams to ensure all deliverables met brand standards and deadlines, maintaining a 100% on-time project delivery rate.
Customer Service Representative at Compass Group, Sandman Centre
May 1, 2023 - March 1, 2025
Managed bar operations for 1,000+ attendees, ensuring smooth service, optimizing inventory, and collecting guest feedback to support experience improvements. Created memorable guest experiences with personalized service, exclusive drink promotions, and interactive mixology, boosting repeat visits by 15% and enhancing the atmosphere with themed setups.
Growth Marketing Intern at Anchors
May 1, 2024 - August 31, 2024
Developed a monthly content calendar for LinkedIn and Instagram, increasing brand visibility by 20%, while also supporting campaign visuals through Canva designs and basic video editing. Assisted in the creation and execution of email marketing campaigns, including audience segmentation, performance tracking and A/B testing to ensure effectiveness. Conducted market research on LinkedIn influencer marketing by analyzing 50+ campaigns and identifying market trends, which led to optimizing content strategies and improving engagement by 30%.
SEO Intern at Stockal
September 1, 2022 - December 31, 2022
Developed and executed SEO strategies, increasing website traffic from 5,000 to 12,000/month through on-page and off-page optimization, keyword strategy, and link-building techniques. Collaborated with content teams to align landing pages, blogs, and homepage banners with SEO goals. Performed technical SEO audits, identifying and resolving issues affecting site performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

Education

Marketing Post Baccalaureate Diploma at Thompson Rivers University
January 1, 2023 - December 31, 2024
Bachelor of Science at Amity University
April 1, 2018 - May 31, 2022
Marketing Post Baccalaureate Diploma at Thompson Rivers University
January 1, 2023 - December 31, 2024
BSc at Amity University
April 1, 2018 - May 31, 2022

Qualifications

Google Shopping Ads
October 1, 2023 - October 31, 2023
Hootsuite Platform Certification
October 1, 2024 - October 31, 2024
HubSpot Email Marketing
March 1, 2025 - March 31, 2025
Google Shopping Ads
October 1, 2023 - December 31, 2023
Hootsuite Platform Certification
October 1, 2024 - December 31, 2024
HubSpot Email Marketing
March 1, 2025 - May 31, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods, Agriculture & Mining