Hi, I’m Melissa Schroeder. I’m a graphic designer and photographer with over a decade of experience creating brand-appropriate visuals for fashion and lifestyle brands. I’ve led design teams, scoped campaigns, and built digital assets across web, social, email, packaging, and retail collateral. I’m passionate about storytelling through imagery, typography, and brand systems. I enjoy collaborating cross-functionally to elevate campaigns from concept to execution, directing photoshoots, and delivering polished, on-brand experiences across channels.…

Melissa Schroeder

Hi, I’m Melissa Schroeder. I’m a graphic designer and photographer with over a decade of experience creating brand-appropriate visuals for fashion and lifestyle brands. I’ve led design teams, scoped campaigns, and built digital assets across web, social, email, packaging, and retail collateral. I’m passionate about storytelling through imagery, typography, and brand systems. I enjoy collaborating cross-functionally to elevate campaigns from concept to execution, directing photoshoots, and delivering polished, on-brand experiences across channels.…

Available to hire

Hi, I’m Melissa Schroeder. I’m a graphic designer and photographer with over a decade of experience creating brand-appropriate visuals for fashion and lifestyle brands. I’ve led design teams, scoped campaigns, and built digital assets across web, social, email, packaging, and retail collateral.

I’m passionate about storytelling through imagery, typography, and brand systems. I enjoy collaborating cross-functionally to elevate campaigns from concept to execution, directing photoshoots, and delivering polished, on-brand experiences across channels.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Lead Graphic Designer at Ideal Nutrition
August 1, 2024 - June 10, 2024
Manage graphic designers, overseeing workflow and delegating creative requests to ensure timely, high-quality execution across all departments. Maintain and evolve the brand’s visual identity across all consumer touchpoints, ensuring consistency in tone, style, and presentation. Lead brand campaigns from concept to execution, ensuring a cohesive strategy across teams and alignment with business goals. Art direct and attend photo and video shoots, ensuring all content aligns with brand standards and creative vision. Plan and execute in-house photo shoots, including shooting and editing content for social media, web, and digital advertising. Design and produce web, print, packaging, and promotional assets to support marketing efforts.
Senior Digital Graphic Designer at Image Skincare
July 1, 2019 - August 1, 2024
Designed and developed digital assets for web, social media, email campaigns, and ads, maintaining brand consistency across all channels. Developed creative direction for multiple campaigns, from concept to final execution of assets, ensuring alignment with project objectives and business goals while maintaining brand identity. Art directed and led photo and video shoots. Photographed and retouched product imagery used for product launches and omni-channel marketing. Creator of print collateral including Image Magazine, flyers, brochures, window graphics, and trade show & event graphics.
Lead Graphic Designer at Island Company
October 1, 2014 - July 1, 2019
Hired and led a creative team responsible for all eCommerce and print collateral, including catalogs, flyers, signage, and promotional materials. Directed photo shoots and retouched imagery for use in both digital and print marketing. Managed company’s online presence, overseeing website updates, email marketing, and product branding. Led print design for Island Company clothing line, from concept through production, including fabric approval and coordination with overseas partners. Led the design and development of direct to consumer digital assets for web, social media, email campaigns, and online advertisements, ensuring consistency with brand guidelines across all digital channels.
Graphic Designer at Island Company
February 1, 2012 - November 1, 2013
Art department team member at the Island Company under Creative Director Spencer Antle. Production assistant on all clothing photographic shoots; both studio and location. Primary photographer for all product accessory images used for e-commerce and advertising purposes. Role included image processing from all photo shoots, image retouching, updating website with current imagery, and archiving.
Assistant Designer at Carters Inc.
November 1, 2013 - October 1, 2014
Assistant baby wear designer for Carters Design Team. Primary creator of apparel for Macy’s private line for infants. Role encompasses the design and direction of graphic art, trend research, creative concepts, and CAD design. Also responsible for creating all technical sketches and line sheets. Collaborate with larger technical team on actual construction and fabrication of garments.
Assistant Designer at Carters Inc.
October 1, 2014 - July 17, 2025
Assistant baby wear designer for Carters Design Team. Primary creator of apparel for Macy’s private line for infants. Role includes design and direction of graphic art, trend research, creative concepts, and CAD design. Responsible for creating technical sketches and line sheets, and collaborating with the technical team on garment construction and fabrication.
Graphic Designer at Island Company
November 1, 2013 - July 17, 2025
Art department team member under Creative Director Spencer Antle. Production assistant on all clothing photographic shoots; both studio and location. Primary photographer for product accessory images for e-commerce and advertising. Duties included image processing, retouching, updating website imagery, and archiving.
Lead Graphic Designer at Island Company
July 1, 2019 - July 17, 2025
Designed and developed digital assets for web, social media, email campaigns, and ads, maintaining brand consistency. Hired and led a creative team for eCommerce and print collateral, including catalogs, flyers, signage, and promotional materials. Directed photo shoots and retouched imagery for marketing. Managed online presence with website updates, email marketing, and product branding. Led print design for clothing line from concept through production, including fabric approval and overseas coordination.
Senior Digital Graphic Designer at Image Skincare
August 1, 2024 - July 17, 2025
Led design and development of direct to consumer digital assets including web, social media, email campaigns, and online advertisements, ensuring brand consistency. Developed creative direction for multiple campaigns from concept to execution aligned with project objectives. Art directed and led photo and video shoots, photographed and retouched product imagery for launches and omni-channel marketing. Created various print collateral including magazine, flyers, brochures, window graphics, and trade show materials.
Lead Graphic Designer at Ideal Nutrition
August 1, 2024 - Present
Manage graphic designers, oversee workflow, and delegate creative requests to ensure timely, high-quality execution. Maintain and evolve brand visual identity across all consumer touchpoints with consistency in tone, style, and presentation. Lead brand campaigns from concept to execution aligning with business goals. Art direct and attend photo and video shoots. Plan and execute in-house photo shoots, including shooting and editing content for social media, web, and digital advertising. Design and produce web, print, packaging, and promotional assets.
Lead Graphic Designer at Island Company
July 1, 2019 - July 1, 2019
Led graphic design for ecommerce and print collateral, directed photoshoots and photo editing, managed the graphic design team, and oversaw online presence and brand consistency. Created print collateral including catalogs, flyers, promos, signage; supervised overseas production of fabric; developed wholesale line sheets and ensured alignment with brand guidelines across channels.
Senior Digital Graphic Designer at Image Skincare
August 1, 2024 - August 1, 2024
Led design for direct-to-consumer digital assets across web, social, email, and online ads; managed the graphic design team responsible for ecommerce and print collateral; directed photoshoots and editing; oversaw website updates, product branding, and customer email campaigns; ensured brand consistency across digital channels.
Assistant Designer at Carters Inc.
October 1, 2014 - October 1, 2014
Assistant designer for Carter's infant apparel; contributed to CAD designs, trend research, and technical sketches; development of line sheets; collaborated with design and technical teams on construction and fabrication.
Graphic Designer at Island Company
November 1, 2013 - November 1, 2013
Created direct-to-consumer digital assets; produced print collateral for Island Company clothing line; led web, social media, and email campaigns; directed photoshoots and edits; managed online presence, product branding, and wholesale line sheets; collaborated with production on overseas fabrication.
Lead Graphic Designer at Ideal Nutrition
August 1, 2024 - November 5, 2025
Built, managed, and led the design team; maintained and elevated the brand's visual identity across consumer touchpoints; developed project briefs and creative calendars; directed and produced photo and video shoots; oversaw design and production of web, print, packaging, merchandise, and apparel; collaborated with cross-functional teams and refined copy for assets.

Education

BFA at Ringling College of Art & Design
January 1, 2011 - December 31, 2011
BFA at Ringling College of Art & Design
January 1, 2011 - December 31, 2011
BFA in Photography & Digital Imaging at Ringling College of Art & Design
January 11, 2030 - January 1, 2011
BFA in Photography & Digital Imaging at Ringling College of Art & Design
January 11, 2030 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other, Manufacturing

Skills

Experience Level