Hello! I'm Marvin Aaron Ferrufino Castro, a Social Communication professional specializing in public relations, digital marketing, and strategic influence. My passion lies in managing campaigns, developing engaging content, and positioning brands with a focus on social impact and diversity. I'm committed, solution-oriented, and thrive in collaborative environments. With experience working for national-level campaigns, influencer marketing, and managing media strategies for renowned brands, I enjoy crafting creative proposals and analyzing metrics to achieve the best results. I look forward to contributing my skills and growing professionally in dynamic teams.

Marvin Aaron Ferrufino Castro

Hello! I'm Marvin Aaron Ferrufino Castro, a Social Communication professional specializing in public relations, digital marketing, and strategic influence. My passion lies in managing campaigns, developing engaging content, and positioning brands with a focus on social impact and diversity. I'm committed, solution-oriented, and thrive in collaborative environments. With experience working for national-level campaigns, influencer marketing, and managing media strategies for renowned brands, I enjoy crafting creative proposals and analyzing metrics to achieve the best results. I look forward to contributing my skills and growing professionally in dynamic teams.

Available to hire

Hello! I’m Marvin Aaron Ferrufino Castro, a Social Communication professional specializing in public relations, digital marketing, and strategic influence. My passion lies in managing campaigns, developing engaging content, and positioning brands with a focus on social impact and diversity. I’m committed, solution-oriented, and thrive in collaborative environments.

With experience working for national-level campaigns, influencer marketing, and managing media strategies for renowned brands, I enjoy crafting creative proposals and analyzing metrics to achieve the best results. I look forward to contributing my skills and growing professionally in dynamic teams.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Influencer Manager at Freelancer
December 1, 2024 - December 31, 2024
Strategy and image consulting for national-level campaigns with companies, focused on positioning and visibility through influencer marketing.
Media Advisor at TECHREO México – Bolivia
December 1, 2023 - January 31, 2025
Strategy and image consulting for national-level campaigns with companies, focused on positioning and visibility through influencer marketing.
Administrative Assistant & Program Coordinator at Casa Frida México
February 1, 2025 - May 31, 2025
Strategy and image consulting for national-level campaigns with companies, focused on positioning and visibility through influencer marketing.
Influencer Marketing Manager – HONOR BOLIVIA at Medrano & Asociados
July 1, 2023 - January 31, 2025
Led the planning and execution of influencer marketing campaigns, from strategic selection based on social targeting to content management and results evaluation. Responsible for developing creative proposals for social media, defining KPIs, creating editorial calendars, and analyzing metrics such as Reach and Engagement. Managed proposals, negotiations, and contracts with influencers, ensuring efficiency and alignment with brand objectives.
Public Relations Advisor – Account Executive at Medrano & Asociados
July 1, 2022 - January 31, 2025
Designed and implemented communication, press, and public relations strategies; wrote press releases, coordinated media efforts, produced audiovisual content, and managed social media platforms. Managed national and international accounts including Volkswagen, Audi, Itacamba Cemento S.A., and HONOR Bolivia.
Community Manager / Digital Marketing at Medrano & Asociados
July 1, 2022 - July 1, 2023
Managed social media and content creation for brands in sectors such as fashion, gastronomy, and beauty. Led strategic content planning and developed commercial proposals focused on brand positioning.
Pre-Production Intern at PAT (Enhorabuena)
June 1, 2021 - August 31, 2021
Coordinated schedules, guests, and sponsors. Contributed to the development of daily and weekly programming content for digital media.
Volunteer in Communication and Events at Casa Frida (AIESEC México)
November 1, 2021 - January 31, 2022
Supported logistics and coverage of institutional events, administrative support, and participation in fundraising campaigns. Managed social media and content planning focused on human rights and diversity.
Sales Executive at Academia Kathiusca Sampaio
August 1, 2021 - October 31, 2021
Prospected and followed up with potential clients. Managed social media focused on conversion and sales.
Customer Service Representative at Aventura Games
February 1, 2021 - May 31, 2021
Oversaw operations and cash handling. Coordinated on-site team efforts at the point of sale.
Influencer Manager at Freelancer
December 1, 2024 - June 26, 2024
Strategy and image consulting for national-level campaigns with companies, focused on positioning and visibility through influencer marketing.
Media Advisor at TECHREO México – Bolivia
December 1, 2023 - January 31, 2025
Provided strategy and image consulting for national-level campaigns with companies, focusing on positioning and visibility through influencer marketing.
Administrative Assistant & Program Coordinator at Casa Frida México
February 1, 2025 - May 31, 2025
Carried out strategy and image consulting for national-level campaigns aimed at positioning and visibility through influencer marketing.
Influencer Marketing Manager – HONOR Bolivia at Medrano & Asociados
July 1, 2023 - January 31, 2025
Led the planning and execution of influencer marketing campaigns, from strategic influencer selection to content management and results evaluation. Developed creative proposals for social media, defined KPIs, created editorial calendars, and analyzed metrics such as Reach and Engagement. Managed proposals, negotiations, and contracts with influencers, ensuring efficiency and alignment with brand objectives.
Public Relations Advisor – Account Executive at Medrano & Asociados
July 1, 2022 - January 31, 2025
Designed and implemented communication, press, and public relations strategies; wrote press releases, coordinated media efforts, produced audiovisual content, and managed social media platforms. Managed national and international accounts, including Volkswagen, Audi, Itacamba Cemento S.A., and HONOR Bolivia.
Community Manager / Digital Marketing at Medrano & Asociados
July 1, 2022 - July 1, 2023
Managed social media and content creation for brands in fashion, gastronomy, and beauty, leading strategic content planning and developing commercial proposals for brand positioning.
Pre-Production Intern at PAT (Enhorabuena)
June 1, 2021 - August 31, 2021
Coordinated schedules, guests, and sponsors. Contributed to the development of daily and weekly programming content for digital media.
Volunteer in Communication and Events at Casa Frida (AIESEC México)
November 1, 2021 - January 31, 2022
Supported logistics and coverage of institutional events, provided administrative support, participated in fundraising campaigns, and managed social media and content planning focused on human rights and diversity.
Sales Executive at Academia Kathiusca Sampaio
August 1, 2021 - October 31, 2021
Prospected and followed up with potential clients, managed social media focused on conversion and sales.
Customer Service Representative at Aventura Games
February 1, 2021 - May 31, 2021
Oversaw operations and cash handling, coordinated on-site team efforts at the point of sale.
INFLUENCER MANAGER at Freelancer
December 1, 2024 - December 31, 2024
Strategy and image consulting for national-level campaigns with companies, focused on positioning and visibility through influencer marketing.
MEDIA ADVISOR at TECHREO México – Bolivia
December 1, 2023 - January 31, 2025
Strategy and image consulting for national-level campaigns with companies, focused on positioning and visibility through influencer marketing.
ADMINISTRATIVE ASSISTANT & PROGRAM COORDINATOR at Casa Frida México
February 1, 2025 - May 31, 2025
Strategy and image consulting for national-level campaigns with companies, focused on positioning and visibility through influencer marketing.
INFLUENCER MARKETING MANAGER – HONOR BOLIVIA at Medrano & Asociados
July 1, 2023 - January 31, 2025
Led the planning and execution of influencer marketing campaigns, from strategic selection based on social targeting to content management and results evaluation. Responsible for developing creative proposals for social media, defining KPIs, creating editorial calendars, and analyzing metrics (Reach, Engagement). Managed proposals, negotiations, and contracts with influencers, ensuring efficiency and alignment with brand objectives.
PUBLIC RELATIONS ADVISOR – ACCOUNT EXECUTIVE at Medrano & Asociados
July 1, 2022 - January 31, 2025
Designed and implemented communication, press, and public relations strategies; wrote press releases, coordinated media efforts, produced audiovisual content, and managed social media platforms. Comprehensive management of national and international accounts including Volkswagen, Audi, Itacamba Cemento S.A., and HONOR Bolivia.
COMMUNITY MANAGER / DIGITAL MARKETING at Medrano & Asociados
July 1, 2022 - July 1, 2023
Managed social media and content creation for brands in sectors such as fashion, gastronomy, and beauty. Led strategic content planning and developed commercial proposals for brand positioning.
PRE-PRODUCTION INTERN at PAT (Enhorabuena)
June 1, 2021 - August 31, 2021
Coordinated schedules, guests, and sponsors. Contributed to the development of daily and weekly programming content for digital media.
VOLUNTEER IN COMMUNICATION AND EVENTS at Casa Frida (AIESEC México)
November 1, 2021 - January 31, 2022
Supported logistics and coverage of institutional events, administrative support, and participation in fundraising campaigns. Also managed social media and content planning focused on human rights and diversity.
SALES EXECUTIVE at Academia Kathiusca Sampaio
August 1, 2021 - October 31, 2021
Prospected and followed up with potential clients. Managed social media with a focus on conversion and sales.
CUSTOMER SERVICE REPRESENTATIVE at Aventura Games
February 1, 2021 - May 31, 2021
Oversaw operations and cash handling. Coordinated on-site team efforts at the point of sale.

Education

Bachelor's Degree at Unifranz University
January 1, 2019 - December 31, 2023
High School Diploma at ColeDon Bosco “A” School
January 1, 2008 - December 31, 2018
Bachelor's Degree at Unifranz University
January 1, 2019 - December 31, 2023
High School Diploma at ColeDon Bosco “A” School
January 1, 2008 - December 31, 2018
Bachelor's Degree at Unifranz University
January 1, 2019 - December 31, 2023
High School Diploma at ColeDon Bosco “A” School
January 1, 2008 - December 31, 2018

Qualifications

Diploma in Digital Marketing and Social Ads
January 1, 2019 - December 31, 2022
TOEFL Certification CBA
January 1, 2019 - December 31, 2019
Diploma in Digital Marketing and Social Ads
January 1, 2019 - January 1, 2022
TOEFL Certification CBA
January 1, 2019 - December 31, 2019
TOEFL Certification CBA
January 1, 2019 - December 31, 2019
Diploma in Digital Marketing and Social Ads
January 1, 2019 - December 31, 2022

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Retail, Travel & Hospitality, Consumer Goods