Available to hire
Hi, I’m Scott Grosteffon, a creative leader with over fifteen years of experience in brand building, integrated marketing, and design. I love transforming business goals into compelling visual strategies that elevate brands and drive sales. Throughout my career, I’ve successfully led diverse teams and managed big campaigns across print, digital, and live events.
I pride myself on clear strategy, dependable creativity, and keeping everyday operations running smoothly. Whether it’s a complete brand makeover or a digital-first marketing push, I enjoy crafting ideas that resonate with audiences and build lasting client relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Marketing at RAMM Fence & Stalls
January 1, 2025 - June 16, 2024Led a comprehensive rebranding project updating the firm's visual and verbal identity, increasing visibility and deepening engagement with equine audiences. Executed a digital-first growth strategy involving SEO, email marketing, paid media, and content, resulting in increased lead volume and online engagement. Built and led a cross-disciplinary marketing team, enhancing collaboration between sales and marketing which accelerated the buyer's journey and reduced internal delays.
Marketing Manager at Supply Source Enterprises
January 1, 2011 - December 31, 2024Directed planning and execution of integrated print, digital, trade-show, and social media campaigns fueling $100M revenue growth and improved brand visibility in industrial manufacturing. Designed a unified product literature system for nine product lines, streamlining messaging for 1,000+ SKUs to benefit customers, trainers, and distributors. Contributed to a full website redesign enhancing navigation and search capabilities, laying groundwork for ecommerce advancements. Collaborated cross-functionally with executives to align marketing with business goals and ensure consistent service experience.
Creative Director at Gauthier Marketing
January 1, 2007 - December 31, 2011Guided strategic brand identity creation and marketing concepts for diverse clients, ensuring outputs aligned with business objectives and long-term value. Spearheaded an innovative flu-information network across eighteen counties in collaboration with health agencies, enhancing public health communication and readiness. Supervised mixed creative and technical teams on large projects, delivering impactful work on schedule. Maintained strong client relationships through regular communication and tailored solutions to boost satisfaction and retention.
Partner at Gusto! Creative
January 1, 2004 - December 31, 2007Co-founded and operated a full-service media firm providing creative and administrative support for local to national clients. Led print and digital projects from concept to completion. Expanded a local retail store into a successful ecommerce business with strategic brand positioning and digital marketing materials for workwear products. Developed a healthcare media project including an interactive DVD explaining complex medical procedures for patients and staff training. Directed end-to-end multimedia campaigns aligning messaging, visuals, and data analytics with client goals.
Education
Fine Arts at Monroe County Community College
January 1, 1984 - December 31, 1984Fine Arts at Bowling Green State University
January 1, 1988 - December 31, 1988Qualifications
Industry Experience
Manufacturing, Retail, Healthcare, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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