Available to hire
I hold a Master’s degree in Journalism and Digital Content Innovation from Universidad Autónoma de Barcelona and a Bachelor’s degree in Communications from Universidad de Lima. Additionally, I earned a Certificate in Digital Marketing from Columbia Business School. With over six years of professional experience, I specialize in corporate communications, digital marketing, and public relations, having worked with leading companies across industries such as FMCG, real estate, retail, energy, and hospitality.
My expertise includes designing and implementing communication strategies, increasing media exposure and PR value, managing media relations and crisis communication, and content marketing with a strong focus on storytelling and digital transformation. I am fluent in English and Spanish and hold Spanish citizenship, making me eligible to work in Europe. I am open to relocation and continuously seek opportunities to leverage my skills in enhancing brand visibility and stakeholder engagement.
Experience Level
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Public Relations Consultant at Chirinos & Salinas Asociados
August 1, 2023 - May 31, 2025Senior Communications Consultant for leading companies in FMCG, real estate, retail, airport services, energy, and hospitality. Specialized in designing and implementing communication strategies, increasing Tier 1 media exposure and PR Value by 25%-30%. Led media training sessions and crisis management communication teams. Implemented strategies for stakeholder engagement, earned media, campaign analytics, content marketing, and communication planning.
PR Manager at Cristian Arens
February 1, 2020 - September 30, 2023Served as the Image and Communication Advisor for one of Peru’s leading financial influencers. Developed and implemented integrated media strategies across traditional and digital channels including TV, press, radio, and social media. Led the launch and promotion of four books with significant media coverage. Organized communications for Peru's largest personal finance event "Circum Experiencia", enhancing media traction and positioning the client as a key figure in financial education.
Social Media Lead at Lidera Digital
January 1, 2025 - June 30, 2025Managed strategic LinkedIn presence for the CEO and company, developing editorial lines aligned with executive and corporate positioning goals. Increased engagement by 7%. Wrote opinion columns on digital transformation, innovation, and business leadership. Managed media relations to enhance brand visibility and secure coverage aligned with key messaging. Combined content planning, strategic writing, and spokesperson coordination targeting B2B digital ecosystems.
Press Coordinator at Asia-Pacific Economic Cooperation (APEC 2024)
November 1, 2024 - November 30, 2024Contributed to national and international press coordination for the APEC 2024 event in Lima. Coordinated accreditation, managed relationships with over 150 media outlets, and collaborated on communication protocols, press logistics, and security guidelines. Supported diplomatic and PR teams to ensure coverage aligned with strategic objectives during high-level presentations by international leaders.
PR Lead at Brainstorming
October 1, 2022 - March 31, 2023Developed and executed a PR campaign to elevate the public profile of senior executives as thought leaders in content creation. Identified editorial opportunities, managed interviews, press appearances, and crafted speeches and key messaging. Strengthened executives’ authority and corporate visibility through strategic media placements and storytelling.
Public Relations Executive at Chirinos & Salinas Asociados
January 1, 2019 - September 30, 2022Managed communication strategies for nine clients across sectors, ensuring consistent messaging and strong media relationships. Designed campaigns to improve visibility and stakeholder engagement. Executed two institutional campaigns enhancing firm's market positioning. Responsibilities included media pitching, press release writing, event coordination, and campaign evaluation with a focus on earned media and image building.
PR Intern – External Communications at Universidad de Lima
February 1, 2018 - December 31, 2018Produced internal journalistic content highlighting academic and administrative achievements. Coordinated interviews with national media and conducted media monitoring to assess and report on university’s public image. Strengthened skills in institutional communication, content writing, and media relations.
Freelance Journalist at Spain and Perú
December 1, 2021 - June 30, 2023Wrote feature articles and interviews for respected national and international publications, covering culture, business, and political affairs tailored to editorial tones. Emphasized clarity, narrative structure, and deep reporting, adapting journalistic content for diverse audiences.
Public Relations Consultant at Chirinos & Salinas Asociados
May 1, 2025 - August 5, 2025Served as Senior Communications Consultant for leading companies in FMCG, real estate, retail, airport services, energy, and hospitality. Specialized in designing and implementing communication strategies, increasing Tier 1 media exposure and PR value by 25%-30%. Led media training sessions, crisis management teams, and implemented stakeholder engagement, earned media, campaign analytics, content marketing, and communication planning strategies.
Social Media Lead at Lidera Digital
June 1, 2025 - August 5, 2025Managed the strategic LinkedIn presence of the CEO and company, developing editorial content aligned with positioning goals. Increased engagement by 7%. Wrote opinion columns on digital transformation, innovation, and business leadership. Managed media relations to strengthen brand visibility and coverage aligned with key messaging within the B2B digital ecosystem.
Press Coordinator, Asia-Pacific Economic Cooperation (APEC 2024) at APEC 2024
November 30, 2024 - August 5, 2025Part of the national and international press coordination team for APEC 2024 in Lima. Coordinated accreditations and managed relationships with over 150 media outlets. Supported press logistics, communication protocols, security guidelines, and diplomatic coordination for coverage aligned with strategic event objectives.
PR Manager at Cristian Arens
September 1, 2023 - August 5, 2025Image and Communication Advisor for a leading financial influencer. Developed and implemented integrated media strategies across TV, press, radio, and social media. Led launch and promotion of four books with significant media coverage. Organized communications for four editions of "Circum Experiencia," Peru’s largest personal finance event, positioning Cristian Arens as a key figure in financial education.
PR Lead at Brainstorming
March 1, 2023 - August 5, 2025Developed and executed PR campaigns to elevate senior executives as thought leaders in content creation. Managed media interviews, press appearances, key messaging, and speeches. Strengthened executives' authority and company visibility through strategic storytelling and media placements.
Public Relations Executive at Chirinos & Salinas Asociados
September 1, 2022 - August 5, 2025Managed communication strategies for nine clients across various sectors ensuring consistent messaging and media relations. Led institutional campaigns improving firm’s market positioning. Conducted media pitching, press release writing, event coordination, and campaign evaluation focused on earned media and audience engagement.
PR Intern – External Communications at Universidad de Lima
December 1, 2018 - August 5, 2025Produced internal journalistic content highlighting academic and administrative achievements. Coordinated interviews between university spokespeople and national media. Conducted media monitoring and reporting to assess university’s public image, strengthening skills in institutional communication and media relations.
Freelance Journalist at Self-employed
June 1, 2023 - August 5, 2025Contributed feature articles and interviews to national and international publications including Mondo Sonoro, Perú21, Infobae, Caretas, and Mercado Negro. Covered culture, business, and political affairs, tailoring content to editorial tones with focus on clarity, narrative structure, and deep reporting.
Education
Master’s degree at Universidad Autónoma de Barcelona
October 1, 2022 - July 31, 2023Bachelor’s Degree at Universidad de Lima
April 1, 2015 - December 31, 2019Primary and Secondary Education at Hiram Bingham School
March 1, 2004 - November 30, 2014Master’s degree in Journalism and Digital Content Management at Universidad Autónoma de Barcelona
October 1, 2022 - July 1, 2023Certificate in Digital Marketing at Columbia Business School
December 1, 2019 - March 1, 2020Licentiate Degree in Communication at Universidad de Lima
May 1, 2020 - July 1, 2020Bachelor’s Degree in Communication at Universidad de Lima
April 1, 2015 - December 1, 2019Qualifications
Certificate in Digital Marketing
December 1, 2019 - March 31, 2020Certificate in Digital Marketing
December 1, 2019 - March 1, 2020Industry Experience
Consumer Goods, Real Estate & Construction, Retail, Transportation & Logistics, Energy & Utilities, Travel & Hospitality, Financial Services, Professional Services, Media & Entertainment, Government
Experience Level
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