Designed and prototyped a new subscription feature, drafting all design elements and simplifying subscription controls within the personal banking app to enhance usability.

Zara Meghdadi

Designed and prototyped a new subscription feature, drafting all design elements and simplifying subscription controls within the personal banking app to enhance usability.

Available to hire

Designed and prototyped a new subscription feature, drafting all design elements and simplifying subscription controls within the personal banking app to enhance usability.

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Persian
Fluent

Work Experience

UX/UI Designer at Golden Confection Inc
April 1, 2023 - April 30, 2025
Contributed end-to-end redesign of the e-commerce store for a traditional sweets brand entering the Canadian market. Conducted user research and market analysis to localize UX for Canadian users. Designed a mobile-first experience with cultural storytelling elements. Achieved a 50% increase in user engagement, 35% sales growth, and a 30% reduction in cart abandonment.
UX/UI Designer at TTC Company Group
October 1, 2023 - September 30, 2024
Conducted user research with transit users to identify pain points. Revamped a mobile transit app interface to enhance usability. Collaborated in agile sprints with product and development teams. Resulted in a 25% improvement in user satisfaction.
UX/UI Designer at Prisma Finance
January 1, 2024 - November 30, 2024
Designed a clean, intuitive personal finance dashboard. Integrated real-time data and goal-tracking features. Developed interactive prototypes using Figma.
UX/UI Designer at Hiva Medical Clinic
September 1, 2022 - September 30, 2023
Redesigned mobile-first booking system for better accessibility. Conducted usability testing and analytics reviews. Achieved a 45% increase in appointment conversions and reduced booking time by 30%.
UX/UI Designer at Robotic Smart Technologies
March 1, 2022 - December 31, 2022
Developed a smart home control app for iOS and Android. Optimized interface flows for ease of use. Resulted in a 30% increase in feature usage and a 20% reduction in task time.
UX/UI Designer at Cloth Fashion
September 1, 2021 - May 31, 2022
Redesign of online fashion store with loyalty and wishlist features. Achieved a 40% increase in product views, 30% increase in add-to-cart rate, and 35% growth in mobile sales.
UX/UI Designer at Golden Confection Inc
April 1, 2023 - April 30, 2025
Contributed end-to-end redesign of the e-commerce store for a traditional sweets brand entering the Canadian market. Conducted user research and market analysis to localize UX for Canadian users. Designed a mobile-first experience with cultural storytelling elements. Achieved a 50% increase in user engagement, 35% sales growth, and reduced cart abandonment by 30%.
UX/UI Designer at TTC Company Group
October 1, 2023 - September 30, 2024
Conducted user research with transit users to identify pain points and revamped a mobile transit app interface to enhance usability. Collaborated in agile sprints with product and development teams, resulting in a 25% improvement in user satisfaction.
UX/UI Designer at Prisma Finance
January 1, 2024 - November 30, 2024
Designed a clean, intuitive personal finance dashboard integrating real-time data and goal-tracking features. Developed interactive prototypes using Figma to assist in product development.
UX/UI Designer at Hiva Medical Clinic
September 1, 2022 - September 30, 2023
Redesigned a mobile-first booking system to improve accessibility. Conducted usability testing and analytics reviews, leading to a 45% increase in appointment conversions and a 30% reduction in booking time.
UX/UI Designer at Robotic Smart Technologies
March 1, 2022 - December 31, 2022
Developed a smart home control app for iOS and Android, optimizing interface flows for ease of use. Achieved a 30% increase in feature usage and reduced task time by 20%.
UX/UI Designer at Cloth Fashion
September 1, 2021 - May 31, 2022
Redesigned an online fashion store adding loyalty and wishlist features. Improved product views by 40%, add-to-cart rate by 30%, and mobile sales by 35%.
UX/UI Designer at Golden Confection Inc
April 1, 2023 - April 30, 2025
Contributed end-to-end redesign of the e-commerce store for a traditional sweets brand entering the Canadian market. Conducted user research and market analysis to localize UX for Canadian users. Designed a mobile-first experience with cultural storytelling elements. Results included a 50% increase in user engagement, 35% sales growth, and a 30% reduction in cart abandonment.
UX/UI Designer at TTC Company Group
October 1, 2023 - September 30, 2024
Conducted user research with transit users to identify pain points. Revamped a mobile transit app interface to enhance usability. Collaborated in agile sprints with product and development teams. Achieved a 25% improvement in user satisfaction.
UX/UI Designer at Prisma Finance
January 1, 2024 - November 30, 2024
Designed a clean, intuitive personal finance dashboard that integrated real-time data and goal-tracking features. Developed interactive prototypes using Figma.
UX/UI Designer at Hiva Medical Clinic
September 1, 2022 - September 30, 2023
Redesigned a mobile-first booking system for better accessibility. Conducted usability testing and analytics reviews, leading to a 45% increase in appointment conversions and a 30% reduction in booking time.
UX/UI Designer at Robotic Smart Technologies
March 1, 2022 - December 31, 2022
Developed a smart home control app for iOS and Android. Optimized interface flows for ease of use, resulting in 30% increased feature usage and 20% reduced task time.
UX/UI Designer at Cloth Fashion
September 1, 2021 - May 31, 2022
Redesigned an online fashion store adding loyalty and wishlist features. Results included a 40% increase in product views, 30% add-to-cart rate rise, and 35% boost in mobile sales.
UX/UI Designer at Golden Confection Inc
April 1, 2025 - July 14, 2025
Contributed end-to-end redesign of the e-commerce store for a traditional sweets brand entering the Canadian market. Conducted user research and market analysis to localize UX for Canadian users. Designed a mobile-first experience with cultural storytelling elements. Results: +50% user engagement, +35% sales growth, -30% cart abandonment.
UX/UI Designer at TTC Company Group
September 1, 2024 - July 14, 2025
Conducted user research with transit users to identify pain points. Revamped a mobile transit app interface to enhance usability. Collaborated in agile sprints with product and development teams. Results: +25% user satisfaction improvement.
UX/UI Designer at Prisma Finance
November 1, 2024 - July 14, 2025
Designed a clean, intuitive personal finance dashboard. Integrated real-time data and goal-tracking features. Developed interactive prototypes using Figma.
UX/UI Designer at Hiva Medical Clinic
September 1, 2023 - July 14, 2025
Redesigned mobile-first booking system for better accessibility. Conducted usability testing and analytics reviews. Results: +45% appointment conversions, -30% booking time.
UX/UI Designer at Robotic Smart Technologies
December 1, 2022 - July 14, 2025
Developed a smart home control app for iOS and Android. Optimized interface flows for ease of use. Results: +30% feature usage, -20% task time.
UX/UI Designer at Cloth Fashion
May 1, 2022 - July 14, 2025
Redesign of online fashion store with loyalty and wishlist features. Results: +40% product views, +30% add-to-cart rate, +35% mobile sales.
UX/UI Designer at Golden Confection Inc
April 30, 2025 - July 14, 2025
Contributed end-to-end redesign of the e-commerce store for a traditional sweets brand entering the Canadian market. Conducted user research and market analysis to localize UX for Canadian users. Designed a mobile-first experience with cultural storytelling elements. Achieved +50% user engagement, +35% sales growth, and -30% cart abandonment.
UX/UI Designer at TTC Company Group
September 30, 2024 - July 14, 2025
Conducted user research with transit users to identify pain points. Revamped a mobile transit app interface to enhance usability. Collaborated in agile sprints with product and development teams. Results included a +25% user satisfaction improvement.
UX/UI Designer at Prisma Finance
November 30, 2024 - July 14, 2025
Designed a clean, intuitive personal finance dashboard. Integrated real-time data and goal-tracking features. Developed interactive prototypes using Figma.
UX/UI Designer at Hiva Medical Clinic
September 30, 2023 - July 14, 2025
Redesigned mobile-first booking system for better accessibility. Conducted usability testing and analytics reviews. Achieved +45% appointment conversions and -30% booking time.
UX/UI Designer at Robotic Smart Technologies
December 31, 2022 - July 14, 2025
Developed a smart home control app for iOS and Android. Optimized interface flows for ease of use. Results included +30% feature usage and -20% task time.
UX/UI Designer at Cloth Fashion
May 31, 2022 - July 14, 2025
Redesigned online fashion store with loyalty and wishlist features. Achieved +40% product views, +30% add-to-cart rate, and +35% mobile sales.
UX/UI Designer at Golden Confection Inc
April 30, 2025 - July 30, 2025
Contributed end-to-end redesign of the e-commerce store for a traditional sweets brand entering the Canadian market. Conducted user research and market analysis to localize UX for Canadian users. Designed a mobile-first experience with cultural storytelling elements. Achieved +50% user engagement, +35% sales growth, and -30% cart abandonment.
UX/UI Designer at TTC Company Group
September 30, 2024 - July 30, 2025
Conducted user research with transit users to identify pain points. Revamped a mobile transit app interface to enhance usability. Collaborated in agile sprints with product and development teams. Resulted in +25% user satisfaction improvement.
UX/UI Designer at Prisma Finance
November 30, 2024 - July 30, 2025
Designed a clean, intuitive personal finance dashboard. Integrated real-time data and goal-tracking features. Developed interactive prototypes using Figma.
UX/UI Designer at Hiva Medical Clinic
September 30, 2023 - July 30, 2025
Redesigned mobile-first booking system for better accessibility. Conducted usability testing and analytics reviews. Results included +45% appointment conversions and -30% booking time.
UX/UI Designer at Robotic Smart Technologies
December 31, 2022 - July 30, 2025
Developed a smart home control app for iOS and Android. Optimized interface flows for ease of use. Achieved +30% feature usage and -20% task time.
UX/UI Designer at Cloth Fashion
May 31, 2022 - July 30, 2025
Redesign of online fashion store with loyalty and wishlist features. Results included +40% product views, +30% add-to-cart rate, and +35% mobile sales.
UX/UI Designer at Golden Confection Inc.
September 1, 2025 - September 1, 2025
Contract, Full-time designer who led a mobile-first checkout redesign; validated through A/B testing; reduced cart abandonment and improved key metrics through data-driven UX optimization.
UX/UI Designer at Prisma Finance
March 1, 2024 - March 1, 2024
Engineered and launched a real-time analytics dashboard with interactive visualizations; reduced decision-making time across finance teams; led usability testing and interviews with 20+ participants, increasing task completion and engagement.
UX/UI Designer at TTC Company Group
March 1, 2022 - March 1, 2022
Revamped a high-traffic transit mobile app (200K+ daily users); improved overall user satisfaction.
UX/UI Designer at Hiva Medical Clinic
May 1, 2021 - May 1, 2021
Streamlined appointment booking flows and accessibility; established feedback loops and usability audits with clinical staff; reduced scheduling errors.
UX/UI Designer at Nam Rood Consulting Engineers
May 1, 2017 - May 1, 2017
Designed UI workflows and processes for projects, improving delivery consistency.
Application Developer at Aria Computer
January 1, 2015 - January 1, 2015
Engineered desktop and web applications in C++ and Java, contributing to business automation and operational efficiency.
Programmer & Designer at Barg Afshan
January 1, 2013 - January 1, 2013
Maintained internal productivity web applications using HTML, CSS, and JavaScript.
Support Expert at Armin Rad Asia
May 1, 2008 - May 1, 2008
Delivered scalable IT solutions and trained 50+ employees; enhanced cross-functional collaboration.
UX/UI Designer (Freelance) at Prisma Finance
March 1, 2024 - March 1, 2024
Engineered and launched a real-time analytics dashboard with interactive data visualizations, reducing decision-making time by 40% across financial departments.
UX/UI Designer (Freelance) at TTC Company Group
March 1, 2022 - March 1, 2022
Revamped a high-traffic transit mobile app, improved overall UX by 25%, introduced quick-action cards that shortened key user tasks by 15%, validated through iterative user testing.
UX/UI Designer (Freelance) at Hiva Medical Clinic
May 1, 2021 - May 1, 2021
Streamlined appointment booking flows using user journey mapping, raising conversion by 45% and reducing drop-offs by 20%. Enhanced accessibility for patients with visual and motor impairments, aligning the platform with WCAG AA standards. Established feedback loops and usability audits with clinical staff, reducing scheduling errors by 20%.
UX/UI Designer at Namrood Consulting Engineers
May 1, 2017 - May 1, 2017
Designed and documented UI workflows and design processes for SHADES-II Developer, improving project delivery consistency.
Programmer and Designer at Bargh Afshan Sepahan
January 1, 2013 - January 1, 2013
Maintained internal productivity web applications using HTML, CSS, and JavaScript.
IT Support Expert at Arminrad Asia
May 1, 2008 - May 1, 2008
Delivered scalable IT solutions and trained 50+ employees, enhancing digital literacy and technology adoption across departments.
UX/UI Designer at Golden Confection Inc.
September 30, 2025 - September 30, 2025
Contract, Full-time role designing mobile-first checkout; led A/B testing; reduced cart abandonment by 32%; increased average order value by 12%; championed WCAG 2.1 accessibility; improved usability for 5,000+ monthly users; co-led rollout of personalized GI-ordering experience, driving a 25% surge in online revenue and 18% increase in customer retention.
Freelance UX/UI Designer at Prisma Finance
March 31, 2024 - March 31, 2024
Engineered and launched a real-time analytics dashboard with interactive data visualizations; reduced decision-making time by 40%; conducted moderated usability testing with 20+ participants; increased task completion by 35% and engagement by 22%; developed and maintained responsive UI components in Figma and React; boosted cross-platform performance and session duration by 30%.
Freelancer UX/UI Designer at Trendwear Inc
May 31, 2023 - May 31, 2023
End-to-end UX research; identified friction points leading to a 30% rise in mobile conversions; established a scalable design system and component library; accelerated design-to-development collaboration by 35%; refined product navigation, filtering, taxonomy, reducing bounce rate by 24%.
Freelance UX/UI Designer at TTC Company Group
March 31, 2022 - March 31, 2022
Revamped high-traffic transit mobile app (200K+ daily users); improved overall user satisfaction by 25%; introduced quick-action cards reducing key tasks by 15%; validated through iterative user testing.
Freelance UX/UI Designer at Hiva Medical Clinic
May 31, 2021 - May 31, 2021
Streamlined appointment booking flows using user journey mapping; raised conversion by 45% and reduced drop-offs by 20%; enhanced accessibility to WCAG AA standards; established feedback loops and usability audits with clinical staff, reducing scheduling errors by 20%.
IT Support Specialist / System Specialist at Golden Mahak Zar in ITS Support
December 31, 2019 - December 31, 2019
Improved internal UX and reduced system downtime by 30% through troubleshooting and process automation.
UX/UI Designer at NAM ROOD Consulting Engineers
May 31, 2017 - May 31, 2017
Designed and documented UI workflows and design processes for SHADES-II Developer; improved project delivery consistency.
Application Developer at Aria Computer
January 31, 2015 - January 31, 2015
Engineered desktop and web applications in C++ and Java; contributed to business automation and operational efficiency.
Programmer and Designer at Barg h Afshan Sepahan
January 31, 2013 - January 31, 2013
Maintained internal productivity web applications using HTML, CSS, and JavaScript.
Support Expert at Arm in rad Asia
May 31, 2008 - May 31, 2008
Delivered scalable IT solutions and trained 50+ employees; enhanced digital literacy and technology adoption across departments.
Freelance UX/UI Designer at TC Company Group
March 31, 2022 - March 31, 2022
Revamped a high-traffic transit mobile app (200K+ daily users); introduced quick-action cards that shortened key user tasks by 15%, validated through iterative user testing.
IT Support and System Specialist at Golden Mahak Zarin IT Support and System Specialist
December 31, 2019 - December 31, 2019
Support Expert at Arminrad Asia
May 31, 2008 - May 31, 2008
Delivered scalable IT solutions and trained 50+ employees, enhancing digital literacy and technology adoption across departments.
Software/Application Developer at ARIA Computer
January 31, 2015 - January 31, 2015
Engineered desktop and web applications in C++ and Java, contributing to business automation and operational efficiency.
Programmer and Designer at Bharg Afshan
January 31, 2013 - January 31, 2013
Maintained internal productivity web applications using HTML, CSS, and JavaScript.
IT Support and System Specialist at Golden Mahak Zarin
December 1, 2019 - December 1, 2019
Provided IT support, system administration, and infrastructure maintenance; implemented efficiency improvements across departments; collaborated with cross-functional teams to optimize workflows.
UX/UI Designer (Freelance) at Trendwear Inc
May 1, 2023 - May 1, 2023
Led end-to-end UX research, established a scalable design system and component library, accelerating design-to-development collaboration by 35%.
Software Developer at Aria Computer Applications
January 1, 2015 - January 1, 2015
Engineered desktop and web applications in C++ and Java, contributing to business automation and operational efficiency.
Programmer and Designer at Bargh Afshan
January 1, 2013 - January 1, 2013
Maintained internal productivity web applications using HTML, CSS, and JavaScript.
UX/UI Designer at Golden Confection Inc.
September 2, 2025 - September 2, 2025
Orchestrated a mobile-first checkout redesign validated through A/B testing, reducing cart abandonment by 32% and increasing average order value by 12% through data-driven UX optimization. Championed WCAG 2.1 accessibility compliance and responsive web design, elevating usability scores by 28% and improving access for 5,000+ monthly users.
UX/UI Designer at Trendwear Inc
May 1, 2023 - May 1, 2023
Refined product navigation, filtering, and taxonomy, reducing search friction and improving information architecture. Created scalable design system and component library, accelerating design-to-development collaboration by 35%.
Support Expert at Arminrad Asia
May 1, 2008 - May 1, 2008
Delivered scalable IT solutions and trained 50+ employees, enhancing digital literacy and technology adoption across departments.
UX/UI Designer at Golden Confection Inc.
June 1, 2023 - September 1, 2025
Orchestrated a mobile-first checkout redesign validated through A/B testing, reducing cart abandonment by 32% and increasing average order value by 12% through data-driven UX optimization. Championed WCAG 2.1 accessibility compliance and responsive web design, elevating usability scores by 28% and improving information architecture.
Freelance UX/UI Designer at Hiva Medical Clinic
April 1, 2020 - April 1, 2022
Streamlined appointment booking flows using user journey mapping, raising conversion by 45% and reducing drop-offs by 20%. Enhanced accessibility for patients with visual and motor impairments, aligning the platform with WCAG AA standards. Established feedback loops and usability audits with clinical staff, reducing scheduling errors by 20%.
Independent Proposal UX/UI Designer at TD Bank (proposal to client)
October 1, 2025 - January 1, 2026
Designed a prototype of a new feature to be proposed to TD Bank, co-leading user research insights, driving a 25% surge in online revenue and an 18% increase in customer retention.

Education

B.Sc. at Islamic Azad University, Najafabad Branch
September 1, 1998 - January 31, 2003
B.Sc. at Islamic Azad University, Najafabad Branch
September 1, 1998 - January 31, 2003
B.Sc. at Islamic Azad University, Najafabad Branch
September 1, 1998 - January 31, 2003
B.Sc. at Islamic Azad University, Najafabad Branch
September 1, 1998 - January 31, 2003
B.Sc. at Islamic Azad University, Najafabad Branch
September 1, 1998 - January 31, 2003
B.Sc. at Islamic Azad University, Najafabad Branch
September 1, 1998 - January 31, 2003
Bachelor's degree in Electrical Engineering at Azad University Najafabad
January 11, 2030 - October 28, 2025
Bachelor's in Electrical Engineering at Azad University Najafabad, Isfahan, Iran
January 11, 2030 - October 28, 2025
Bachelors in Electrical Engineering at Azad University Najafabad, Isfahan, Iran
January 11, 2030 - October 28, 2025
Bachelor's in Electrical Engineering at Azad University Najafabad, Isfahan, Iran
January 11, 2030 - October 28, 2025
Bachelor's in Electrical Engineering at Azad University Najafabad, Isfahan, Iran
January 11, 2030 - October 28, 2025
Bachelor's in Electrical Engineering at Azad University Najafabad, Isfahan, Iran
January 11, 2030 - November 18, 2025
Bachelor's in Electrical Engineering at Azad University Najafabad, Isfahan, Iran
January 11, 2030 - March 23, 2026

Qualifications

Foundations of User Experience (UX) Design
July 1, 2025 - October 28, 2025
Data-Driven Product Research
June 1, 2025 - October 28, 2025
Design Thinking: Understanding the Process
June 1, 2025 - October 28, 2025
Planning a Career in User Experience
June 1, 2025 - October 28, 2025
UX Foundations: Making the Case for Usability Testing
June 1, 2025 - October 28, 2025
Foundations of User Experience (UX) Design
July 1, 2025 - October 28, 2025
Data-Driven Product Research and Design
June 1, 2025 - October 28, 2025
Design Thinking: Understanding the Process
June 1, 2025 - October 28, 2025
UX Foundations: Making the Case for Usability Testing
June 1, 2025 - October 28, 2025
Foundations of User Experience (UX) Design
July 1, 2025 - October 28, 2025
Data-Driven Product Research and Design
June 1, 2025 - October 28, 2025
Design thinking: Understanding the Process
June 1, 2025 - October 28, 2025
Planning a Career in User Experience
June 1, 2025 - October 28, 2025
UX Foundations: Making the Case for Usability Testing
June 1, 2025 - October 28, 2025
Foundations of User Experience (UX) Design
July 1, 2025 - October 28, 2025
Data-Driven Product Research
June 1, 2025 - October 28, 2025
Understanding the Process
June 1, 2025 - October 28, 2025
Planning a Career in User Experience
June 1, 2025 - October 28, 2025
UX Foundations: Making the Case for Usability Testing
June 1, 2025 - October 28, 2025
Foundations of User Experience (UX) Design
July 1, 2025 - October 28, 2025
Data-Driven Product Research
June 1, 2025 - October 28, 2025
Understanding the Process
June 1, 2025 - October 28, 2025
Planning a Career in User Experience
June 1, 2025 - October 28, 2025
UX Foundations: Making the Case for Usability Testing
June 1, 2025 - October 28, 2025
Foundations of User Experience (UX) Design
July 1, 2025 - November 18, 2025
Data-Driven Product Research and Design
June 1, 2025 - November 18, 2025
Design Thinking: Understanding the Process
June 1, 2025 - November 18, 2025
Planning a Career in User Experience
June 1, 2025 - November 18, 2025
UX Foundations: Making the Case for Usability Testing
June 1, 2025 - November 18, 2025
Foundations of User Experience (UX) Design
July 1, 2025 - March 23, 2026
Data-Driven Product Research and Design
June 1, 2025 - March 23, 2026
Designing: Understanding the Process
June 1, 2025 - March 23, 2026
Planning a Career in User Experience
June 1, 2025 - March 23, 2026
UX Foundations: Making the Case for Usability Testing
June 1, 2025 - March 23, 2026

Industry Experience

Retail, Financial Services, Healthcare, Transportation & Logistics, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services, Education