Hi, I'm Priyanka Shankar, a passionate UX/UI Designer and Strategist with extensive experience in creating user-centered designs and driving digital strategies. I enjoy collaborating with cross-functional teams to deliver accessible and data-driven solutions that enhance user experiences and achieve business goals. Whether it's designing wireframes, creating brand identities, or conducting UX research, I thrive on solving complex problems with creativity and precision. Over the years, I've worked with diverse clients across e-commerce, education, healthcare, and non-profit sectors, always aiming to make digital platforms more engaging and efficient. I’m also experienced in managing projects and client relationships, ensuring smooth execution and delivery. When I’m not designing, I’m busy exploring new trends in digital media and refining my skills to stay ahead in this dynamic field.

Priyanka Shankar

Hi, I'm Priyanka Shankar, a passionate UX/UI Designer and Strategist with extensive experience in creating user-centered designs and driving digital strategies. I enjoy collaborating with cross-functional teams to deliver accessible and data-driven solutions that enhance user experiences and achieve business goals. Whether it's designing wireframes, creating brand identities, or conducting UX research, I thrive on solving complex problems with creativity and precision. Over the years, I've worked with diverse clients across e-commerce, education, healthcare, and non-profit sectors, always aiming to make digital platforms more engaging and efficient. I’m also experienced in managing projects and client relationships, ensuring smooth execution and delivery. When I’m not designing, I’m busy exploring new trends in digital media and refining my skills to stay ahead in this dynamic field.

Available to hire

Hi, I’m Priyanka Shankar, a passionate UX/UI Designer and Strategist with extensive experience in creating user-centered designs and driving digital strategies. I enjoy collaborating with cross-functional teams to deliver accessible and data-driven solutions that enhance user experiences and achieve business goals. Whether it’s designing wireframes, creating brand identities, or conducting UX research, I thrive on solving complex problems with creativity and precision.

Over the years, I’ve worked with diverse clients across e-commerce, education, healthcare, and non-profit sectors, always aiming to make digital platforms more engaging and efficient. I’m also experienced in managing projects and client relationships, ensuring smooth execution and delivery. When I’m not designing, I’m busy exploring new trends in digital media and refining my skills to stay ahead in this dynamic field.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Advanced

Work Experience

Digital Strategist & Designer at Freelance & Volunteer, Remote, USA
June 1, 2024 - June 22, 2024
Designed wireframes for the First Baptist Church, Boston, highlighting opportunities to volunteer and donate. Created logo design options for the Centre for Violence Prevention & Recovery at Beth Israel Hospital. Designed and implemented a UX strategy for the Border Lands Restoration Network's digital platforms. Used tools like Figma, Figjam, Adobe Photoshop, Illustrator, Canva, and WordPress while maintaining client servicing responsibilities.
Digital Strategist & Designer at Freelance & Volunteer, Remote, USA
June 1, 2024 - June 28, 2024
Designed wireframes for the First Baptist Church in Boston to highlight volunteer and donation opportunities. Created logo options for the Centre for Violence Prevention & Recovery at Beth Israel Hospital. Developed a UX strategy for Border Lands Restoration Network's digital platforms in Arizona. Utilized Figma, Figjam, Adobe Photoshop, Illustrator, Canva, WordPress, and client servicing skills.
UX Designer at Forix LLC, Portland, OR
September 1, 2021 - December 31, 2023
Developed style guides, wireframes, mockups, and interactive prototypes for multi-million-dollar e-commerce clients. Presented data-based design solutions compliant with WCAG accessibility standards, increasing site traffic and add-to-cart behavior by up to 40%. Analyzed site performance using heat maps and web analytics to generate CRO audit reports. Collaborated with project managers, developers, and marketing teams for deliverables across Magento, BigCommerce, and Shopify clients. Managed and produced video scripts, storyboards, and vendor relations for animated marketing videos.
UX Designer at Forix LLC, Portland, OR
September 1, 2021 - December 31, 2023
Created style guides, wireframes, mockups, and interactive prototypes for multi-million dollar e-commerce clients. Delivered client presentations focused on data-driven, WCAG-compliant design solutions, resulting in up to 40% increases in site traffic and add-to-cart behavior. Analyzed site performance using heat maps and web analytics to produce CRO audit reports. Collaborated with project managers, developers, and marketing teams for Magento, BigCommerce, and Shopify clients. Produced video scripts, storyboards, and managed vendors for animated marketing videos.
UX Consultant at Northeastern University, Boston, MA
December 1, 2020 - July 31, 2021
Led digital accessibility, information architecture, and UX research teams as Digital Experience lead. Conducted qualitative and quantitative UX research for the university's IT Service department through interviews, surveys, and user shadowing. Presented findings and suggested improvements. Designed low-fidelity wireframes for student portal appointment bookings.
UX Consultant at Northeastern University, Boston, MA
December 1, 2020 - July 31, 2021
Led digital accessibility, information architecture, and UX research teams as Digital Experience lead. Conducted research on stakeholder experiences with the university's IT Service department through interviews, surveys, user shadowing, and focus groups. Presented data outcomes and recommendations. Designed low-fidelity wireframes for student appointment bookings on the university portal.
Digital & PR Head at Meet Bros, Mumbai, India
June 1, 2018 - May 31, 2019
Oversaw launch and promotion of MB Music and music videos through marketing collaborations, media events, and coverage. Managed creation of digital assets and set timelines for releases and promotions. Designed graphics, logos, banners, and social media content while generating performance reports for digital campaigns.
Digital & PR Head at Meet Bros, Mumbai, India
June 1, 2018 - May 31, 2019
Managed launch and promotion of MB Music and their music videos through marketing collaborations and media events. Created digital assets and coordinated timelines for video releases, distribution, and promotion. Designed graphics, logos, banners, social media content, and produced performance reports for digital campaigns.
Account Manager at Everymedia Technologies Pvt. Ltd., Mumbai, India
February 1, 2017 - March 31, 2018
Led team of marketing associates planning campaign strategies for clients in politics, entertainment, lifestyle, and non-profits. Managed campaign marketing for the 2017 state election of former Gujarat CM Vijay Rupani. Executed digital campaigns and media engagements including celebrity profile management and social campaigns on social issues, achieving over 5 million digital impressions.
Account Manager at Everymedia Technologies Pvt. Ltd., Mumbai, India
February 1, 2017 - March 31, 2018
Led marketing associates in campaign planning and execution across multiple sectors including politics and entertainment. Managed Mr. Vijay Rupani's 2017 election campaign. Oversaw celebrity social media profiles and social campaigns on violence and sex education. Executed paid influencer marketing generating over 5 million digital impressions.
Senior Image Executive at Dentsu Aegis Network, Mumbai, India
August 1, 2014 - February 28, 2017
Led research for Bihar Government's I&PR Department on state development initiatives. Coordinated marketing teams for digital election campaigns in 2015. Executed digital campaigns including crisis management for ex-Chairman Cyrus Mistry and client servicing for various global brands. Provided content strategy, video production, affiliate marketing, and campaign analytics support.
Senior Image Executive at Denstu Aegis Network, Mumbai, India
August 1, 2014 - February 28, 2017
Directed research for Bihar Government's I&PR Department on state development. Supported digital mobilization for Bihar state election campaign in 2015. Delivered digital campaigns including crisis management for Mr. Cyrus Mistry. Managed client servicing and digital strategies for clients like Singapore Airlines and Yash Raj Films.

Education

MPS at Northeastern University, Boston, MA, USA
September 1, 2019 - July 31, 2021
MBA at Symbiosis International University, KA, India
June 1, 2012 - April 30, 2014
BA at Ranchi University, JH, India
August 1, 2008 - March 31, 2012
MPS at Northeastern University, Boston, MA, USA
September 1, 2019 - July 31, 2021
MBA at Symbiosis International University, KA, India
June 1, 2012 - April 30, 2014
BA at Ranchi University, JH, India
August 1, 2008 - March 31, 2012

Qualifications

Human-Computer Interaction for User Experience Design - MIT CSAIL
January 11, 2030 - June 26, 2025
How To Design for Accessibility: for UX Designers (WCAG 2.2) - Udemy
January 11, 2030 - June 26, 2025
Google Analytics 4 Certification - Skillshop
January 11, 2030 - June 26, 2025
Human-Computer Interaction for User Experience Design - MIT CSAIL
January 11, 2030 - June 26, 2025
How To Design for Accessibility: for UX Designers (WCAG 2.2) - Udemy
January 11, 2030 - June 26, 2025
Google Analytics 4 Certification - Skillshop
January 11, 2030 - June 26, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Retail, Professional Services, Healthcare, Software & Internet