Available to hire
I am a Creative Lead and the founder of Di Studio, specializing in visual design, animation, and brand strategy. Over the years, I’ve helped various brands communicate their messages through compelling visuals that align with business goals. I enjoy combining creativity with strategic thinking to lead teams and manage content production.
I take pride in overseeing every step of the creative process, from concept development to final delivery, ensuring projects make a real impact for audiences. I’m passionate about creative storytelling and continually refining marketing strategies to support brand growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Founder at Di Studio Indonesia
May 1, 2023 - June 6, 2024As the Founder of Di Studio, responsible for leading creative direction and business strategy at an animation and post-production studio based in Semarang. Oversee visual storytelling across logo animation, motion graphics, product visualization, VFX, and explainer videos. Manage the entire creative pipeline—from client onboarding and concept development to editing, color grading, and final delivery. Led key projects involving CGI product showcases and motion design for tech and consumer brands. Developed animated brand identities and explainer content to clarify complex messaging and boost engagement. Ensure each project delivers business value through strategic thinking and attention to visual detail.
Creative Development Specialist at Boost Creative ID Indonesia
July 1, 2023 - July 31, 2025Developed and executed creative strategies aligned with business objectives and client expectations. Managed end-to-end creative production across digital platforms including video editing, website building, and email marketing flows. Coordinated client communications and project timelines, liaised between internal teams and external freelancers. Managed creative execution of projects involving collaboration with marketing, product, and development teams such as branded websites, automated email campaigns, and video content. Played a key role in long-term strategies for client engagement and creative impact across channels.
Graphic Design Specialist at PT Cressindo Kusuma Semarang
April 1, 2024 - June 30, 2025Produced various visual assets supporting marketing and communications across platforms. Designed social media content, event materials, product packaging, and contributed to visual strategies enhancing brand identity. Managed design needs for brands like The Face and Cressindo, then focused on Yu Chun Mei (YCM) and Milano. Contributed to 3D booth redesign for The Face’s LOB 2024 event and designed event banners, posters, and packaging boxes. Collaborated with cross-functional teams to maintain consistency with brand identity and values.
Founder at Euphoria Apparel Brand
June 1, 2024 - October 31, 2024Drove business strategies focusing on product quality and customer satisfaction. Managed social media, business development, and marketing strategies to strengthen brand presence and support growth. Collaborated with teams to develop product initiatives, analyze customer feedback, and refine marketing to expand market reach. Created content and campaigns communicating brand values and connecting with the target audience.
Graphic Design & Live Operator at Creativa Indah Kusuma
July 1, 2023 - April 30, 2024Handled technical and design aspects supporting streaming campaigns, including setting up OBS for streaming, configuring video and audio for broadcast quality, preparing graphic designs for campaigns, and monitoring live streaming to ensure seamless operations. Combined graphic design skills and technical expertise to support successful streaming.
Creative Team (Intern) at Prismatalk Universitas Semarang
October 1, 2023 - January 31, 2024Edited video content for university podcast, collaborating with creative team to ensure high-quality, engaging episodes aligned with brand vision. Managed video editing including cutting, structuring, and visual enhancements. Ensured final content met deadlines and maintained consistent style.
Lead Video Editor at Yayasan Alfatihah
July 1, 2021 - May 31, 2023Edited video materials including event highlights, testimonials, and ads optimized for Facebook and Google. Led video production for promotional campaigns, event documentation, and internal branding. Created engaging social media videos to increase reach. Managed on-site videography during live events ensuring quality footage. Supervised editing team and coordinated tasks for timely delivery. Ensured all video content met brand guidelines and collaborated with marketing teams to align storytelling with campaign goals.
Freelance Videographer at Aksara Creative
July 1, 2020 - May 31, 2023Documented wedding events preserving key moments. Collaborated with clients to understand vision and preferences for videos. Utilized professional equipment to achieve high-quality recordings.
Graphic Designer at Batik Smile
February 1, 2021 - May 31, 2021Implemented new graphic design templates for social media reducing production time by 50%. Designed visual content for social platforms to enhance engagement and brand consistency.
Junior Video Editor at Gradation Film
October 1, 2018 - May 31, 2020Served as Online Editor responsible for final post-production on short films made for competitions. Responsibilities included assembling footage, color correction, audio mixing, and ensuring visual and narrative consistency. Collaborated with directors and senior editors to deliver high-quality films under tight deadlines.
Founder at Di Studio Indonesia
May 1, 2023 - June 1, 2024Led creative direction and business strategy at an animation and post-production studio. Oversaw visual storytelling including logo animation, motion graphics, product visualization, VFX, and explainer videos. Managed the creative pipeline from client onboarding to final delivery. Led key projects for CGI product showcases and animated brand identities to clarify messaging and increase engagement.
Creative Development Specialist at Boost Creative ID Indonesia
July 1, 2023 - July 1, 2025Developed and executed creative strategies aligned with business objectives and client expectations. Managed end-to-end creative production, including video editing, website building, and email marketing flows. Coordinated client communication, managed timelines, and led collaboration with internal teams and freelancers. Developed branded websites, automated email campaigns, and video content for digital platforms.
Graphic Design Specialist at PT Cressindo Kusuma
April 1, 2024 - June 1, 2025Produced various visual assets supporting brand marketing across platforms. Designed social media content, event materials, and product packaging. Contributed to visual strategies enhancing brand identity. Involved in 3D booth redesign for events and collaborated with cross-functional teams to ensure consistency and effectiveness of visual communications.
Founder at Euphoria Apparel Brand
June 1, 2024 - October 1, 2024Directed business strategies focusing on product quality and customer satisfaction. Managed social media, business development, and marketing strategies to boost brand presence and growth. Developed product initiatives, analyzed customer feedback, and created effective campaigns connecting with target audiences.
Graphic Design & Live Operator at Creativa Indah Kusuma
July 1, 2023 - April 1, 2024Supported streaming needs including setting up OBS, configuring video/audio, preparing graphic designs, and monitoring live broadcasts to ensure seamless streaming operations.
Creative Team (Intern) at Prismatalk Universitas Semarang
October 1, 2023 - January 1, 2024Edited video content for university podcast episodes, handled cutting, structuring, visual enhancements, and ensured consistency and adherence to deadlines.
Lead Video Editor at Yayasan Alfatihah
July 1, 2021 - May 1, 2023Edited video materials including event highlights, testimonials, and digital ads. Led production and editing for promotional campaigns, event documentation, and social media videos. Managed videography during live events and supervised a team of editors to ensure quality and timely delivery.
Freelance Videographer at Aksara Creative
July 1, 2020 - May 1, 2023Documented wedding events, collaborating with clients to capture key moments using professional videography techniques.
Graphic Designer at Batik Smile
February 1, 2021 - May 1, 2021Implemented new graphic design templates for social media, improving production efficiency by 50%. Developed visual content to enhance engagement and brand consistency across platforms.
Junior Video Editor at Gradation Film
October 1, 2018 - May 1, 2020Online Editor for short films for competitions, responsible for assembling footage, color correction, audio mixing, and ensuring visual and narrative consistency under deadlines.
Education
Bachelor of Communication Arts at Universitas Semarang
August 1, 2025 - December 31, 2025High School Diploma at SMK Perdana
January 1, 2020 - June 30, 2020Bachelor of Communication Arts at Universitas Semarang
August 1, 2025 - August 1, 2025High School Diploma at SMK Perdana
January 1, 2020 - June 1, 2020Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Non-Profit Organization, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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