Available to hire
Hi, I’m Jorge R. Obando, a seasoned Product Design leader with over 15 years of experience in driving user-centric design strategies across B2B, B2C, and enterprise environments. I specialize in integrating AI technologies into product design to create intuitive, adaptive user experiences that effectively meet business and technological goals. I thrive on mentoring cross-functional, global teams and fostering cultures of innovation and continuous learning.
I have a strong background in Clinical Trials and Life Sciences, which enriches my approach to digital health platform innovation. Fluent in English and Spanish, and conversational in Portuguese, I enjoy collaborating across cultures and disciplines to transform complex workflows into seamless, user-friendly solutions. Let’s connect and create something impactful together!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate
Work Experience
Director of Product Design at SAAMA Technologies
July 1, 2022 - June 30, 2025Led the end-to-end Product Design strategy across B2B, B2C, and enterprise ecosystems, delivering user-centered experiences on desktop and mobile platforms. Championed AI integration in design to enhance personalization and streamline workflows. Managed global, cross-functional teams and drove platform unification efforts. Specialized in Clinical Trials and Life Sciences, advancing innovation in digital health platforms with AI-enhanced data modeling.
Global Head of Product Design at Anheuser-Busch / Z-Tech
May 1, 2019 - June 30, 2022Defined and implemented global CX/UX strategy for Fintech and Marketplace companies, leading a team of 25+. Oversaw UX research and behavioral pattern analysis for strategic expansions in Latin America and Europe.
Sr. UX Consultant / UX Architecture at Merrill Lynch / Bank of America
September 1, 2019 - May 1, 2020Created Design System for internal applications, integrated Fact Set data into financial advisor systems, and contributed to large-scale initiatives in UX architecture.
Sr. UX Consultant / UX Architecture at ACA Compliance Group
March 1, 2019 - May 1, 2019Defined information architecture and visual design for flagship product, created style guide and UX deliverables, collaborating with development team in India.
UX Design Consultant at American Express
January 1, 2017 - March 1, 2019Led design ideation, strategy, and internationalization efforts on a platform through content audits, user research, and usability testing. Collaborated using Jira for issue tracking.
Senior UX Consultant at Medidata
March 1, 2016 - February 1, 2017Defined UX strategy and design for a future platform by unifying workflows and improving navigation. Conducted workshops and user research, produced design artifacts following Material Design best practices.
UX Designer Consultant at IDT Corporation
January 1, 2015 - March 1, 2016Defined UI/UX for the IDT Express web portal through user research, functionality analysis, wireframes, and prototypes.
UX Designer Consultant at Audible.com
January 1, 2014 - December 31, 2014Led UX process and deliverables focusing on user needs and testing interactive interfaces for ACX.
Director of Product Design at SAAMA Technologies
July 1, 2022 - June 30, 2025Led end-to-end Product Design strategy (UX/UI/UXR) across B2B, B2C, and enterprise ecosystems, delivering scalable, user-centered experiences across desktop and mobile platforms. Championed the integration of AI technologies into product design, applying machine learning principles to enhance user personalization, streamline complex workflows, and drive intelligent, adaptive interfaces. Architected and maintained data-driven design systems and UX research operations leveraging AI insights to improve product performance. Collaborated with data science and engineering teams to ensure alignment between AI capabilities and user needs. Built and mentored globally distributed, cross-functional design teams, fostering innovation and inclusion. Drove platform unification efforts and influenced strategic roadmaps through thought leadership in AI-powered UX design, integrating specialized expertise in Clinical Trials and Life Sciences to advance digital health platforms. Leveraged Agile methodol
Global Head of Product Design at Anheuser-Busch / Z-Tech
May 1, 2019 - June 30, 2022Defined and implemented global CX/UX strategy for Fintech and Marketplace companies, overseeing a team of 25+. Led UX research and regional behavioral pattern definition, informing decision-making and strategic expansion efforts across Latin America and Europe.
Sr. UX Consultant / UX Architecture at Merrill Lynch / Bank of America
September 1, 2019 - May 31, 2020Defined and created a Design System for internal applications in collaboration with the corporate design team. Designed the integration of Fact Set data into financial advisor systems. Participated in other large-scale initiatives.
Sr. UX Consultant / UX Architecture at ACA Compliance Group
March 1, 2019 - May 31, 2019Defined information architecture and visual design for a flagship product, created style guide and UX deliverables. Collaborated with development team in India.
UX Design Consultant at American Express
January 1, 2017 - March 31, 2019Led design ideation, strategy, and internationalization of a platform. Conducted content audits, user research, and usability testing. Collaborated with development using Jira for issue tracking.
Senior UX Consultant at Medidata
March 1, 2016 - February 28, 2017Defined UX strategy and design for a future platform unifying workflows and improving navigation. Led workshops and user research. Produced personas, user flows, and wireframes following Material Design best practices.
UX Designer Consultant at IDT Corporation
January 1, 2015 - March 31, 2016Defined UI/UX for the IDT Express web portal by conducting user research, analyzing functionality, and creating wireframes and prototypes.
UX Designer Consultant at Audible.com
January 1, 2014 - December 31, 2014Led overall UX process and deliverables for ACX, focusing on user needs and testing interactive interfaces.
Interaction Designer Consultant at Healthwise
September 1, 2013 - November 30, 2013Created high-fidelity interactive prototypes, defined content structure, user flows, and video repository concepts.
Information Architect Consultant at Razorfish
April 1, 2013 - September 30, 2013Created information architecture and interaction designs for transactional, informational, and marketing websites. Conducted user research and competitive analysis.
Information Architect Consultant at Dow Jones / The Wall Street Journal
December 1, 2012 - January 31, 2013Translated site requirements into visual designs for implementation team.
Senior User Experience Architect Consultant at Prudential Financial, Inc., eBusiness Development Group
July 1, 2012 - April 30, 2013Led projects from start to finish including business requirements gathering, UX strategy execution, and team management.
Vice President of Interaction Design at FTI Consulting, Strategic Communications
August 1, 2011 - May 31, 2012Defined and implemented digital UX strategies incorporating user research, competitive analysis, and business requirements.
Senior User Experience Designer/Information Architect Consultant at DirecTV Latin America
February 1, 2011 - August 31, 2011Produced UX/IA deliverables focusing on transactional tools for DirecTV's Latin America operations.
Senior Information Architect Consultant at IBM
September 1, 2010 - February 28, 2011Produced IA deliverables for IBM's corporate websites including heuristic analysis and site maps.
Senior Principal Business Analyst/Information Architect at Boehringer Ingelheim Pharmaceuticals
October 1, 2007 - September 30, 2010Provided project management, consultation and supported Public Affairs & Communication department. Led user-centered design efforts for global intranet migration.
Senior Information Architect Consultant at NBC-Universal
May 1, 2007 - October 31, 2007Produced IA deliverables related to NBC's social networks. Served as project lead for design and programming.
Information Systems Director/Web Managing Producer at General Board of Global Ministries - The United Methodist Church
February 1, 2001 - April 30, 2007Led production of a dynamic website, defining information architecture, user interface, and database structures.
Information Architect/Interactive Media Producer at Kipany Productions
June 1, 2000 - February 28, 2001Worked as information architect and interactive media producer.
Sr. Communications & Technology Advisor/Regional Coordinator for Latin America and the Caribbean at oneworld.net (Project of the United Nations Development Program - UNDP)
July 1, 1998 - May 31, 2000Served as communications and technology advisor and regional coordinator for Latin America and Caribbean projects.
Education
M.A. at College of New Rochelle
January 1, 1997 - May 1, 1998B.A. at Saint John Fisher College
January 1, 1992 - June 1, 1996M.A. in Corporate Communication at College of New Rochelle
January 1, 1997 - May 1, 1998B.A. in Mass Communication and Psychology at Saint John Fisher College
January 1, 1992 - June 1, 1996Qualifications
Industry Experience
Life Sciences, Healthcare, Financial Services, Software & Internet, Professional Services, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Ewing Township today.