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Hi, I'm Sruthi, a passionate Digital Marketing Specialist with over 10 years of experience, including more than 2 years focusing on digital growth and social media. I specialize in lead generation, paid campaigns, funnel optimization, and data-driven strategies that help businesses boost engagement and reduce acquisition costs. I'm also Google-certified, which supports my commitment to delivering measurable results. I thrive on creativity and strategic thinking, and I've worked across various platforms like Meta Ads, Google Ads, and LinkedIn. Whether it's designing high-converting campaigns or collaborating with content teams and influencers, I love driving growth and building strong community engagement. Let's connect if you'd like to talk marketing innovations or growth strategies!…Hi, I'm Sruthi, a passionate Digital Marketing Specialist with over 10 years of experience, including more than 2 years focusing on digital growth and social media. I specialize in lead generation, paid campaigns, funnel optimization, and data-driven strategies that help businesses boost engagement and reduce acquisition costs. I'm also Google-certified, which supports my commitment to delivering measurable results. I thrive on creativity and strategic thinking, and I've worked across various platforms like Meta Ads, Google Ads, and LinkedIn. Whether it's designing high-converting campaigns or collaborating with content teams and influencers, I love driving growth and building strong community engagement. Let's connect if you'd like to talk marketing innovations or growth strategies!

client

Social Media Manager, Digital Marketer, Influencer Marketing Manager, +1

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Hi, I'm Sruthi, a passionate Digital Marketing Specialist with over 10 years of experience, including more than 2 years focusing on digital growth and social media. I specialize in lead generation, paid campaigns, funnel optimization, and data-driven strategies that help businesses boost engagement and reduce acquisition costs. I'm also Google-certified, which supports my commitment to delivering measurable results. I thrive on creativity and strategic thinking, and I've worked across various platforms like Meta Ads, Google Ads, and LinkedIn. Whether it's designing high-converting campaigns or collaborating with content teams and influencers, I love driving growth and building strong community engagement. Let's connect if you'd like to talk marketing innovations or growth strategies!…Hi, I'm Sruthi, a passionate Digital Marketing Specialist with over 10 years of experience, including more than 2 years focusing on digital growth and social media. I specialize in lead generation, paid campaigns, funnel optimization, and data-driven strategies that help businesses boost engagement and reduce acquisition costs. I'm also Google-certified, which supports my commitment to delivering measurable results. I thrive on creativity and strategic thinking, and I've worked across various platforms like Meta Ads, Google Ads, and LinkedIn. Whether it's designing high-converting campaigns or collaborating with content teams and influencers, I love driving growth and building strong community engagement. Let's connect if you'd like to talk marketing innovations or growth strategies!

Available to hire

Hi, I’m Sruthi, a passionate Digital Marketing Specialist with over 10 years of experience, including more than 2 years focusing on digital growth and social media. I specialize in lead generation, paid campaigns, funnel optimization, and data-driven strategies that help businesses boost engagement and reduce acquisition costs. I’m also Google-certified, which supports my commitment to delivering measurable results.

I thrive on creativity and strategic thinking, and I’ve worked across various platforms like Meta Ads, Google Ads, and LinkedIn. Whether it’s designing high-converting campaigns or collaborating with content teams and influencers, I love driving growth and building strong community engagement. Let’s connect if you’d like to talk marketing innovations or growth strategies!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Hindi

Advanced

Malayalam

Advanced

Tamil

Advanced

Arabic

Beginner

Work Experience

Social Media Manager at Qatar Day

March 1, 2024 - June 8, 2024

Developed and executed full-funnel digital marketing strategies across Meta Ads, Google Ads, and LinkedIn, yielding a 60% increase in qualified leads and a 35% reduction in customer acquisition cost. Designed high-converting lead generation campaigns with precise audience segmentation, behavioral retargeting, and lookalike modeling, enhancing campaign ROI by 40%. Created optimized customer acquisition funnels to streamline brand awareness to conversion, boosting landing page conversions by 25%. Collaborated with content and design teams to produce compelling, on-brand assets using CapCut, Canva, and Clipchamp for cross-platform campaigns. Monitored and analyzed performance using Google Analytics, Meta Insights, and UTM tracking, providing actionable insights that guided monthly growth strategy revisions. Executed A/B testing and conversion rate optimization on creatives, copy, and CTAs to enhance engagement and lead quality. Led influencer collaborations and community growth initiative

Client Relations & Business Development Executive at Bounce.Inc

June 1, 2021 - December 31, 2023

Managed B2C and B2B client communications, building long-term relationships supporting customer retention and business growth. Supported promotional initiatives and coordinated digital engagement strategies for event marketing, contributing to revenue growth. Trained new staff on customer experience best practices and implemented a service quality framework, improving client satisfaction scores. Liaised with marketing teams to integrate client feedback into campaign development and service improvement.

Executive Secretary at Marubeni

September 1, 2018 - November 30, 2020

Provided executive-level administrative support to senior leaders, managing communications, travel logistics, and confidential documentation. Coordinated communications across internal and external stakeholders ensuring smooth operations and efficient project support.

Social Media Manager at Qatar Day

March 1, 2024 - June 5, 2024

- Developed and executed full-funnel digital marketing strategies across Meta Ads, Google Ads, and LinkedIn, increasing qualified leads by 60% and reducing customer acquisition cost by 35%. - Designed high-converting lead generation campaigns with audience segmentation and behavioral retargeting, enhancing ROI by 40%. - Optimized acquisition funnels, boosting landing page conversions by 25%. - Collaborated with content and design teams to produce multi-platform assets using CapCut, Canva, and Clipchamp. - Monitored and analyzed performance with Google Analytics, Meta Insights, and UTM tracking. - Led A/B testing and CRO experiments to increase engagement and lead quality. - Led influencer collaborations, improving organic brand reach by 70%. - Prepared weekly KPI reports and conducted competitive landscape analyses to adjust strategies.

Client Relations & Business Development Executive at Bounce.Inc

June 1, 2021 - December 31, 2023

- Managed B2C and B2B client communications to support retention and business growth. - Supported revenue growth through promotional initiatives and event marketing strategies. - Trained new staff on customer experience best practices, improving satisfaction scores. - Coordinated with marketing teams to integrate client feedback into campaigns and service improvements.

Executive Secretary at Marubeni

September 1, 2018 - November 30, 2020

- Provided executive-level administrative support to senior leaders including communications and travel planning. - Coordinated internal and external stakeholder communications ensuring smooth operations.