I'm Sarah Bryen, a results-driven marketing and communications strategist with over 15 years of experience across various industries. I specialize in full life-cycle project management, leveraging data analytics and digital communication tools to drive growth and revenue. I’m also a content creator and graphic designer who loves blending creativity with strategy to engage audiences effectively. My background in sales and service has honed my ability to connect with people, handle difficult situations with tact, and sell anything with confidence. Whether managing digital marketing campaigns or designing visual content, I'm passionate about delivering high-impact results and helping brands tell their story.

Sarah Bryen

I'm Sarah Bryen, a results-driven marketing and communications strategist with over 15 years of experience across various industries. I specialize in full life-cycle project management, leveraging data analytics and digital communication tools to drive growth and revenue. I’m also a content creator and graphic designer who loves blending creativity with strategy to engage audiences effectively. My background in sales and service has honed my ability to connect with people, handle difficult situations with tact, and sell anything with confidence. Whether managing digital marketing campaigns or designing visual content, I'm passionate about delivering high-impact results and helping brands tell their story.

Available to hire

I’m Sarah Bryen, a results-driven marketing and communications strategist with over 15 years of experience across various industries. I specialize in full life-cycle project management, leveraging data analytics and digital communication tools to drive growth and revenue. I’m also a content creator and graphic designer who loves blending creativity with strategy to engage audiences effectively.

My background in sales and service has honed my ability to connect with people, handle difficult situations with tact, and sell anything with confidence. Whether managing digital marketing campaigns or designing visual content, I’m passionate about delivering high-impact results and helping brands tell their story.

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Language

English
Fluent

Work Experience

Marketing and Communications at Winchester Equipment Company
January 1, 2022 - April 26, 2024
Managed and executed marketing initiatives for five retail equipment dealership locations across Virginia. Created and launched the company’s first digital marketing initiatives, including content creation and branding using a data-driven approach. Designed images, videos, and branding, incorporating AI elements. Managed social media platforms (Facebook/Meta, YouTube, Twitter, X, Instagram) driving follower growth and exceeding engagement KPIs. Launched and refined Google Ads campaigns, implemented retargeting to increase traffic to retail locations. Used sales data analytics to identify untapped market opportunities and designed high-impact territory maps to support strategic growth.
Digital Marketing Manager at eHealth Initiative and Foundation
January 1, 2020 - December 31, 2021
Managed and executed the digital footprint for a telehealth advocacy nonprofit. Spearheaded the design of multiple publications and led a brand revitalization effort. Built a strong Twitter following and integrated it into a comprehensive communications plan. Promoted and managed webinars, liaised with payers, providers, and sponsors to grow the targeted audience. Developed an email newsletter and drafted letters for congressional support. Designed all external publications using Adobe Creative Suite and Canva.
Marketing Director at Apex Home Loans
January 1, 2012 - December 31, 2014
Established the Marketing Department for a mortgage company, driving branding and high engagement across platforms using print and digital advertising. Managed digital communications and social media within compliance laws. Built PR/media networks and designed marketing collateral for mortgage bankers and associated professionals. Hired and managed a marketing team.
Partner at Sassy Boutique
January 1, 2019 - December 31, 2020
Co-created and launched a retail boutique in the DC region, managing commercial real estate and the full build-out process. Led media outreach and secured prominent magazine features, directed photography, and developed advertising campaigns using analytics to grow brand visibility. Managed event planning and special event attendance including trade shows and political events. Boutique closed due to COVID pandemic.
Manager, Marketing and Creative at Leonardo/Alenia
January 1, 2005 - December 31, 2012
Oversaw marketing and creative direction for a major defense contractor, including event planning for plant openings and trade shows, managing PR and media relations, writing press releases and speeches, orchestrating product marketing campaigns for military aircraft, designing advertisements and logos, managing multi-million dollar budgets, and negotiating sport league sponsorships for charity initiatives.

Education

Bachelors at Penn State
January 1, 2012 - May 1, 2016
Post-Graduate at Columbia University
August 1, 2024 - October 1, 2024
Digital Marketing: Customer Engagement | Social Media, Planning & Analytics
Post-Graduate at Wharton
July 1, 2025 - July 1, 2025
Business Analytics

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Government, Manufacturing, Non-Profit Organization, Financial Services, Travel & Hospitality