Available to hire
I’m passionate about Social Media and Brand Marketing. I’ve worked for over 5 years with global brands from diverse markets, growing their online presence and digital engagement. I love using creativity and data to develop campaigns that make an impact. Staying ahead of market trends excites me the most! I enjoy crafting engaging content and building strong communities across social platforms, while constantly learning and evolving my strategies to deliver impressive results.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Social Media and Partnerships (Part-time) at Environmental Working Group
March 1, 2025 - June 12, 2024Manage community engagement across Instagram & TikTok, respond to 100+ DMs, comments, and mentions weekly. Spearhead social trend research and develop platform-specific content strategies for Instagram and TikTok, boosting brand awareness and audience engagement. Manage strategic brand partnerships, build monthly influencer contact lists of 150+ targeted profiles and coordinate outreach efforts, strengthening EWG’s brand presence.
Social Media Marketing (Part-time) at Packback Inc.
March 1, 2025 - June 12, 2024Responsible for leading content creation across Instagram, LinkedIn, Facebook and Twitter/X, successfully increased brand awareness by 30% and audience engagement by 45% on social. Planned and executed a Reddit launch strategy for Packback from the ground up, achieving viral thread engagement and driving organic brand conversations. Manage integrated B2B campaigns, including content on various landing pages, email marketing, new brand website launch, and SEO optimization, contributing to a significant increase in website traffic and lead generation. Monitor and build monthly social analysis reports to track key KPIs and metrics.
Social Media Specialist at Wells Bring Hope
January 1, 2024 - December 31, 2024Curated, managed and scheduled content for LinkedIn, Instagram, Twitter/X and Facebook, increasing audience engagement by 35% and growing social follower count by 20% over just 6 months. Drafted website copy, designed email marketing campaigns, edited weekly blog posts and volunteer stories to increase brand awareness and engage target audience. Shot and edited short-form videos for website and social channels, contributing to a 30% boost in content views and site traffic. Proposed and implemented trending social strategies, successfully driving fundraising efforts and increasing donations for the cause.
Brand Marketing Intern at FCB Health
June 1, 2022 - September 30, 2022Developed B2B marketing campaigns for healthcare professionals and B2C campaigns for patients, boosting brand engagement and brand awareness. Developed integrated marketing campaigns across social, print, and out-of-home channels; supported market research, brand partnerships, and digital campaign management.
Social Media Manager at Socioholics
April 1, 2019 - April 30, 2021Led social content strategy and built positive online presence for 8 brands across Instagram, Twitter/X, Facebook, LinkedIn, and YouTube, driving a 65% increase in follower growth and engagement across all platforms. Drafted copy for client websites, email campaigns, and promotional materials (catalogs, pamphlets, brochures), boosting email open rates by 50% and click-through rates by 40%. Maintained brand reputation and managed customer reviews on platforms like Yelp & Meta Business Manager. Coordinated brand events, product photoshoots, and partnerships with 150+ social influencers; produced monthly KPI and social analytics reports.
Education
Bachelor in Mass Media & Communication at Mumbai University
January 1, 2015 - December 31, 2018MS in Advertising at Boston University
January 1, 2021 - December 31, 2023Qualifications
Industry Experience
Non-Profit Organization, Education, Healthcare, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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