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Hi, I'm Ben Woods, a Graphic Designer and Creative Director with over 7 years of freelance experience working across food, lifestyle, music, and Web3 industries. I love blending traditional craftsmanship with modern workflows and integrating AI tools into my design process from concept development through to final execution. I'm passionate about visual storytelling and brand development, creating everything from visual identities and websites to packaging and campaigns. I'm always eager to collaborate with curious, open-minded folks who care about craft but can keep a light-hearted perspective on the creative journey.…Hi, I'm Ben Woods, a Graphic Designer and Creative Director with over 7 years of freelance experience working across food, lifestyle, music, and Web3 industries. I love blending traditional craftsmanship with modern workflows and integrating AI tools into my design process from concept development through to final execution. I'm passionate about visual storytelling and brand development, creating everything from visual identities and websites to packaging and campaigns. I'm always eager to collaborate with curious, open-minded folks who care about craft but can keep a light-hearted perspective on the creative journey.

Ben Woods

Creative Director, Graphic Designer, Brand Designer, +7

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Hi, I'm Ben Woods, a Graphic Designer and Creative Director with over 7 years of freelance experience working across food, lifestyle, music, and Web3 industries. I love blending traditional craftsmanship with modern workflows and integrating AI tools into my design process from concept development through to final execution. I'm passionate about visual storytelling and brand development, creating everything from visual identities and websites to packaging and campaigns. I'm always eager to collaborate with curious, open-minded folks who care about craft but can keep a light-hearted perspective on the creative journey.…Hi, I'm Ben Woods, a Graphic Designer and Creative Director with over 7 years of freelance experience working across food, lifestyle, music, and Web3 industries. I love blending traditional craftsmanship with modern workflows and integrating AI tools into my design process from concept development through to final execution. I'm passionate about visual storytelling and brand development, creating everything from visual identities and websites to packaging and campaigns. I'm always eager to collaborate with curious, open-minded folks who care about craft but can keep a light-hearted perspective on the creative journey.

Available to hire

Hi, I’m Ben Woods, a Graphic Designer and Creative Director with over 7 years of freelance experience working across food, lifestyle, music, and Web3 industries. I love blending traditional craftsmanship with modern workflows and integrating AI tools into my design process from concept development through to final execution.

I’m passionate about visual storytelling and brand development, creating everything from visual identities and websites to packaging and campaigns. I’m always eager to collaborate with curious, open-minded folks who care about craft but can keep a light-hearted perspective on the creative journey.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer / Creative Director at Freelance

January 1, 2018 - April 27, 2025

Led design direction for over 10 brands in food, lifestyle, music, and Web3 industries, merging traditional craftsmanship with modern workflows. Partnered with engineering teams to resolve UX and data consistency issues, designed onboarding documentation, coordinated project timelines using JIRA and Confluence, and created visual identities, websites, packaging, graphics, and campaigns by fusing manual design systems with prompt-based generation. Established workflows combining Midjourney with Illustrator and Figma for prototyping and scaling brand systems. Guided clients on creative strategy and design implementation, developed content strategies, spearheaded concept development for product drops and NFT campaigns, integrated AI-driven design solutions, conducted competitive audits, and built collaborative remote frameworks using Notion, Figma, and Frame.io, balancing art direction with hands-on execution.

Data Acquisition Lead at Kevala

January 1, 2018 - January 31, 2025

Led visual documentation and mapping efforts at a fast-scaling energy infrastructure startup, supporting its growth from 20 to over 200 employees. Managed high-volume cross-team collaboration in a fully remote environment. Translated complex technical systems into visual diagrams and user flows to support internal tools and external partnerships. Maintained design version control across teams to reduce redundancy and streamline feedback. Created scalable templates and systems for presentations and internal communications. Balanced high-level design thinking with hands-on execution across documentation, UI, and platform goals. Developed asset libraries and responsive UI kits, managed creative direction for visual consistency, utilized AI tools like Midjourney, Photoshop, and Illustrator to streamline concept development, designed packaging and print collateral, built custom design systems in Figma, collaborated with developers, marketers, and founders for alignment on goals, produced mo

Brand Designer / Content Creator at Freelance

January 1, 2021 - January 31, 2024

Created content, character art, and interactive branded experiences for Web3 and lifestyle companies using traditional and modern design tools. Delivered creative assets tailored to brand audiences and helped elevate brand presence in competitive markets.

Graphic Designer / Creative Director at Freelance

January 1, 2018 - June 4, 2025

Led design direction for over 10 brands in food, lifestyle, music, and Web3 sectors, merging traditional craftsmanship with modern workflows. Partnered with engineering teams to resolve UX and data consistency issues, improving platform stability. Designed onboarding documentation and training materials to accelerate new hire ramp-up. Established workflows combining Midjourney with Illustrator and Figma for prototyping and scaling brand systems. Created visual identities, websites, packaging, graphics, and campaigns leveraging AI design tools. Provided guidance on creative strategy and content development, delivering brand kits and campaign assets. Spearheaded concept development for product drops, events, and NFT campaigns to elevate brand visibility.

Data Acquisition Lead at Kevala

January 1, 2018 - January 31, 2025

Led visual documentation and mapping efforts for a fast-scaling energy infrastructure startup growing from 20 to over 200 employees. Translated complex technical systems into accessible diagrams and user flows to support internal tools and external partnerships. Managed design version control to reduce redundancy and streamline feedback loops. Created scalable templates and UI kits to enhance community engagement and onboarding. Collaborated with developers, marketers, and founders to align visual output with business goals. Utilized AI tools like Midjourney, Photoshop, and Illustrator to streamline concept development and final asset production. Produced motion graphics and short video content for social media and product storytelling.

Brand Designer / Content Creator at Freelance

January 1, 2021 - January 31, 2024

Created content, character art, and interactive branded experiences for Web3 and lifestyle companies using both traditional and modern design tools and workflows.