Available to hire
I have 10 years of experience in the Food & Beverage industry specializing as a Bartender, Cashier, and Waitress, always ensuring high-quality service and customer satisfaction. Additionally, I have gained professional experience as a Virtual Assistant, efficiently managing administrative tasks, including Email Marketing and Email Management. I am passionate about sharing valuable insights on digital marketing as a content creator to help others stay informed, inspired, and ahead in the ever-evolving digital landscape.
Through my recent experiences in digital marketing, including running Meta Ads campaigns, managing email marketing drives, and gaining hands-on skills in SEO, Google Ads, and content strategy, I have developed a strategic mindset and a data-driven approach. I am dedicated to leveraging these skills to drive measurable results and help brands and projects grow their online presence effectively.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Indonesian
Fluent
Chinese
Intermediate
Work Experience
Performance Marketing Associate at RevoU
February 1, 2025 - May 31, 2025Served as a Performance Marketing Associate during the HIIT Catering RevoU group project, applying data-driven strategies to optimize digital campaigns effectively. Achieved a total lead distribution of 55.6%, maintaining a cost per lead that accounted for approximately 2.1% of the total budget, reflecting strategic urgency messaging and precise audience targeting that resulted in a strong click-through rate of 6.55%, well above industry benchmarks. Improved conversion rates by 25% through refining Google Ads audience targeting and conducting keyword optimization, ensuring better alignment with user intent. Strengthened analytics-driven decision making by leveraging Google Analytics to monitor and refine marketing performance, keeping campaigns aligned with KPIs.
Content Creator at Self-Employed
May 1, 2025 - June 18, 2025Created engaging video content on Instagram and Facebook, sharing digital marketing tips on SEO, ads, content strategy, and Google Analytics, aimed at helping professionals grow their online presence. Achieved a 21% increase in engagement compared to the previous month, with video posts garnering 2,932 views and a total engagement count of 179, reflecting a 9% increase from the prior month. Analyzed content performance, discovering that 91.1% of engagement came from reels, indicating a preference for video content among the audience. Also evaluated follower engagement, revealing that 83.5% of interactions were from followers, showcasing effective audience retention and attraction.
Owner at Small Restaurant Traditional Fried Chicken
June 1, 2014 - January 31, 2025Initiated and operated a traditional fried chicken restaurant, applying entrepreneurial leadership and hands-on management. Utilized hospitality industry expertise to establish high standards of customer service and operational efficiency. Oversaw daily business functions including staff coordination, supply management, and cost control. Ensured consistent delivery of quality food and memorable guest experiences, fostering customer loyalty.
F&B All Rounder at Al Qasr Jumeirah Madinat Jumeirah, Dubai, UAE
June 1, 2004 - May 31, 2014Provided friendly, professional, and efficient food and beverage service to ensure maximum guest satisfaction, delivered with a consistent attitude and style in line with hotel standards. Prepared and organized the bar area and workstation according to outlet requirements and bar service style. Checked and restocked necessary products and ingredients while completing all required documentation. Accurately identified guest needs and expectations, including special requests, and delivered appropriate service and information.
Performance Marketing Associate at RevoU
February 1, 2025 - May 31, 2025Served as a Performance Marketing Associate during the HIIT Catering RevoU group project, applying data-driven strategies to optimize digital campaigns effectively. Achieved a total lead distribution of 55.6%, maintaining a cost per lead that accounted for approximately 2.1% of the total budget. These outcomes reflect strategic urgency messaging and precise audience targeting, resulting in a strong click-through rate of 6.55%, well above industry benchmarks. Improved conversion rates by 25% through refining Google Ads audience targeting and conducting keyword optimization, resulting in better alignment with user intent. Strengthened analytics-driven decision making by leveraging Google Analytics to monitor and refine marketing performance, ensuring campaigns were continually aligned with Key Performance Indicators (KPIs).
Content Creator at Self-employed
May 1, 2025 - June 13, 2025Created engaging video content on Instagram and Facebook, sharing digital marketing tips on SEO, ads, content strategy, and Google Analytics, aimed at helping professionals grow their online presence. Achieved a 21% increase in engagement compared to the previous month, with video posts garnering 2,932 views and resulting in a total engagement count of 179, reflecting a 9% increase from the prior month. Analyzed content type performance, discovering that 91.1% of engagement came from reels, while text posts contributed only 6.3% to overall engagement, indicating a preference for video content among the audience. Evaluated follower versus non-follower engagement, revealing that 83.5% of interactions were from followers, with 16.5% coming from non-followers, highlighting the effectiveness of content in retaining and attracting an audience.
Owner at Small Restaurant Traditional Fried Chicken
June 1, 2014 - January 31, 2025Initiated and operated a traditional fried chicken restaurant, applying entrepreneurial leadership and hands-on management. Utilized hospitality industry expertise to establish high standards of customer service and operational efficiency. Oversaw daily business functions including staff coordination, supply management, and cost control. Ensured consistent delivery of quality food and memorable guest experiences, fostering customer loyalty.
F&B All Rounder at Al Qasr Jumeirah Madinat Jumeirah, Dubai
June 1, 2004 - May 31, 2014Provided friendly, professional, and efficient food and beverage service to ensure maximum guest satisfaction, delivered with a consistent attitude and style in line with hotel standards. Prepared and organized the bar area and workstation according to outlet requirements and bar service style. Checked and restocked necessary products and ingredients while completing all required documentation. Accurately identified guest needs and expectations, including special requests, and delivered appropriate service and information.
Performance Marketing Associate at RevoU
February 1, 2025 - May 31, 2025Served as a Performance Marketing Associate during the HIIT Catering RevoU group project, applying data-driven strategies to optimize digital campaigns effectively. Achieved a total lead distribution of 55.6%, maintained a cost per lead about 2.1% of the budget, and realized a click-through rate of 6.55%, exceeding industry benchmarks. Improved conversion rates by 25% via Google Ads audience targeting and keyword optimization. Leveraged Google Analytics for campaign refinement aligned with KPIs.
Content Creator at Self-employed
May 1, 2025 - June 19, 2025Created engaging video content on Instagram and Facebook focused on digital marketing tips including SEO, ads, content strategy, and Google Analytics. Increased engagement by 21% month-over-month with video posts getting 2,932 views and 179 total engagements, including analysis of engagement types and follower interactions demonstrating a strong audience connection.
Owner at Small Restaurant Traditional Fried Chicken
June 1, 2014 - January 31, 2025Founded and managed a traditional fried chicken restaurant, applying entrepreneurial leadership and hospitality expertise. Oversaw daily operations including staff coordination, supply and cost control while ensuring quality food and excellent customer service to foster loyalty.
F&B All Rounder at Al Qasr Jumeirah Madinat Jumeirah, Dubai, UAE
June 1, 2004 - May 31, 2014Provided friendly and efficient food and beverage service aligned with hotel standards. Managed bar prep and restocking while accurately identifying and fulfilling guest needs and special requests to ensure exceptional service.
Performance Marketing Associate at Revo U
May 31, 2025 - August 21, 2025Served as a Performance Marketing Associate during the HIIT Catering Revo U group project, applying data-driven strategies to optimize digital campaigns effectively. Achieved a total lead distribution of 55.6% while maintaining a cost per lead at approximately 2.1% of the total budget. Delivered a strong click-through rate of 6.55%, well above industry benchmarks. Improved conversion rates by 25% through refining Google Ads audience targeting and keyword optimization, resulting in better alignment with user intent. Leveraged Google Analytics to monitor and refine marketing performance, ensuring campaigns were continually aligned with KPIs.
Content Creator
May 1, 2025 - PresentCreate engaging video content on Instagram and Facebook sharing digital marketing tips on SEO, ads, content strategy, and Google Analytics aimed at helping professionals grow their online presence. Achieved a 21% increase in engagement compared to the previous month, with video posts garnering 2,932 views and a total engagement count of 179, reflecting a 9% increase from the prior month. Analyzed content type performance, discovering that 91.1% of engagement came from reels, with text posts contributing only 6.3% to overall engagement. Evaluated follower versus non-follower engagement, revealing that 83.5% of interactions were from followers, highlighting content effectiveness in retaining and attracting audience.
Owner at Small Traditional Fried Chicken Restaurant
January 31, 2025 - August 21, 2025Initiated and operated a traditional fried chicken restaurant leveraging hospitality industry expertise to establish high standards of customer service and operational efficiency. Oversaw daily business functions including staff coordination, supply management, and cost control. Ensured consistent delivery of quality food and memorable guest experiences, fostering customer loyalty.
F&B All Rounder at Al Qasr Jumeirah Madinat Jumeirah, Dubai, UAE
May 31, 2014 - August 21, 2025Provided friendly, professional, and efficient food and beverage service to ensure maximum guest satisfaction, delivered with consistent attitude and style in line with hotel standards. Prepared and organized the bar area and workstation according to outlet requirements and bar service style. Checked and restocked necessary products and ingredients while completing all required documentation. Accurately identified guest needs and expectations, including special requests, and delivered appropriate service and information.
Education
Full Stack Digital Marketing at RevoU
February 1, 2025 - September 30, 2025Full Stack Digital Marketing at RevoU
February 1, 2025 - September 30, 2025Full Stack Digital Marketing at Revo U
February 1, 2025 - September 1, 2025Email Marketing Course at Singapore Guide Book Virtual Assistant (SGBVA)
November 1, 2023 - January 31, 2024Qualifications
Full Stack Digital Marketing
February 1, 2025 - September 30, 2025Mini Course of Intro To Digital Marketing
September 1, 2024 - September 30, 2024Committee of SGBVA Alumni’s Gathering Bali
June 1, 2024 - June 30, 2024Virtual Assistant
January 1, 2023 - January 31, 2023Full Stack Digital Marketing
June 1, 2025 - June 30, 2025Mini Course of Intro To Digital Marketing
September 1, 2024 - September 30, 2024Committee of SGBVA Alumni’s Gathering Bali
June 1, 2024 - June 30, 2024Virtual Assistant
January 1, 2023 - January 31, 2023Full Stack Digital Marketing
February 1, 2025 - June 30, 2025Mini Course of Intro To Digital Marketing
September 1, 2024 - September 30, 2024Committee of SGBVA Alumni’s Gathering Bali
June 1, 2024 - June 30, 2024Virtual Assistant
January 1, 2023 - January 31, 2023Full Stack Digital Marketing Certification
June 1, 2025 - August 21, 2025Mini Course of Intro To Digital Marketing
September 1, 2024 - August 21, 2025Committee of SG BVA Alumni’s Gathering Bali
June 1, 2024 - August 21, 2025Virtual Assistant Certificate
January 1, 2023 - August 21, 2025Industry Experience
Travel & Hospitality, Professional Services, Media & Entertainment, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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