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Hi, I’m Varun Bhanot, a results-oriented marketing professional with over 8 years of experience in driving engagement through data insights, process optimization, and compelling storytelling. I have a passion for building strong stakeholder relationships and leading cross-functional initiatives. Recently, I earned a certificate in Product Management, which enhanced my strategic thinking and user-centric execution skills. I love working at the intersection of healthcare and education, helping connect students to meaningful career pathways. Whether leading digital transformation efforts or designing marketing strategies, I strive to create impactful campaigns that drive growth and improve healthcare access and outcomes.…Hi, I’m Varun Bhanot, a results-oriented marketing professional with over 8 years of experience in driving engagement through data insights, process optimization, and compelling storytelling. I have a passion for building strong stakeholder relationships and leading cross-functional initiatives. Recently, I earned a certificate in Product Management, which enhanced my strategic thinking and user-centric execution skills. I love working at the intersection of healthcare and education, helping connect students to meaningful career pathways. Whether leading digital transformation efforts or designing marketing strategies, I strive to create impactful campaigns that drive growth and improve healthcare access and outcomes.

Varun Bhanot

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I’m Varun Bhanot, a results-oriented marketing professional with over 8 years of experience in driving engagement through data insights, process optimization, and compelling storytelling. I have a passion for building strong stakeholder relationships and leading cross-functional initiatives. Recently, I earned a certificate in Product Management, which enhanced my strategic thinking and user-centric execution skills. I love working at the intersection of healthcare and education, helping connect students to meaningful career pathways. Whether leading digital transformation efforts or designing marketing strategies, I strive to create impactful campaigns that drive growth and improve healthcare access and outcomes.…Hi, I’m Varun Bhanot, a results-oriented marketing professional with over 8 years of experience in driving engagement through data insights, process optimization, and compelling storytelling. I have a passion for building strong stakeholder relationships and leading cross-functional initiatives. Recently, I earned a certificate in Product Management, which enhanced my strategic thinking and user-centric execution skills. I love working at the intersection of healthcare and education, helping connect students to meaningful career pathways. Whether leading digital transformation efforts or designing marketing strategies, I strive to create impactful campaigns that drive growth and improve healthcare access and outcomes.

Available to hire

Hi, I’m Varun Bhanot, a results-oriented marketing professional with over 8 years of experience in driving engagement through data insights, process optimization, and compelling storytelling. I have a passion for building strong stakeholder relationships and leading cross-functional initiatives. Recently, I earned a certificate in Product Management, which enhanced my strategic thinking and user-centric execution skills.

I love working at the intersection of healthcare and education, helping connect students to meaningful career pathways. Whether leading digital transformation efforts or designing marketing strategies, I strive to create impactful campaigns that drive growth and improve healthcare access and outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing & Growth at LinkedHealth

August 1, 2022 - June 1, 2024

Spearheaded LinkedHealth’s digital transformation by leading the end-to-end strategy and execution of doctor/patient acquisition and engagement campaigns, achieving 38% YoY growth in platform utilization. Designed and implemented a comprehensive digital marketing strategy focused on trust-building, healthcare access, and mental health outcomes, increasing referral-based conversions by 45%. Led cross-functional campaign teams (Product, Operations, Content, Dev), improving speed-to-market by 30% and delivering streamlined marketing workflows across digital channels. Directed campaign performance analysis using data visualization and dashboards, influencing key executive decisions and optimizing ROI across paid, social, and owned channels. Championed A/B testing frameworks to refine messaging, reduce friction, and elevate the digital donor and patient experience. Modernized the marketing tech stack, including CRM (Salesforce), analytics (GA, Meta, Power BI), and email marketing tools to

Digital Program Manager at LinkedIn Corporation

March 1, 2022 - August 1, 2022

Oversaw planning, execution, and delivery of multiple digital projects, ensuring alignment with strategic goals and on-time, on-budget completion. Managed end-to-end execution of B2B multi-channel campaigns across business verticals, enhancing campaign success through strategic planning and execution. Developed and maintained program timelines and deliverables. Identified gaps and designed new workflows to improve collaboration with agency of record (AOR). Translated complex data into actionable insights. Launched a global program for Process Optimization with a strategic road-map, ensuring seamless execution by maintaining strict timelines, key deliverables, and driving continuous optimization through data-driven insights.

Marketing Manager at Mercedes-Benz

January 1, 2018 - July 31, 2021

Managed and delivered multiple high-impact projects from conception to completion. Demonstrated excellent communication skills, effectively interacting with stakeholders and delivering clear, impactful strategies aligned with business objectives. Leveraged market research and customer insights to inform marketing campaigns and programs, interpreted industry trends, and recommended actions to improve processes and services. Managed marketing budgets and developed integrated marketing campaigns, resulting in pipeline growth and exceeding annual targets by 14%. Conducted A/B tests and optimized campaign performance, demonstrating strong analytical and quantitative skills. Executed campaigns using Google Ads aligned to lead generation strategies and performed website tagging and tracking setups. Managed relationships with agencies including SOW creation, PO management, briefings, feedback cycles, and invoicing processes. Collaborated with cross-functional teams, achieving quarterly targets