Available to hire
Hi, I’m Sean Miao, a passionate artist and game designer based in Irvine, CA. I specialize in character design, world-building, and storytelling with a strong focus on game design. I love bringing imaginative concepts to life through digital illustrations and dynamic gameplay systems.
With experience working on trading card games and seasonal campaigns, I enjoy collaborating with diverse teams and clients to create engaging and balanced game mechanics and compelling visual narratives. I am always excited to explore new creative challenges and deliver high-quality design solutions.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Fluent
Work Experience
Lead Concept Designer at Crossing Inc.
September 1, 2023 - January 31, 2025Led the production of over 70 digital illustrations and more than 10 unique card UI designs for the 'Lord of Mystery' Trading Cards. Developed style guides and directed the overall project aesthetic, conceptualizing diverse visual content including environments, characters, and key scenes. Collaborated with international teams to ensure design alignment with project goals. Acted as the primary liaison between design teams and clients, managing feedback and refining concepts. Art-directed the 2024 'Olympia' Trading Cards from concept to release. Designed assets for multiple seasonal campaigns focused on user interaction, and redesigned mascots to better reflect personalities and brand evolution with storytelling-driven design.
Principal Game Play Designer at Crossing Inc.
September 1, 2023 - January 31, 2025Created gameplay systems for 70+ character cards and 160+ skill and item cards for the SNK 'King of Fighters' Trading Cards Game. Designed unique abilities and balanced playstyles faithful to IP, developed style guides, rulebooks, and conducted gameplay testing to optimize player experience. Analyzed player data for continuous improvement. Designed 190 cards and 10 faction playstyles for Steve Aoki's 'Hiroquest' Trading Cards Game, also managing documentation and style consistency.
Lead Game Designer at Board Game Design, Collaboration with other Designers
July 1, 2022 - April 26, 2024Led play style and graphic design for board games, ensuring cohesion between game mechanics and overall experience. Enhanced brand identity and narrative integration by deepening connections with associated IP. Managed marketing strategies and researched production costs to optimize budgeting.
Ploger on RedNote at Social Media Management
January 1, 2022 - April 26, 2024Collaborated with brands like Adidas, Levi’s, and Vision Street Wear, developing content strategies that increased audience engagement. Designed visual and branding elements to maintain consistent identity across platforms.
Event Operations Assistant at IBS 2025 Event Planning & Venue Setup
February 1, 2025 - February 28, 2025Assisted with event venue setup in Las Vegas including logistics coordination, equipment and decoration arrangements, and providing on-site real-time support during the event.
Lead Concept Designer at Crossing Inc.
September 1, 2023 - January 31, 2025Produced over 70 digital illustrations and more than 10 unique card UI designs for multiple trading card projects. Developed style guides and directed overall project aesthetics while conceptualizing diverse visual content such as environments, characters, and key scenes. Led collaboration with international teams to ensure alignment with project goals. Acted as primary liaison between design team and clients, gathering feedback, refining concepts, and ensuring deliverables met expectations. Art-directed card face design and visual development for the 2024 'Olympia' Trading Cards. Designed event assets for seasonal campaigns including posters, stickers, and themed graphics. Redesigned mascots to reflect their personalities and align with the brand’s evolving visual language and developed unique backstories for them through storytelling and character-driven design.
Principal Game Play Designer at Crossing Inc.
September 1, 2023 - January 31, 2025Created gameplay systems for 70+ unique character cards and 160+ skill and item cards for SNK 'King of Fighters' Trading Cards Game. Designed and developed distinct abilities and playstyles for each character ensuring balanced, engaging, and IP-faithful mechanics. Developed style guides and wrote organized clear rulebooks. Conducted comprehensive gameplay testing, optimized game rules for smooth player experience. Analyzed player data and feedback to improve player satisfaction and retention. Designed 190 unique cards and 10 distinct faction-based playstyles for Steve Aoki's 'Hiroquest' Trading Cards Game and authored clear rulebooks.
Lead Game Designer at Board Game Design, Collaboration with other Designers
July 1, 2022 - June 9, 2024Led play style design and graphic design ensuring alignment with game mechanics and overall experience. Expanded connection between the game and its associated IP to strengthen brand identity and narrative integration. Oversaw marketing strategies to promote the game effectively. Conducted research on production costs to optimize budgeting.
Social Media Manager at Ploger on RedNote
January 1, 2022 - June 9, 2024Collaborated with brands including Adidas, Levi’s, Vision Street Wear, and others. Developed and managed content strategies to grow audience engagement. Designed visuals and branding elements to maintain a consistent identity.
Event Operations Assistant at IBS 2025 Event Planning & Venue Setup
February 1, 2025 - February 28, 2025Assisted with event venue setup, coordinating logistics, arranging equipment and decorations, and providing real-time on-site support.
Education
Bachelor of Science at ArtCenter College of Design
January 1, 2019 - April 30, 2023Bachelor of Science at ArtCenter College of Design
January 1, 2019 - April 30, 2023Qualifications
Industry Experience
Gaming, Media & Entertainment, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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