Hi, I'm Bella Smart, a Sydney-based freelance graphic designer and finished artist with over 12 years of experience across various sectors including print, digital, and brand identity. I love translating brand stories into visually compelling designs that not only look great but also connect and communicate effectively. My approach is pragmatic and collaborative, ensuring I build lasting client relationships while delivering polished and strategic design solutions. I've had the pleasure of working with a diverse range of clients from startups to global brands, consistently delivering high-quality creative work that aligns with their visions and objectives. Whether in-studio or remote, I bring reliability, precision, and passion to every project, always driven to create design that works beautifully and meaningfully.

Bella Smart

Hi, I'm Bella Smart, a Sydney-based freelance graphic designer and finished artist with over 12 years of experience across various sectors including print, digital, and brand identity. I love translating brand stories into visually compelling designs that not only look great but also connect and communicate effectively. My approach is pragmatic and collaborative, ensuring I build lasting client relationships while delivering polished and strategic design solutions. I've had the pleasure of working with a diverse range of clients from startups to global brands, consistently delivering high-quality creative work that aligns with their visions and objectives. Whether in-studio or remote, I bring reliability, precision, and passion to every project, always driven to create design that works beautifully and meaningfully.

Available to hire

Hi, I’m Bella Smart, a Sydney-based freelance graphic designer and finished artist with over 12 years of experience across various sectors including print, digital, and brand identity. I love translating brand stories into visually compelling designs that not only look great but also connect and communicate effectively. My approach is pragmatic and collaborative, ensuring I build lasting client relationships while delivering polished and strategic design solutions.

I’ve had the pleasure of working with a diverse range of clients from startups to global brands, consistently delivering high-quality creative work that aligns with their visions and objectives. Whether in-studio or remote, I bring reliability, precision, and passion to every project, always driven to create design that works beautifully and meaningfully.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at B Smart Designs
January 1, 2011 - June 1, 2024
Delivered creative solutions spanning brand identity, digital campaigns, packaging, and advertising for clients such as Google, eBay, Coca-Cola, and more. Spearheaded campaigns featured in national rollouts including The X Factor and Commonwealth Games 2018. Provided creative assets for both B2C and B2B sectors, improving client consistency and visual impact. Built long-term freelance relationships with over 50 small businesses and startups, offering end-to-end design services with a 90% client retention rate. Managed up to 8 concurrent projects efficiently, adapting between agency and freelance environments.
Freelance Graphic Designer at B Smart Designs
January 1, 2011 - June 7, 2024
Led and collaborated on 100+ projects spanning brand identity, digital campaigns, packaging, and advertising for high-profile clients including Google, eBay, Coca-Cola, Woolworths, Volkswagen, Pepsi, Telstra and Crown Melbourne. Spearheaded campaigns for national rollouts such as The X Factor, Commonwealth Games 2018, Dan Murphy's and Ford, enhancing brand engagement and visibility. Delivered creative assets across multiple sectors including FMCG, tech, hospitality, and retail, improving consistency and visual impact. Maintained long-term freelance relationships with 50+ small businesses and startups, achieving 90% client retention, and balanced up to 8 concurrent projects efficiently.
Freelance Graphic Designer at B Smart Designs
January 1, 2011 - Present
Since earning my Bachelor of Communication Design in 2011, I have delivered creative solutions across Australia's leading design and media agencies while building a global client portfolio. I have led and collaborated on over 100 projects covering brand identity, packaging, advertising, and digital campaigns for high-profile clients such as Google, eBay, Coca-Cola, and others. I contributed to national campaigns for The X Factor, Commonwealth Games 2018, Dan Murphy's, and Ford, enhancing brand engagement and visibility. With experience across multiple industry sectors and excellent client retention, I manage up to eight concurrent projects with effective time and stakeholder management, bringing energy, precision, and scalability to every design brief.

Education

Bachelor of Communication Design at Billy Blue College of Design
January 1, 2009 - December 31, 2011
High School Certificate at SCECGS Redlands
January 1, 2007 - December 31, 2007
Bachelor of Communication Design at Billy Blue College of Design
January 1, 2009 - December 31, 2011
High School Certificate at SCECGS Redlands
January 1, 2007 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods