Jessica Hodkinson

Led and managed editorial projects for B2B and B2C clients, managing an international team of contributors such as journalists, writers, and sub-editors. Researched, commissioned, and edited online content across various platforms and clients. Developed comprehensive content strategies including documentation and implementation tactics and worked with social media teams to formulate content amplification strategies. Delivered editorial strategy for one of Australia's largest insurance brands, including change management and governance.

Managed content strategy and editorial projects for Amazon, including audience research, multi-channel content planning, CMS management, editorial editing, and social media campaign development. Coordinated with internal teams and handled governance and change management within large insurance brand projects. Supported overall business development initiatives.

Collaborated with London-based agencies specializing in B2B and B2C strategies for diverse clients. Built and implemented integrated content strategies for corporate communications websites, conducted audience research to identify pain points and needs, managed CMS and updated websites regularly. Created and edited articles, interviews, video content, and conducted meetings with US editorial teams. Devised and managed social media campaigns, worked alongside SEO agencies to improve search results, and produced monthly reports using Adobe Analytics. Achieved a 13% traffic increase within six months.