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I am a curious marketing professional with a passion for storytelling. With over 12 years of experience, I have successfully planned and executed digital, content, and communications strategies for global brands in the UK and across APAC. I enjoy consulting with clients to develop and embed content marketing strategies into their wider business plans. Throughout my career, I have freelanced as a content strategist collaborating with agencies and led numerous large editorial projects for B2B and B2C clients. I am experienced in content strategy, social media amplification, SEO, CMS management, and business development, always aiming to deliver measurable impact and creative solutions.…I am a curious marketing professional with a passion for storytelling. With over 12 years of experience, I have successfully planned and executed digital, content, and communications strategies for global brands in the UK and across APAC. I enjoy consulting with clients to develop and embed content marketing strategies into their wider business plans. Throughout my career, I have freelanced as a content strategist collaborating with agencies and led numerous large editorial projects for B2B and B2C clients. I am experienced in content strategy, social media amplification, SEO, CMS management, and business development, always aiming to deliver measurable impact and creative solutions.

Jessica Hodkinson

PRO

Content Creator, Content Strategist, Social Media Freelancer, +4

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I am a curious marketing professional with a passion for storytelling. With over 12 years of experience, I have successfully planned and executed digital, content, and communications strategies for global brands in the UK and across APAC. I enjoy consulting with clients to develop and embed content marketing strategies into their wider business plans. Throughout my career, I have freelanced as a content strategist collaborating with agencies and led numerous large editorial projects for B2B and B2C clients. I am experienced in content strategy, social media amplification, SEO, CMS management, and business development, always aiming to deliver measurable impact and creative solutions.…I am a curious marketing professional with a passion for storytelling. With over 12 years of experience, I have successfully planned and executed digital, content, and communications strategies for global brands in the UK and across APAC. I enjoy consulting with clients to develop and embed content marketing strategies into their wider business plans. Throughout my career, I have freelanced as a content strategist collaborating with agencies and led numerous large editorial projects for B2B and B2C clients. I am experienced in content strategy, social media amplification, SEO, CMS management, and business development, always aiming to deliver measurable impact and creative solutions.

Available to hire

Leeds, United Kingdom

I am a curious marketing professional with a passion for storytelling. With over 12 years of experience, I have successfully planned and executed digital, content, and communications strategies for global brands in the UK and across APAC. I enjoy consulting with clients to develop and embed content marketing strategies into their wider business plans.

Throughout my career, I have freelanced as a content strategist collaborating with agencies and led numerous large editorial projects for B2B and B2C clients. I am experienced in content strategy, social media amplification, SEO, CMS management, and business development, always aiming to deliver measurable impact and creative solutions.

Skills

Experience Level

Copywriting

Expert

SEO

Expert

Social Media Design

Intermediate

Work Experience

Content Strategist (Freelance) at London/Leeds Agencies: Made Brave, Social Chain, Havas, Dentsu, Thinking Hat PR

January 1, 2018 - September 2, 2025

Collaborated with London-based agencies specializing in B2B and B2C strategies for diverse clients. Built and implemented integrated content strategies for corporate communications websites, conducted audience research to identify pain points and needs, managed CMS and updated websites regularly. Created and edited articles, interviews, video content, and conducted meetings with US editorial teams. Devised and managed social media campaigns, worked alongside SEO agencies to improve search results, and produced monthly reports using Adobe Analytics. Achieved a 13% traffic increase within six months.

Content Manager (Contract Role) at Amazon

January 1, 2021 - September 2, 2025

Managed content strategy and editorial projects for Amazon, including audience research, multi-channel content planning, CMS management, editorial editing, and social media campaign development. Coordinated with internal teams and handled governance and change management within large insurance brand projects. Supported overall business development initiatives.

Senior Content Strategist at King Content, Sydney

January 1, 2021 - Present

Led and managed editorial projects for B2B and B2C clients, managing an international team of contributors such as journalists, writers, and sub-editors. Researched, commissioned, and edited online content across various platforms and clients. Developed comprehensive content strategies including documentation and implementation tactics and worked with social media teams to formulate content amplification strategies. Delivered editorial strategy for one of Australia's largest insurance brands, including change management and governance.